August 22nd, 2011 | By | 2,667 Comments

New Brand Alert: BCBGeneration

New at SWELL: BCBGeneration! A collection of flirty shift dresses, asymmetrical lines and flowy sihouettes.


New to SWELL, BCBGeneration is a fashion brand made for, and by, our generation. Youthful, flirty and fun, the line takes a casual approach to BCBG’s “bon chic, bon genre” (“good style, good attitude”) name.

Created by Joyce Azria (daughter of BCBG Founder Max Azria), BCBGeneration balances chic and creative with timeless and edgy. Our favorite style? The BCBGeneration Lace Yoke Tunic Dress is Fall style perfection. Click to see more BCBGeneration dresses. Love it, hate it? Leave your feedback in the comments!

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