Posts Tagged ‘swell catalog’

May 4th, 2012 | By | 3,775 Comments

Featured Photographer: Jeff Hornbaker (Summer Catalog 2012)

SWELL UNVEILS THE SUMMER 2012 CATALOG FEATURING PHOTGRAPHY FROM SURFING VISIONARY JEFF HORNBAKER –Forefather of modern surf photography contributes museum quality imagery and interpretations to SWELL’s latest publication.

San Clemente, CA – In an ongoing campaign to spotlight surfing’s best lensmen, SWELL partnered with Jeff Hornbaker, who focused this collaboration on the universal allure of the ocean. Jeff elaborates on each picture with the worldly accounts that inspired his subjects. He gives subscribers a departure from mainstream surfing with a more spiritual approach to destinations like Indonesia, and the west side of Oahu.

“With summer upon the Northern Hemisphere, the Northern Hemisphere, the ocean will team up with the sun and attract people from all walks of life to her shore. The movement of the waters will caress the ankles of the meek, the knees of the pensive, and the bodies of the bold.” Jeff Hornbaker describes the early summer sensation in the forward of the catalog.

Jeff traveled the globe for 30 years evolving his unique perspective that caught the eye of Larry Flame Moore at Surfing Magazine. There, Hornbaker became one of the world’s most talented surf photographers, and helped Surfing propel the young magazine into the forefront of surf media.

The throwback feel of the photography compliments the summer trends of the top brands in surf apparel. Michael Nutt explains his decision to work with Jeff. “I knew Jeff would give us a break from the exclusive nature of surfing. His photos celebrate the universal sense of fulfillment that anybody can receive from the ocean. His captions read like lyrics to a song”.

The current trends in surf apparel draws on classic color-ways and designs from the days when Hornbaker’s work regularly graced magazine covers, making this issue a must-have magazine for every surfer’s coffee table.

Free subscriptions to the SWELL catalog is available here.
See the digital issue version here.

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October 17th, 2011 | By | 1,698 Comments

Behind the Scenes: Holiday 2011 Photoshoot The SWELL Holiday 2011 Catalog Is Here

It’s here! The 2011 SWELL Holiday catalog has arrived. Featuring some of our buyer’s favorite picks, this season’s catalog was shot in our home town of San Clemente, CA. Our favorite featured looks include a chunky MinkPink sweater paired with leather shorts, a nordic RVCA sweater, a BB Dakota fur vest and Billabong lace maxi skirt.

Click here to Shop the Catalog, then leave a comment and let us know what you think!

Read on for more about the catalog and featured photography. (more…)