Posts Tagged ‘new at swell’

September 19th, 2013 | By | 445 Comments

New at SWELL: Novella Royale

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New at SWELL: Novella Royale.
Named after the founder/designer, Mary Myers’ daughter, Novella Royale encompasses youth, raw inspiration, and a bohemian spirit. With heavy classic rock influences, it’s no surprise that the line is embraced by celebs, fashion bloggers, and free spirits alike. Aside from it’s obvious eclectic style, each piece is over-the-top comfortable and seriously figure-flattering. Pair the Janis Bells with a pair of heeled shoes/boots and you’ll see what we mean.
Why did the SWELL buyers fall in love with the line? Has style, will travel. Each piece seems to be designed to go anywhere and everywhere…in stand-out style of course.
Ready to see the collection? Shop New from Novella Royale
Read on to view the video lookbook… (more…)

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September 18th, 2013 | By | 25 Comments

New at SWELL: Baked x Stone Fox Swim

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Get Baked – the new apparel and swim collection from Stone Fox Swim!
New at SWELL, one of our FAVORITE new swim lines, Stone Fox Swim, has just launched their first ever clothing line: Baked x Stone Fox Swim. The line was created to take the SFS girl from the beach to the street, without losing an ounce of the brand’s surf, love and rock & roll vibe. Read on for more about the line + WIN IT! (more…)

July 2nd, 2013 | By | 47 Comments

Brand Spotlight: Lovers + Friends

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Currently loving: Lovers + Friends.
New to SWELL, Lovers + Friends is made for the fun-seeker, the adventurous, and for the girl who knows what she wants, and isn’t afraid to wear it. For the girl with the work hard-play harder mindset. Its strong aesthetic is made up of equal parts aloha, edge, pretty, playful, wild and whimsy. In short, it’s a collection for the open & style-minded. Born in LA, the collection walks the line between bohemian and polished, transitioning from Santa Monica to the downtown scene seamlessly.
Check out our buyer’s picks from the Summer ’13 Collection: Lovers + Friends

Read on for who’s wearing it, notes from L+F Designer, plus learn how you can score a L+F tank…. (more…)

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