Swell.com Blog. Surf, style and shop talk from the crew at the largest online surf shop.
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After riding for O’Neill since age 6, the 20 yr old Hawaiian now rides with a Hurley logo on his boards. The details of his new contract remain to be seen, but industry predictions valued his annual market value at 4 million dollars. He showed deep gratitude for O’Neill’s support, and credits his mom aka “Mom-John” for managing the negotiations that attracted bids from every heavy hitter in action sports.
Hurley and John John have wasted no time developing his signature performance wear, which we expect to match his unsurpassed innovation in the water. Enjoy his welcome edit that follows John’s prodigal ascent to the pinnacle of the surfing world, and pushes the limits just like his new hi-performance Hurley gear.
As part of the Nike/Hurley family, his skyrocketing popularity will put the pressure on him to bring the world title back to Hawaii like Andy Irons. The fans are already psyching on social media, and campaigning for a dominant sophomore season on the world tour.
Follow John John on Instagram to keep up with the future world champ.
Every May SURFER Magazine ranks the top 100 young surfers in the world in an additional book with the normal mag. It breaks down every facet and flaw of top talents like John John Florence, Gabriel Medina, young Jack Robinson, Carrissa Moore, and tons more future household names. Enjoy the first ever video version if this special feature. And don’t be selfish, share the free flick with your friends
1. “Blood on the Deck” by Thee Oh Sees
2. “Cloud Nine” by Blackfeet Braves
3. “Slave Exchange” by Lil Daggers
4. “Trippin’ Like I Do” by Blackfeet Braves
5. “DTV” by Natural Child
6. “The Dream” by Thee Oh Sees
7. “Run Me Over” by The Babies
8. “Long Live Dry Feet” by Dry Feet
9. “Aphrodite” by Phèdre
10. “Oh” by Fidlar
11. “Body Cold” by White Fence