July 2nd, 2013 | By | 48 Comments

Brand Spotlight: Lovers + Friends

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Currently loving: Lovers + Friends.
New to SWELL, Lovers + Friends is made for the fun-seeker, the adventurous, and for the girl who knows what she wants, and isn’t afraid to wear it. For the girl with the work hard-play harder mindset. Its strong aesthetic is made up of equal parts aloha, edge, pretty, playful, wild and whimsy. In short, it’s a collection for the open & style-minded. Born in LA, the collection walks the line between bohemian and polished, transitioning from Santa Monica to the downtown scene seamlessly.
Check out our buyer’s picks from the Summer ’13 Collection: Lovers + Friends

Read on for who’s wearing it, notes from L+F Designer, plus learn how you can score a L+F tank….lf-bloggers
We’re not alone in our Lovers + Friends lust. Above: the California Girl Dress styled by Liz of Late Afternoon and Jacey of Damsel in Dior.

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BEHIND THE SEAMS
with Lovers + Friends Designer, Raissa Gerona:

Describe Lovers + Friends in 3 words:
RG: Ambitious, Fun, Confident

If you could design clothing for any band/musician, who would it be?
RG: Beyonce!

Describe your perfect LA day:
RG: Wake up, work out at the Bar Method, have brunch at Salt’s Cure, lay out by the pool with a glass (or 2!) of champagne, read a good book and/or relax and do nothing and have dinner at one one of my top 3 places to eat in LA!

If you had to pick one, what saying do L+F employees live by?
RG: Live your life!

Curate the cuisine – name your top 3 places to eat in LA:
RG: Japanese food at N/Naka, Italian at Osteria Mozza and tacos at Guisado’s or a burrito from Cactus.

Favorite trend you’re seeing in LA these days?
RG: It’s not so much the trend, but I just love LA’s awesome weather that allows us to pretty much wear what we want to all year long!

Favorite ‘hood to shop in LA?
RG: Melrose- after Fairfax and before San Vicente

True of false? Today was a goods day.
RG: True- always!

 

FREEBIE ALERT! Get this tank with your Lovers + Friends purchase from SWELL (while supplies last of course). Shop the Collection: Lovers + Friends
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Nicki
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