Posts Tagged ‘frye’

October 30th, 2013 | By | 337 Comments

How It’s Made: Frye


Killer boots, man. Ever wonder how they got that way? If we’re talking Frye Boots, the answer is hours, upon hours of precise cutting, hand-stitching, weathering, dying…maybe even a run-in with a blow torch. A total of 190 steps goes into each pair. It turns out, they don’t just roll out of bed looking the way they do. To keep them looking their best, check out Frye’s leather care guide. After all of that prep work, it’s little wonder that these beautiful booties come backed with a warranty. Yes, a warranty, on boots. They’re good. Almost too good.
Watch It: Check out the video for a behind the scenes look at how your boots are made.
Win It: We’re giving away a pair of Frye Boots! Enter HERE, today only.(Ends midnight, 10/30)
Wear It: Check out SWELL’s curated selection of classics and fresh cuts from Frye: Shop Frye Boots
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October 21st, 2013 | By | 400 Comments

Leather Care Guide from Frye

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Killer boots, man. Now learn how to keep them that way.
So you finally invested in a quality pair of boots that you could walk 500 miles in, right? Almost. To keep your leather boots looking solid for that 500 miles more, follow these instructions from Frye. Believe us, with over a century of experience with making high quality boots and shoes, these people know their stuff when it comes to making leather last…. (more…)

September 8th, 2013 | By | 1,097 Comments

SeaMade: The Budget Surf Trip / Baja Edition A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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SeaMade: ¡Viaje a Baja Norte!

Baja Norte (the northern region of Baja, Mexico for all you gringos) is considered the wild west of Mexico. Countless point breaks, reef breaks, and shore breaks are sure to give you enough paddle time to be arm breakers. Add a ten-story blinking Jesus, donkeys painted like zebras, cha-cha dance offs, vineyards, tacos, tequila, and cantinas and you are sure to get a taste of the real wild west. From my house in Cardiff, I can get to my favorite surf spots and taco stands in less than two hours. It’s hard to believe I’m in such a different element just two hours from home. Read on for tips on Baja travel, surf, eats and more on a budget…

*Pictured above:  Frye Combat Boots / SUPERbrand surfboard (more…)