Posts Tagged ‘coachella style’

June 12th, 2012 | By | 49 Comments

Tavik Interview: Behind the Line -Summer 2012

We caught up with Swifty, Tavik’s lead sales rep to get the low-down on their Summer line of men’s apparel. Swifty holds it down at various Newport Beach watering holes, beachbreaks, and concerts… so we knew he’d clue us in on TAVIK’s summer haps.

How would you describe the roots and heritage behind the booming TAVIK brand?
TAVIK is a celebration of modern beach culture. We founded TAVIK in 2004 to create a brand that was reflective of our authentic Southern California lifestyle. Traditional beachwear wasn’t advancing with the modern take on beach culture or music festivals. Since then we’ve been drawing on this inspiration to create premium apparel and accessory collections.

We’ve heard of your exploits at Coachella, how does music influence your styles?
The TAVIK brand is inspired by music and the modern beach culture. Like sub-genres at a music-festival styles are mixed and matched, with a carelessly-free attitude. You can make a statement with our pop-colors and blocking, or easily find pieces that you can wear throughout the day and night.

So TAVIK apparel aims to deliver function and fashion for an epic weekend festival?
Exactly, Our collections are designed to let you re-mix and re-play as you see fit. Summer 2012 offers a variety of pieces inspired by modern geometric design, festival culture, and even a little dose of humor.

How would you sum up the assortment in the Men’s Summer 2012 line? We’re stoked to see the return of “The Shooter” too.
For these collections we’ve designed pieces that can be worn any way you want. Our boardshort line is particularly diverse, as we offer an array of fits, from retro styles in the “Viva” and “Lifesaver” to performance stretch trunks such as the “Birsdnest.” These include quick drying fabrics, and combine the ease of a boardshort, but offer accommodating pockets and gadgetry found in a walk short.

Our classic collaboration continue with legend John Wayne, that’s right “The Duke” himself, and result in the iconic “Shooter” boardshort (banner, left). We also have a “Non-Stop Party” series of hybrids that are designed to be practical while letting you get loose. Be careful to not get carried away as there’s no guarantee that if you get pushed in the pool your phone will stay dry!

We also hear you have a special hook-up for guys gearing up at SWELL?
Yup, for a limited time, any Tavik purchase of $50 or more lands you a free trucker hat. Be sun-conscious while making sure you have the perfect summer tan! Score your’s here

Thanks Swift, we’ll keep an eye out for ya on the penninsula
For sure, and keep an eye out for the Fall 2012 collection for unique ways to keep the summer fun going year-round.

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