World Record Surf Session Attempt By Swell Employee
November 11, 2010
World Record Attempt by Bill Laity

Swell is flying in the Guinness officials on Nov. 20, 2010 to judge SWELL’s own eternal grom and resident surf gear guru, William L. Laity 37, in his attempt to break the world record for longest continuous surf session.

We’re setting the stage for this marathon feat at the south side of Huntington Beach Pier, where judges can monitor his progress and keep an eye out for the man in the gray suit.

The current record stands at a solid 24 hours, set by lifeguard Thomas Cannon in the warm summer waters of North Carolina. Bill will be pushing to beat that by a considerable amount.

Bill’s only preparation lies in his compulsory surf lunches and strict diet of Cheez-It crackers .

He had this to say about the impending challenge,
“I,’s favorite son and all around surf happy microcosmonaut, William L. Laity the First, have decided to throw caution to the winds of prevailing wisdom, and attempt with great fervor and willingness this cataclysmic feat. Some of those in our crew were somewhat sketching on this idea due to a bevy of pretty valid reasons, which included, but were not limited to- hypothermia, hydro-psychosis, severe and unbearable crampage, the sudden loss of luxuries often taken for granted- such as being able upon the setting of the sun to take in a warm meal with the misses from the comfort of one’s humble abode.”
World Record Attempt by Bill Laity

In concert with attempting such a feat will be the opportunity to test SWELL’s vast and varied stock of surfboards, wetsuits and gear. The mettle of the man and his tools will be put to the ultimate test of endurance and circumstance.

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