LEAF is a hand crafted company spawned by a buncha hard charging hooligans with a knack for art, surf and music. These local legends from South Laguna Beach have been releasing incredible indie action-sports productions for over a decade.
SWELL was stoked they came aboard to share their artsy apparel on the site, and we recently took part in an impromptu LEAF costume/surf contest to celebrate. We grabbed some tall cans and tambourines and caught up with chief LEAF lensman Isaac Zoller.
Sunday Aug 4, 2012. 9th Street Beach
Waves: Chest High Shorebreak. Beer: Warm Bud. Wear: Leaf Shirt & Sombrero
Issac plops down in the sand after just buckling a soft-top
SWELL: Who are all these humans behind LEAF?
LEAF: There are many humans behind LEAF, but the most important people are the extraordinary musicians, artists and athletes we try to capture through our photography and film. LEAF routinely collaborates and tours with close friends from the bands The Growlers, Ty Segall, and Le Blorr.
SWELL: What does the name LEAF stand for?
LEAF: We stole the idea from a tree. It’s actually just a word we chose because we liked the shape.
SWELL: If you could give any advice to LEAF purchasers, what would it be?
LEAF: We really aren’t the people you want to ask for advice but Abraham Lincoln once said “You can’t stop the waves, but you can learn to surf”
SWELL: Describe a typical Sunday afternoon for the LEAF family?
LEAF: Nursing hangovers and working on new designs. Sunday is the new Monday … : )
SWELL: How are the LEAF products made?
LEAF: All LEAF garments are hand made with tender love and care just up the street in the garage of the LEAF HQ Cabin
SWELL: What other places on earth does the LEAF company exist?
LEAF: LEAF lives in Mexico, Japan and the US of A, but now LEAF is available worldwide thanks to Swelly Bob Thorton.
SWELL: Always stoked to support core fellas like yourselves. What’s next for LEAF?
LEAF: The release of our new line, a surf trip to Mexico and a few live music documentations, along with the usual art shows and LEAF parties.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.