Roark, Surfer Magazine, SWELL, and Jack Daniels joined forces to celebrate the release of Roark’s latest adventure-inspired apparel collection: Fear the Sea, Respect the Tree. The ragin’ occasion took place at Zenbu Sushi bar in Cardiff by the Sea, and this “Wet Wednesday” was one for the books.
Just like their tradeshow booths, everyone threw back the Jack and got loose to local DJs Fishfonics, Will Hernandez & Huy Believe. Enjoy the evidence of this whiskey laced celebration with everyday faces of the surf industry and adventure-junkies alike.
The party marked Roark’s return from the rugged Big Sur coastline where his transcendent travels inspired the latest graphics of Angry Seas, Drunken Bears, and Psychedelic Spaceriders. Surrender to your inner adventurer and represent Roark.
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