Posts Tagged ‘Rip Curl’

May 16th, 2012 | By | 6,395 Comments

Battle of the Boardshorts: Rio Pro Brasil 2012

When the world tour came to the home of  “The Brazilian Airforce”, many expected the local young punters to air-reverse their way to a brazo-heavy final, but it was all Aussies and a Hawaiian into the Semis at the 2012 Billabong Rio Pro.  The precise tube riding and fine tuned gear of  these top ten ranked surfers continued to show why they are perennial title threats .

 Adrian “Ace” Buchan (World #8) came out firing in round one, taking out event favorite Gabriel Medina and progressive rookie Yadin Nicol. Ace relies on Hurley’s Phantom stretch technology for maximum stretch and lightweight performance when he unleashes  his combinations of  signature power hacks. This 60s Block Party style combines a rigid waistband with the 4-way stretch material that has made this patented Hurley technology the surf industry’s best boardshort for 4 years. Unfortunately Adrian fell to an in-form Jeremy Flores, but we look forward to his front-hand attack at Tavarua during next month’s Volcom Fiji Pro.  Get Ace’s style – Hurley.

ace buchan

Owen Wright (World #10)  was another Australian who smoked a local hero Raoni Montieri, and out-gunned past Brazil winner Taylor Knox.  Owen owes it to Rip Curl’s Mirage Flex technology for sticking those tricky vertical re-entries and stomping airs. For such a big guy, it’s important that Owen’s shorts offer minimal  resistance and weight in such a tricky beachbreak. Owen went down to quarter finalist Tiago Pires in a wonky, stormy and low scoring 3rd round affair.  Get this Rip Curl technology

owen wright

John John Florence (World #5) stole the show with buzzer beater barrels against Julian Wilson, and two no-grab 360 airs to win the final over current world #1 Joel Parkinson. John’s hot streak continues in his signature Epic Stretch trunks that contain elastane stretch fabric for his freakish abilities above and beneath the lip.  He has been wearing this lucky style ever since his historic run to become the youngest Triple Crown Champion in 2011. He’s another goofy-footer that is poised to place high in the upcoming Volcom Fiji Pro.  Get John John’s signature style here

john-john-florence

Parko  (World #1) surpassed the sidelined Slater in the rankings with his second place result.  Joel made it through four extremely close heats decided by only fractions of a point (0.4, 0.7, 1.3, 0.83) In a game of inches, Parko trusted the super-stretch panels of the Flux boarsdshort, and the good karma of this recycler series style. Get the Flux here

Watch the heat reviews here

Photos courtesy of the ASP

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February 10th, 2012 | By | 687 Comments

Surf Industry Image Awards -Billabong, RVCA & Ripcurl Win

Last night’s awards ceremony at the The Grove theater in Anaheim celebrated surfing’s best products, and the campaigns used to sell them. The Surf Industry Manufacturers Association (SIMA) holds this annual event where the surfing’s top players like Volcom CEO Richard Woolcott, RVCA’s Pat Tenore, Bob Hurley, and 750 others get together and measure their successes one beer at a time.

Here are the big winners in the Men’s Categories.

Environmental Product Of the Year WINNER: Recycled Boardshort Series by Billabong

This year Billabong took home a special trophy for their Recycler Series Boardshort. Single use plastics obviously threaten surfing’s playground, so its no surprise that Billabong wins the eco-award year after year. Billabong boasts that this boardshort has saved 40 million plastic bottles from ending up in a landfill.

But don’t worry, these boardshort don’t feel like your wearing a plastic bottle. Just watch Taj destroy these waves while he saves the environment here.

Wetsuit of the Year WINNER: FLASHBOMB by Rip Curl

Rip Curl dethroned the 3-time winning Xcel Drylock suit with their Flash-bomb technology. Rip Curl claim the Flash-Bomb is the world’s lightest, warmest, most flexible and fastest drying wetsuit on the market. So it’s no surprise we cant keep these on the shelves at SWELL.

Men’s Apparel Brand of the Year WINNER: RVCA

RVCA pulled a 3-peat, claiming the best Men’s Apparel brand for the third straight year. Their ongoing Artist Network program, RVCA sport line, and “Don’t Call it Cool” summer exhibition in Paris proved once again who is the most forward thinking company in the industry.

Check out RVCA contemporary designs at SWELL

For a complete wrap of the 2012 SIMA awards, visit SHOP-EAT-SURF.COM

 

September 20th, 2011 | By | 3,115 Comments

Rip Curl’s New Flash Bomb Wetsuits Now Available at SWELL

Dave from Rip Curl stopped by to tell us about the innovative material used throughout their new Flash Bomb series of wetsuits. Exclusive to Rip Curl, this super soft lining dries much quicker than traditional neoprene so your suit will always be dry for your next session. You can find this special material throughout the Flash Bomb Series available at SWELL in a 3/2 suit, a 4/3 suit and a number of accessories. Check out Dave’s run down of the new suits in the video below. He gives the full on sham-wow style demonstration of this new material in action.

 

Suits generally dry in +/- 15 minutes…much quicker than that shabby piece of neoprene you’ve got in the back of your truck.

Click Here to get yourself one at SWELL.

 

November 3rd, 2010 | By | 1,963 Comments

Rip Curl Pro Search 2010 Puerto Rico Gear Now Available on Swell

rcps10

CHECK, CHECK, CHECK IT OUT HERE.

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