May 11th, 2011 | By | 3,090 Comments

Summer Catalog: Outfit Inspiration


Hi All,
We just launched our May catalog, and this issue has to be my favorite one to date. Not to toot our own horn…but the outfits turned out spectacular…so toot, toot! Michelle (our stylist) and I had a blast creating and fine tuning the looks. My goal was to recreate all of the laid back, casual/cool looks, which have inspired me over these past few months…picking up on street trends from the coast to Coachella. I wanted to incorporate a piece of California into every look, along with a touch of inspiration from beaches around the world.

The summer catalog captures the essence of the Swell girl: unique, eclectic, and free.

Above are my top three favorite looks out of the catalog. I’d love to get your feedback, so leave a comment and let voice your tops picks.

See new of the outfits HERE


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