October 16th, 2007 | By | 4,083 Comments



Well look at the big brain on us. Our clothing buyers really are the best in the business. Their keen insight into tapping the hottest trends is the stuff of legends. Take Hurley’s Benny Beanie for example. It’s been a huge seller for us, and Drew’s all over it. This snapshot, courtesy of People Magazine, is a mere drop in the bucket of celebs and mags that have picked up on our amazing inventory. In fact, someone was just telling us the other day that T.I. was scoping our surfboards. Something about looking for a big gun for winter. Interesting.

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