What we want to know is, what took them so long to think of this? Futures Media has seemingly done the impossible with this week’s launch of Action Sports Blips.com, the industry’s first aggregate site featuring up-to-the-nanosecond updates on all things surf, skate, snow, ski and BMX. What does this mean for you exactly? A whole lot of saved time and frustration from clicking back and forth to your favorite sites. Essentially, the site pulls, ranks and tallys the day’s headlines from more than 300 action sport blogs (including Swell’s). Super clean and easy to navigate, this is indeed a clear inidicator that action sports is coming of age.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.