Posts Tagged ‘surfrider’

October 11th, 2012 | By | 2,563 Comments

Raptoberfest -Rise Against Plastic With Surfrider

October is “Rise Above Plastics” Month, or Raptoberfest: a month long  campaign to identify the harms of plastics and implement solutions to this global pollutant.  Every year the Surfrider Foundation mobilizes their team of passionate watermen to create rad ideas to help you reduce your plastic footprint.

Surfers see the harms of plastics firsthand, with one million seabirds and one hundred thousand marine mammals washing up dead from ingestion or entanglement in plastics each year. This prompted surf companies like Billabong, Hurley and Element to manufacture surfwear with upcycling, by building spent plastics into products of greater quality than before. So while most beach lovers try to Rise Against Plastics every month, the surf industry dedicates October to make this a mainstream ideology.

The Annual Surfrider Event has been instrumental in achieving:

-Banning the Bag in many Ca cities, Portland and internationally
-Impactful research about the Pacific Garbage Patch
-Innovative reducing & recycling solutions.

 One Foot at a Time Plastic Clean-up Contest

This creative clean-up activity brings together volunteers from across the country to turn the plastic beach trash into symbolic art pieces. One square foot at a time, beach-goers make cleaner oceans, unique mosaic sculptures, and win Rusty Surf prizes for: Most Creative, Best Use of Materials, Most Trash Collected, Best Photo, Best Overall.

Stocked with Eco-conscious gear, The Surfrider Store is your one stop shop for organic tees and rad gift ideas for that surfer on your gifting list.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
June 18th, 2012 | By | 2,276 Comments

International Surfing Day 2012 Preview

International Surfing Day is celebrating it’s eighth annual event that has grown to over 200 separate events in over 25 different countries. From paddle-outs to beach clean-ups, surf movie nights to mangrove restorations, surfers across the world will be coming together on June 20th 2012 to both celebrate the sport of surfing, and to give something back to the oceans, waves and beaches that give us all so much.

As Surfrider’s exclusive retail destination, SWELL again joined the ISD celebration by taking part in the first annual live 8-hour webcast. Hosted by Chris Cote and Susan Holmes McKegan, the live broadcast will feature pro surfers, industry icons, bikini fashion models, live bands, movie premiers, eco seminars, an eco product showcase by SWELL, and more.

surfrider

To commemorate our spiritual obsession with the ocean, Surfrider put together membership packages of epic proportions! For one day only, you can score a GoPro, Dakine backpack, and tons of surf gear for less than cost! They’re subsidizing the cost in honor of the ocean and to get more members, so tune in on Wednesday to get dialed into 8 hours of surf madness. Read more about the epic Surfrider membership deals here.

SWELL prides ourselves in carrying the largest assortment of eco-friendly products. The surf industry is leading the charge in front engineering products that remove waste from our oceans instead of adding more. From boardshorts made of plastic bottles, to sustainable bamboo fibers in wet-suits, we’d be hypocrites not to care for the seas, right? Checkout SWELL’s eco shop here

May 24th, 2012 | By | 4,917 Comments

SWELL’s 13th Birthday Hook-Up and History

We’re “SWELLelebrating” our birthday this week, marking 13 years of the core-est catalog and online selections of surf/coastal gear and apparel. Since 1999, the style and loyalty of our beach-minded customers keeps us carrying more than 300 of the best brands, and we couldn’t be more stoked.

So, like a typical teenager we’re dragging out the party for week and demanding that all our friends get hooked up! We are giving you money back for every year of our existence, totaling an ultra-rare 13% off site-wide discount. Then, as the week progresses some surprise brands will announce some surf swag up for grabs.

Look back at SWELL’s surf heritage of what inspired over a decade of surf and style

May 1999: SWELL established original website
Feb: 2000: Moves to location in Orange County, Ca
Sept 2000: Acquires Surfline.com
Nov 2000: First catalogs hits homes
Apr 2001: SWELL XXL (Now Billabong XXL) awards record cash prize to Mike Parson’s 64ft wave
July 2001: Wins Webby awards for “Best Sports Website” beating ESPN.com
Oct 2002: Acquires Laguna Surf & Sport surf shops
Jan 2003: Expands assortment into all core brands: Volcom, Hurley, Quik

Nov: 2007: Named top 100 hot retail websites
Feb 2008: Move into 40,000sq ft facility in San Clemente, Ca
Aug: 2006: Awards 3rd annual $5K Larry “Flame” Moore photography grant to Todd Glasser
Jan 2009: Brand selection expands to small brands, eventually breaking 300
Nov 2009: SWELL launches Surfrider Foundation Online Store
Nov 2009: SWELL joins the Billabong family of brands and retailers
June 2010: Legendary Surf Photographer, Art Brewer becomes SWELL’s on-location photographer
Sept 2010: Employee Bill Laity makes Guinness Book for “Longest Continuous Surf Session”
Nov 2010: Jeff Divine contributes his north shore portfolio to the holiday catalog

SWELL was destined to be the world’s best online surf retailer, ever since our first catalog cover featured future 2x World Champion Mick Fanning at 16 yrs old. But it was only the beginning of our catalog eye-candy bound for soo many coffee tables and dorm-room walls.

Our culture of world class surf photography started when SURFING Mag editor Larry “Flame” Moore worked with SWELL/Surfline to add premier action sport media content to the best apparel assortment in the business. Since Flame’s passing, we continued the tradition of featuring renowned photographers to contribute their surf inspired visions in every catalog. Guest lensmen include: Jeff Hornbaker, Jason Naude,Tom Blake, Jeff Divine, Art Brewer and the finalists for the Follow the Light photography grant.

swell-covers

Don’t forget to redeem your 13% off your entire order with code: 13yrs at checkout, and check the promotions page for more birthday surprises.

March 21st, 2012 | By | 3,568 Comments

World Water Day 2012

World Water Day is all about promoting wise water management, and SWELL strives to support this issue that threatens our beloved beaches. In conjunction with The Surfrider Foundation we carry a line of products that empowers our customers to become advocates of conservation and change.

With the government cutting funds for water testing and politicians slowing progress for pollution regulation, use these tool for your own advocacy and responsible consumer behaviors.

OCEAN FRIENDLY GARDENS GUIDE -Surfrider’s $15 book will save you hundreds on your water bill. It is a manual on how to design and manage a garden that captures and keeps the water that it gets from rain or irrigation. Over 50% of the water used to water residential gardens is lost to evaporation, and with water costs expected to triple in parts of the country, you can’t afford not to get this book.

SURFRIDER WATER TESTING KIT -Know what you’re getting yourself into, literally. Despite over 24,000 polluted beach closures last year, the federal government plans to remove funding from the water quality monitoring program. Test your local break with this Blue Water Beginner Test Kit.

Recycler Series Clothing -Don’t stop your advocacy on World Water Day, shape your consumer behaviors to save our seas every time you shop. Billabong created an entire clothing line dedicated to keeping plastics out of our ocean. The recycler series boardshort keeps plastics out of places like The Pacific Garbage Patch and other hypoxic places threatening our food sources.

Why WWD 2012 Matters -The United Nations established World Water Day in 1993 to create global awareness for responsible water management.   The mismanagement of this natural resource affects more than just our water supply.  Massive water demands consume 20% of our energy resources,  discharges sewage into our waterways,  and creates marine dead-zones. This year’s WWD theme focuses on “Water and Food Security” uncovering the effects of water on our global food supply.

The demand for food production and the required irrigation has pushed many areas past “peak water” capability, meaning the renewable sources of water cannot sustain the growers’ demand due to massive residential water-consumption. But, even when farms are supplied with ample  irrigation, our waterways can turn hypoxic due to the chemical pollutants in agriculture.

Since all water usage eventually affects our beaches, The Surfrider Foundation has released studies emphasizing the interrelationship between household water use and out nation’s food sources. Over 80% of the nation’s  consumptive water use goes towards agriculture. The increased rate of human effluent and farming nitrates  entering our waterways has reached alarming levels. The fight to curb nitrate and pesticide pollution in California’s Ag industry (the nation’s worst) is currently in court. Learn how you can help here.

Join Surfrider and SaveJoin or renew your Surfrider Foundation membership at the $30 level on March 22nd and we’ll send you this limited edition World Water Day t-shirt.  Printed using water-based inks on a brushed 100% organic cotton blank, this t-shirt is as water-friendly as it is comfortable.