February 11th, 2016
Posts Tagged ‘Rip Curl’
SeaMade: 30 Day Run Challenge A series on surf, cross training and lessons on all things salty by guest blogger, Madison
I love a good challenge. Proving something to myself and overcoming an obstacle I didn’t think I could makes me feel like Kelly Slater the day he won his 11th world title. So what has my latest challenge been? Running. Let me introduce you to the SeaMade 30 Day Running Challenge. There is not much explanation necessary- just run for 30 days straight.
Don’t think you can do it? Whether your excuse is “I’m too busy” or “I don’t like to run”, read on for reasons why you CAN do it…
Leader of the original Momentum crew, and what many call “the best rail-to-rail surfer in the world” T-Knox is hanging up his singlet after 20 years on the elite world tour. Taylor Knox spent the last couple season surfing against pros who weren’t even born when Taylor joined the pro tour.
The Hall of Famer now resides in Carlsbad where he manages his new Craft Brewing enterprise Saint Archer, enjoys life as a newlywed and father, then continues to pursue surf travel for video parts. Follow him on Instagram to check up on the power surfing icon.
After his retirement party at the Haleiwa Cafe, he enjoyed a homecoming at he and Kerzy’s favorite joint, Fish 101. So if you’re ever in C-Bad, stop in for the dankest fish tacos you’ve ever had, and you might get to rap out with a local legend.
One of Taylor’s secrets to his long successful careers was working with his sponsors to develop high-performance gear. In doing so, Taylor overcame injuries that doctors said would end his career.
When the world tour came to the home of “The Brazilian Airforce”, many expected the local young punters to air-reverse their way to a brazo-heavy final, but it was all Aussies and a Hawaiian into the Semis at the 2012 Billabong Rio Pro. The precise tube riding and fine tuned gear of these top ten ranked surfers continued to show why they are perennial title threats .
Adrian “Ace” Buchan (World #8) came out firing in round one, taking out event favorite Gabriel Medina and progressive rookie Yadin Nicol. Ace relies on Hurley’s Phantom stretch technology for maximum stretch and lightweight performance when he unleashes his combinations of signature power hacks. This 60s Block Party style combines a rigid waistband with the 4-way stretch material that has made this patented Hurley technology the surf industry’s best boardshort for 4 years. Unfortunately Adrian fell to an in-form Jeremy Flores, but we look forward to his front-hand attack at Tavarua during next month’s Volcom Fiji Pro. Get Ace’s style – Hurley.
Owen Wright (World #10) was another Australian who smoked a local hero Raoni Montieri, and out-gunned past Brazil winner Taylor Knox. Owen owes it to Rip Curl’s Mirage Flex technology for sticking those tricky vertical re-entries and stomping airs. For such a big guy, it’s important that Owen’s shorts offer minimal resistance and weight in such a tricky beachbreak. Owen went down to quarter finalist Tiago Pires in a wonky, stormy and low scoring 3rd round affair. Get this Rip Curl technology
John John Florence (World #5) stole the show with buzzer beater barrels against Julian Wilson, and two no-grab 360 airs to win the final over current world #1 Joel Parkinson. John’s hot streak continues in his signature Epic Stretch trunks that contain elastane stretch fabric for his freakish abilities above and beneath the lip. He has been wearing this lucky style ever since his historic run to become the youngest Triple Crown Champion in 2011. He’s another goofy-footer that is poised to place high in the upcoming Volcom Fiji Pro. Get John John’s signature style here
Parko (World #1) surpassed the sidelined Slater in the rankings with his second place result. Joel made it through four extremely close heats decided by only fractions of a point (0.4, 0.7, 1.3, 0.83) In a game of inches, Parko trusted the super-stretch panels of the Flux boarsdshort, and the good karma of this recycler series style. Get the Flux here
Watch the heat reviews here
Photos courtesy of the ASP
Last night’s awards ceremony at the The Grove theater in Anaheim celebrated surfing’s best products, and the campaigns used to sell them. The Surf Industry Manufacturers Association (SIMA) holds this annual event where the surfing’s top players like Volcom CEO Richard Woolcott, RVCA’s Pat Tenore, Bob Hurley, and 750 others get together and measure their successes one beer at a time.
Here are the big winners in the Men’s Categories.
Environmental Product Of the Year WINNER: Recycled Boardshort Series by Billabong
This year Billabong took home a special trophy for their Recycler Series Boardshort. Single use plastics obviously threaten surfing’s playground, so its no surprise that Billabong wins the eco-award year after year. Billabong boasts that this boardshort has saved 40 million plastic bottles from ending up in a landfill.
But don’t worry, these boardshort don’t feel like your wearing a plastic bottle. Just watch Taj destroy these waves while he saves the environment here.
Wetsuit of the Year WINNER: FLASHBOMB by Rip Curl
Rip Curl dethroned the 3-time winning Xcel Drylock suit with their Flash-bomb technology. Rip Curl claim the Flash-Bomb is the world’s lightest, warmest, most flexible and fastest drying wetsuit on the market. So it’s no surprise we cant keep these on the shelves at SWELL.
Men’s Apparel Brand of the Year WINNER: RVCA
RVCA pulled a 3-peat, claiming the best Men’s Apparel brand for the third straight year. Their ongoing Artist Network program, RVCA sport line, and “Don’t Call it Cool” summer exhibition in Paris proved once again who is the most forward thinking company in the industry.
Check out RVCA contemporary designs at SWELL
For a complete wrap of the 2012 SIMA awards, visit SHOP-EAT-SURF.COM