Posts Tagged ‘o’neill’

January 10th, 2013 | By | 1,140 Comments

John John Joins Hurley

After riding for O’Neill since age 6, the 20 yr old Hawaiian now rides with a Hurley logo on his boards. The details of his new contract remain to be seen, but industry predictions valued his annual market value at 4 million dollars. He showed deep gratitude for O’Neill’s support, and credits his mom aka “Mom-John” for managing the negotiations that attracted bids from every heavy hitter in action sports.

Hurley and John John have wasted no time developing his signature performance wear, which we expect to match his unsurpassed innovation in the water. Enjoy his welcome edit that follows John’s prodigal ascent to the pinnacle of the surfing world, and pushes the limits just like his new hi-performance Hurley gear.

As part of the Nike/Hurley family, his skyrocketing popularity will put the pressure on him to bring the world title back to Hawaii like Andy Irons. The fans are already psyching on social media, and campaigning for a dominant sophomore season on the world tour.

Follow John John on Instagram to keep up with the future world champ.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
January 1st, 2013 | By | 2,401 Comments

O’Neill Activewear Review Taking the O'Neill Soar Capri for a Test Run

As the New Year approaches and healthy resolutions are a-brewin’, most of us on on the lookout for this illusive thing called “motivation.” For me, that means turning to a fresh pair of streeeetchy pants. And, yes, that is how you say it. Take it from a self-proclaimed connoisseur of cardio-worthy cotton blends (trust me, I’ve tried nearly every brand out there). A fresh kit gives you a reason to get that first serious workout sesh in. For me, that reason is comprised of part wanting to prance around in my new fancy pants, and part looking forward to putting the new lycra blend to the test.
2013′s freshies…The O’Neill Soar Capri Pant.
Read on to see how the O’Neill 365 Collection performed on the test run…


May 25th, 2012 | By | 1,274 Comments

O’Neill Murca Boardshorts -Pong Meets Patriotism

The party animals at O’Neill have institutionalized beer pong as an official summer sport in America. The Murca boardshorts combine pong and patriotism, giving your beer pong team the intimidation factor necessary to edge out your competition across the table.

No gimmicks here! Murca has fully functional features designed to party-proof your game. Beer pong is a messy sport of chucking balls and chugging beers, meaning plenty of collateral damage to your favorite shorts, shirt, cellphone…and dignity. These trunks are made to submerge in and repel liquid, then dry out for the next round. And who hasn’t been forgot a ball or bottle opener? Well, Murca comes with both! The only thing they’re missing is a steam-cleaner for your beer soaked carpet.

Now that you have the gear, it’s time to make the rules of your game. Write down your house rules to avoid disputes, because it will get heated. Pick some fun rules from the SWELL party crew, but don’t enforce too many buzz-killing infractions, just have fun and drink responsibly.

  • 1. Your house, your rules
  • 2. No leaning: Thrower’s elbow cannot break threshold of table, or cup is not counted
  • 3. Both team members sink it, drinks a 3rd cup
  • 4. NBA JAM: Player who makes 3 consecutive cups, and calls “I’m heating up” on the 2nd, shoots until he misses
  • 5. No blowing: unless you’re a girl
  • 6. Bounce/bank shot: drink 2 cups
  • 7. Only 2 re-racks: Teams can request cups re-organized in more a compact area
  • 8. Accidental makes in water cup: Thrower gets cup in face
  • 9. Both team members make in same cup: Shooters throw again
  • 10. Overs: If overthrow ball is caught one-handed without bobbling, thrower drinks
  • 11. Satellite Cup: If you make it into a cup that should be drank, game over.
  • 12. Any left-over beer after the game is drank by losing team
  • 13. Gentleman’s Toss: Balls the bounce back to thrower can be re-thrown behind back with no defense
  • 14. Troll Rule: Player who doesn’t make a cup in a game, sits under the table for the entire next game (see below)
  • 15. Distractions are encouraged, but cannot block view of cup

    Troll rule enforced on Team SWELL

February 2nd, 2012 | By | 2,485 Comments

Gear Analysis of John John’s Pipeline Victory

It’s no coincidence that progressive surfing and the evolution of it’s equipment have a direct correlation. The historic 2012 Volcom Pipe Pro tested surfing’s best gear in life-threatening conditions… rewarding glory to some, and getting gory on the rest. One 19yr old man’s equipment passed that test, here’s how.

Success in pro surfing is no longer left to fate and raw talent. The equipment developed in this multi-billion dollar industry rivals the technology used by NASA. Kevlar, carbon-fiber, elastane, diet regiments, and Olympic style training have become the status-quo in pro surfing. When surfers pick their sponsors today, they are fully aware that riding for a brand with sub-par products is like bringing a knife to a gun fight.

John John Florence’s dramatic last second victory over Jamie O’Brien looked impossible, but the unmake-able wave that he pulled, can be traced back to his cutting edge equipment. This John John gear guide can help an average surf step up his game through the lip and beyond.

His Fins: With most fins you have to choose between quick bursts of speed at take-off, or hold and drive in your bottom turn. The Techflex fins from Futures feature a fast lightweight core with a reinforced carbon-fiber base for hold in the bottom turn, then more carbon in the tip for additional drive. John John looked completely maxed out after his bottom turn, but his fin gave him that extra thrust, when most others would have succomed to the speed and turbulence of a 10ft backdoor freight train.

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