Posts Tagged ‘dresses’

July 26th, 2011 | By | 4,346 Comments

Trend Alert: Live and Let Dye

tie-dye
Dye, dye, dye my darling….
We’re taking tie dye back from the Dead Heads and drum circles, and classing up with maxi dress silhouettes, silk chiffon, clean lines, and bold statement jewelry. The usual suspects are along for the ride too: fringe bags, moccasins and feather trims. But no, patchouli is not invited to the party.

Pictured above:
Gypsy 05 Lil Tie Dye Maxi Dress
Gypsy 05 Fiona Maxi Dress
Swell Triple Threat Earrings
Alkemie Hawk Cuff

Shop tie-dye dresses at SWELL

To dye for? Are you rocking the tie dye this summer?

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June 24th, 2011 | By | 1,805 Comments

Behind the Scenes Pics from the SWELL Fall Catalog Shoot

We just wrapped up shooting our Fall catalog at Casper’s Park in San Juan Capistrano. The images are beautifully shot with an ethereal feel that captures the essence of Fall. This has to be the best I’ve ever
seen the Fall product look. Some of the trends we are highlighting for Fall: light weight poncho sweaters, gauzy flowing dresses, and flared distressed denim.
Even though we haven’t quite reached Summer in Southern California yet (thanks to the June gloom), I am ready to
trade in my cropped tanks and denim shorts for a kimono style cardigan and a pair of Frye boots.

I’ve snuck some candid picture I took at the shoot of our team styling the models (and some Fall product sneak peeks!). You’re the first to see it!
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hannah-150x150About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

June 9th, 2011 | By | 2,549 Comments

Top Trend: Sheer Chiffon

Swell June Girls Catalog Cover
Swell’s girls buyer, Hannah, talks about one of this season’s top trends: Sheer tops and chiffon dresses…
I love sheer dresses and tops for Summer. During our styling sessions, Michelle (our stylist) and I couldn’t get enough of draping delicate chiffons and crochet lace dresses over bikinis. Flip through the Swell Late Summer Catalog- you can’t miss the trend!
Why chiffon is at the top of your summer trends list: a subtle hint of sheer sexiness, mixed with a loose, flowy, bohemian vibe, makes the chiffon tunic the perfect beach cover up. Lucky for you (okay, and us again), we’ve stocked up on tons of styles in unique prints and tunics colors.
Our top sheer picks? (1) The Indah Kamani Dress, (2) the MinkPink Devonshire Lace Kaftan Dress, and (3) the
Swell Pansy Top.
I can’t wait to wear mine to the beach this weekend.

- Hannah
hannah
About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

May 24th, 2011 | By | 3,427 Comments

New at SWELL…SWELL!

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See something new at SWELL? Yes, it’s SWELL. New for summer, the goal of the SWELL line was to create pieces that look just as perfect worn over a bikini as they do around town. What came out of that concept was a collection of dresses, tunics and tops that you could easily throw over your suit after a day at the beach. Maxi dresses, cropped tanks, peasant tunics, and maxi skirts are all stylish alternatives to the traditional tomboy board shorts.
I would love to hear your feedback. What do you think of the new SWELL summer line, and what is your favorite piece?

See the line HERE

hannah
About the author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.