Posts Tagged ‘roark’

June 22nd, 2012 | By | 2,429 Comments

Roark Vinyl Record Release -Free with Purchase

Roark has many vices. Simone and Las Diablitas Borrachas are high on the list. So they pressed a limited quantity of 7″ vinyl to include in every Roark purchase on SWELL.

The band is revealed in Volume 2 of the Roark chronicles at a seedy bar named “Paris De Noche” in the bowels of Ensenada, Mexico. Las Diablitas are posse of self-proclaimed banditos mysteriously lead by a sexy French-Mexican chica named Simone. They describe their sound as Mescla. “Mescla being a mixture of music from all over the world. A little French. Espana from Spain. Flamenco Astyilo. Flamenco style. Musica punk rock. Musica rock.”

The band was recently granted a one-day work visa from the Mexican government to perform a secret Roark show in Laguna Beach, Ca. What ever it is, it’s raw and hard to understand if you don’t speak Espanol. Las Diablitas disappeared back across the boarder, but here’s a couple shots from the show

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March 23rd, 2012 | By | 3,067 Comments

Roark Revival -Behind the Brand

What is Roark? A brand inspired by bar-fights and seashells. If you’ve ever visited Hussongs in Ensenada Mexico, you’d understand. The guys who created this brand are well-respected hombres in the surf industry, and they’ve brought a fresh mix of Truth, Loyalty and Roots back to the game.

Check out a behind-the-scenes look at Roark’s rootsy operation out of Laguna Beach, Ca.

Unlike other tired tee-shirt companies who slap on a surf doodle and expect respect, Roark designs are inspired by the artifacts gathered during legit surf journeys, concerts, and legendary dude-cruises.

Volume 2 of the Roark wanderlust took us south of the border where the spring collection found inspiration from theives, muses, hippies and hallucinations. Check out the line and stay tuned for more meandering tales from Roark.

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