Posts Tagged ‘Swell’

November 9th, 2011 | By | 1,707 Comments

Movember Madness -77 Staches and “Growing”

The mo grow-off is getting hairy, as those who followed traditional Movember rules are in day 9 of 30 w/o shaving. But for the sake of philanthropy SWELL accepts any form of stache, and we’ve donated $1 to prostate cancer research for every mo shared on SWELL’s Facebook wall.

Faux-mos initiated the photos rolling in, while the rest are busy growing.. and the photos are fantastically filthy! Mo-Sistas put on their mo-faces, and are leading the charge in support with all sorts of festive fur.

Here a few fake favorites, but they need your “likes” to compete with the field of furry supporters,  like Jakii Schwan’s finger stache who leads with 61 votes. They’re competing for a chance to win Sanuks, Swell giftcards, and the pride of prostate fund raising.

Click the pics to see all 77 staches from  first week of Movember. “Like” to vote for your favorite MO.

No sure how to to get your Mo on? Get schooled at Swell.com/Movember and support in style.

Come back for Movember happenings in the surf world.

 

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
November 1st, 2011 | By | 4,606 Comments

Movember x SWELL -Share, Support, Like, and Win! Join SWELL in supporting mens' health & win some prizes while you're at it

Movember kicks off today with a global shave-off followed by a month of “mo” growing to spread prostate cancer awareness. SWELL and our mo-bros and sistas in the surf industry are letting it grow all month, and putting the “fun” in fundraising. SWELL has pledged to donate $1 for every moustache posted to our Facebook wall in an effort to maximize awareness through public displays of moustachery.


SWELL and Sanuk will reward the staches with the most likes, and other inspiring “mos”. Prizes include a pair of Sanuk Chills Sidewalk Surfers, SWELL gift-cards, and eternal glory. No mo? No problem. Swell includes a finger-stache tattoo in every November order so you can still throw on a mo and get that donation in your honor. We also threw in a 15% off discount code for an extra incentive to get involved.

Follow these steps to get your mo on:
1. Let it grow, or put on a faux-mo
2. Post your mo to facebook.com/swell and SWELL donates $1 in your honor
3. Get your friends to “like” your mo-photo once it is re-posted in the Movember album
5. Win tons of prizes including the Sanuk Chills
6. Want to do more? Donate directly at Swell’s Movember Headquarters

Movember PSA


August 3rd, 2011 | By | 3,267 Comments

The Fall 2011 Swell Catalog Is Here!

Just In…the Special Edition SWELL X Surfing Heritage Catalog

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It’s here, the SWELL 2011 Fall Catalog! In with the old, and the new. In an effort to support surfing’s rich history, SWELL has collaborated with the Surfing Heritage Foundation to create this special edition catalog, featuring historical photos from pioneer waterman and surf photographer Tom Blake. Credited with helping to create the surf lifestyle we all embrace today, this collection of 1920’s, 1930’s and 1940′s photos from Tom Blake represent surfing’s transformation into the mainstream culture, as well as a resurrection of surfing’s past. From the hardwood boards of the 1920’s, to the first hollow board in 1932, to the first ‘production’ surfboard, and through the invention of the fin in 1935, the photos in this book chronicle a key period in the evolution of surfing. With a Graflex camera he bought from the ‘Father of Modern surfing,’ Duke Kahanamoku, and the creation of the first water housing, Tom was able to both capture and positively impact board riding and the lifestyle that surrounds it.

Help continue the understanding, representation, and enjoyment of the sport and its lifestyle by supporting the Surfing Heritage Foundation. The non-profit organization is dedicated to preserving, presenting and promoting surfing’s heritage for the appreciation and education of current and future generations. Join a community of people who share a common passion for the spirit, soul and culture of surfing. Support the Foundation (and get a bag of freebies, including a SWELL gift card)! For Surfing Heritage memberships visit: http://www.surfingheritage.org/

Leave a comment and let us know what you think about the collab edition catalog! Check out both the men’s and women’s edition Swell Catalogs.

July 27th, 2011 | By | 4,989 Comments

Nike Lights Up Seaside Reef for a Night Surfing Session

Cardiff, CA – July 26, 2011 – As an extension of their Chosen campaign and a warm up for the upcoming US Open, Nike staged a night time surf session at Seaside Reef. Before arriving I pictured a couple of spotlights and a maybe loud commentator, but instead I ended up stumbling into what felt like a Poison video. Smoke machines belted off plumes of smoke, a live band and DJ played for the crowd, and a giant crane lit up the surf with a massive sun-like spotlight. They even had several underwater lights illuminating the surf from beneath. It was far from any thing I had expected.

Unfortunately I missed the live performance by the Wavves (the main reason for my post-work excursion from San Clemente), but the event was definitely a spectacle to check out. With the resources used for this random Tuesday night exhibition, I’m sure Nike’s got something awesome up their sleeve for the US Open in Huntington scheduled for July 30 – Aug 7.

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