Posts Tagged ‘meet your maker’

November 18th, 2014 | By | No Comments

Meet Your Maker | Yea.Nice’s JJ Thomas Olympic Medalist & Yea.Nice Co-Founder Takes Us Behind the Beanie

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In our ongoing series spotlighting the faces behind core companies who practice what they preach, we caught up with JJ Thomas of YEA.NICE. He Co-founded it in 2010 after an accomplished snowboard career that included an Olympic bronze medal in the 2002 snowboard halfpipe, an X-Games gold medalist, and 2010 Dew Tour Champion. He took his battle-tested beanie knowledge to build a brand, and it we’re stoked he shared it with SWELL.

What was the inspiration for focusing solely on building a beanie brand?

JJ:Beanies speak to Josh’s (co-founder) and I’s roots after bearing some of the harshest winter conditions so we understand quality from a functional standpoint as well. We engineered a new in-store beanie display to give our customers a unique experience when selecting trying on our beanies at retail, we also created Beanies4Life, a one for one program that helps the homeless community through our beanies, so everything we’re accomplishing comes back to beanies which is why we made that choice to be a beanie focused brand. (more…)

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October 29th, 2014 | By | No Comments

Meet Your Maker | Captain Fin Mitch Abshere: The Man Behind the Surf Industry's Breakout Brand of the Year

SWELL sits down with Captain Fin Founder / Creative Director / All-Around Interesting Human, Mitch Abshere in their new Oceanside HQ. Enjoy an exclusive look into the origins of the company and a behind the scenes look at the Captain Fin crew.  (more…)

October 7th, 2014 | By | 2 Comments

Meet Your Maker | Volcom Denim Tour the Volcom Flagship HQ with Denim Designer JJ Gonzales

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From working summers in the warehouse as a teenager, to becoming the senior denim designer at Volcom, Jeffery James “JJ” Gonzales personifies Volcom’s brand mantra True to This.  (more…)

August 19th, 2014 | By | 1 Comment

How It’s Made… In The Shade Brother-Sister Design Duo Collab on Tropical Billabong Graphic Art

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SWELL took a quick trip to the Billabong Merchandise & Design dept to meet the Brother-Sister team behind this radical new of tropical tee in the August  SWELL Catalog

SWELL: Ryan, what’s your role in the Billabong M&D team?

RM: I’m a Senior In-House Artist for Billabong USA. Among various creative duties, I primarily design graphics and artwork for the Men’s tee shirt line, working everyday with type, illustration and graphic design. It’s always pumping and each day is a new adventure in a fast paced creative atmosphere–I love it! (more…)