Posts Tagged ‘john john florence’

December 3rd, 2012 | By | 1,329 Comments

Done. A Film by John John Florence

John John Florence might be the most exciting surfer in the world today. Amidst his hallmark 2012 competitive season, the 20 year old jetted to Tahiti and Mexico and Indo and other mysto spots, he was on a mission for perfect waves.

The film is out on iTunes fairly soon, but if you happen to be on the North Shore of Oahu this Wednesday come by the Banzai skatepark at 6:30 PM for the premier and hang out with John John himself.

Early in the year he purchased his own Scarlet RED camera and decided to take his friend Blake Kueny along for the ride to document his surfing and travels. As the trips progressed so did John John’s surfing and the clips he was nailing. So he decided to make a short film titled Done.

The 23-minute profile film includes a cast of John’s best friends including: Nathan and Ivan Florence, Kiron Jabour, Matt Meola and Albee Layer. Some of the most progressive surfers in the world just happen to be John John’s friends and family, and these trend-setting, limit-pushing, death-defying surfers ride for the top brands on SWELL like Vans, Sanuk, O’Neill and Dakine. Start shredding all their signature products available at SWELL.

Just as John’s year started out with a bang (winning the Volcom Pipe Pro) it looks like it will end with an exclamation point with his first self-produced film, and his campaign to defend his Vans Triple Crown of  Surfing Title. Watch the Sunset slab-fest set to run the finals tuesday 12/4 here.

 

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September 4th, 2012 | By | 1,257 Comments

Kustom Airstrike -You Pick Surfing’s Best Aerialist

What better catalyst to spark the future of progressive aerial surfing than 5 of the world’s best, competing for $50K on a Mentawais boat trip? This year’s “winner takes all” event included John John Florence, Albee Layer, Matt Meola, Ryan Callinan, and Chippa Wilson. Freesurfing Innersection winners vs World Title Contender, Ausrtalia vs Hawaii… the boys definitely surfed like they had something to prove.

Watch the fourth and most freakish episode as the boys go for broke, boosting man-sized airs over super shallow razor-reefs. Absent in this episode four was Matt Meola, who head-butted some coral in the third segment of the aerial arms race.

See the other webisodes and vote for your favorite here. Voting ends September 20th, share your favorite in the comments below.

Their insane surfing style in the water is complemented by their new wave of looks on land. From scoop neck tees, to cut-offs and cat-eyes, here’s a list of their sponsors whose styles and gear is available at SWELL.

John John Florence -O’Neill, Vans, Dakine, Future Fins
Ryan Callinan -Billabong, Electric, Nixon
Albee Layer -ERGO Clothing, Xcel, Sanuk
Chippa Wilson -Analog, Nixon, FCS, Kustom
Matt Meola- Dakine, Sanuk, O’Neill, Ocean Minded

 

May 16th, 2012 | By | 7,251 Comments

Battle of the Boardshorts: Rio Pro Brasil 2012

When the world tour came to the home of  “The Brazilian Airforce”, many expected the local young punters to air-reverse their way to a brazo-heavy final, but it was all Aussies and a Hawaiian into the Semis at the 2012 Billabong Rio Pro.  The precise tube riding and fine tuned gear of  these top ten ranked surfers continued to show why they are perennial title threats .

 Adrian “Ace” Buchan (World #8) came out firing in round one, taking out event favorite Gabriel Medina and progressive rookie Yadin Nicol. Ace relies on Hurley’s Phantom stretch technology for maximum stretch and lightweight performance when he unleashes  his combinations of  signature power hacks. This 60s Block Party style combines a rigid waistband with the 4-way stretch material that has made this patented Hurley technology the surf industry’s best boardshort for 4 years. Unfortunately Adrian fell to an in-form Jeremy Flores, but we look forward to his front-hand attack at Tavarua during next month’s Volcom Fiji Pro.  Get Ace’s style – Hurley.

ace buchan

Owen Wright (World #10)  was another Australian who smoked a local hero Raoni Montieri, and out-gunned past Brazil winner Taylor Knox.  Owen owes it to Rip Curl’s Mirage Flex technology for sticking those tricky vertical re-entries and stomping airs. For such a big guy, it’s important that Owen’s shorts offer minimal  resistance and weight in such a tricky beachbreak. Owen went down to quarter finalist Tiago Pires in a wonky, stormy and low scoring 3rd round affair.  Get this Rip Curl technology

owen wright

John John Florence (World #5) stole the show with buzzer beater barrels against Julian Wilson, and two no-grab 360 airs to win the final over current world #1 Joel Parkinson. John’s hot streak continues in his signature Epic Stretch trunks that contain elastane stretch fabric for his freakish abilities above and beneath the lip.  He has been wearing this lucky style ever since his historic run to become the youngest Triple Crown Champion in 2011. He’s another goofy-footer that is poised to place high in the upcoming Volcom Fiji Pro.  Get John John’s signature style here

john-john-florence

Parko  (World #1) surpassed the sidelined Slater in the rankings with his second place result.  Joel made it through four extremely close heats decided by only fractions of a point (0.4, 0.7, 1.3, 0.83) In a game of inches, Parko trusted the super-stretch panels of the Flux boarsdshort, and the good karma of this recycler series style. Get the Flux here

Watch the heat reviews here

Photos courtesy of the ASP

April 25th, 2012 | By | 2,361 Comments

Surfing Magazine: Surf and Swimsuit Preview -June 2012 Issue

With today’s 24-hour action sports news cycle, note worthy swells and sessions literally come and go with the tide. That’s why we love the video trailers for Surfing’s monthly issues. These behind the scenes looks at the upcoming issue gets us re-psyched on Dorian’s recent Mavericks monsters, a potential Kolohe vs. John John rivalry and the highly anticipated sophomore campaign of Julian Wilson.

As an annual bonus, the June issue includes the Swimsuit edition, featuring the hottest models and swimsuits seen at SWELL. Enjoy your sneak peak into the making of Surfing’s latest patch of eye candy.

Pipe’s prodigal son, John John Florence has dominated covers and contest for the past 16 months. Thankfully SWELL is stocked with the tools behind his trick to landing yet another cover. Get his boardshorts, deckpad and fins at SWELL, and surprise yourself with little gear changes that make big differences is your surfing.

Our friends at Surfing Magazine had no complaints about shooting the 2012 Swimsuit edition on the North Shore of Oahu this winter. Sydney and Natazha put on a clinic for strutting the beach like a goddess in the hottest bikinis on the market. This year’s cover shot featured the Tyler Rose OHWAHANIGHT cut, and other flattering looks from Mikoh and Bubululu available at SWELL

surfing swimsuit edition

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