August 19th, 2015
Roark Revival -Behind the Brand
What is Roark? A brand inspired by bar-fights and seashells. If you’ve ever visited Hussongs in Ensenada Mexico, you’d understand. The guys who created this brand are well-respected hombres in the surf industry, and they’ve brought a fresh mix of Truth, Loyalty and Roots back to the game.
Check out a behind-the-scenes look at Roark’s rootsy operation out of Laguna Beach, Ca.
Unlike other tired tee-shirt companies who slap on a surf doodle and expect respect, Roark designs are inspired by the artifacts gathered during legit surf journeys, concerts, and legendary dude-cruises.
Volume 2 of the Roark wanderlust took us south of the border where the spring collection found inspiration from theives, muses, hippies and hallucinations. Check out the line and stay tuned for more meandering tales from Roark.