Cardiff, CA – July 26, 2011 – As an extension of their Chosen campaign and a warm up for the upcoming US Open, Nike staged a night time surf session at Seaside Reef. Before arriving I pictured a couple of spotlights and a maybe loud commentator, but instead I ended up stumbling into what felt like a Poison video. Smoke machines belted off plumes of smoke, a live band and DJ played for the crowd, and a giant crane lit up the surf with a massive sun-like spotlight. They even had several underwater lights illuminating the surf from beneath. It was far from any thing I had expected.
Unfortunately I missed the live performance by the Wavves (the main reason for my post-work excursion from San Clemente), but the event was definitely a spectacle to check out. With the resources used for this random Tuesday night exhibition, I’m sure Nike’s got something awesome up their sleeve for the US Open in Huntington scheduled for July 30 – Aug 7.