Posts Tagged ‘surf catalog’

August 3rd, 2011 | By | 4,295 Comments

The Fall 2011 Swell Catalog Is Here!

Just In…the Special Edition SWELL X Surfing Heritage Catalog

catalog-mens

It’s here, the SWELL 2011 Fall Catalog! In with the old, and the new. In an effort to support surfing’s rich history, SWELL has collaborated with the Surfing Heritage Foundation to create this special edition catalog, featuring historical photos from pioneer waterman and surf photographer Tom Blake. Credited with helping to create the surf lifestyle we all embrace today, this collection of 1920’s, 1930’s and 1940′s photos from Tom Blake represent surfing’s transformation into the mainstream culture, as well as a resurrection of surfing’s past. From the hardwood boards of the 1920’s, to the first hollow board in 1932, to the first ‘production’ surfboard, and through the invention of the fin in 1935, the photos in this book chronicle a key period in the evolution of surfing. With a Graflex camera he bought from the ‘Father of Modern surfing,’ Duke Kahanamoku, and the creation of the first water housing, Tom was able to both capture and positively impact board riding and the lifestyle that surrounds it.

Help continue the understanding, representation, and enjoyment of the sport and its lifestyle by supporting the Surfing Heritage Foundation. The non-profit organization is dedicated to preserving, presenting and promoting surfing’s heritage for the appreciation and education of current and future generations. Join a community of people who share a common passion for the spirit, soul and culture of surfing. Support the Foundation (and get a bag of freebies, including a SWELL gift card)! For Surfing Heritage memberships visit: http://www.surfingheritage.org/

Leave a comment and let us know what you think about the collab edition catalog! Check out both the men’s and women’s edition Swell Catalogs.

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