Posts Tagged ‘boardshorts’

March 23rd, 2012 | By | 3,162 Comments

Roark Revival -Behind the Brand

What is Roark? A brand inspired by bar-fights and seashells. If you’ve ever visited Hussongs in Ensenada Mexico, you’d understand. The guys who created this brand are well-respected hombres in the surf industry, and they’ve brought a fresh mix of Truth, Loyalty and Roots back to the game.

Check out a behind-the-scenes look at Roark’s rootsy operation out of Laguna Beach, Ca.

Unlike other tired tee-shirt companies who slap on a surf doodle and expect respect, Roark designs are inspired by the artifacts gathered during legit surf journeys, concerts, and legendary dude-cruises.

Volume 2 of the Roark wanderlust took us south of the border where the spring collection found inspiration from theives, muses, hippies and hallucinations. Check out the line and stay tuned for more meandering tales from Roark.

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March 9th, 2012 | By | 2,565 Comments

Battle of the Boardshorts: Quik Pro Gear Review

When you hear touring surfers say “I’ve been focusing on my equipment a lot lately” they’re not just talking about working with shapers. With today’s seven figure prize purses, surfers spend the off-season in Olympic style training facilities, boosting into foam pits, and testing new competitive sportswear technology like they were Apolo Ohno.

The first stop on the World Championship meant the unveiling of the world’s best surfers’ new signature designs they rely on for the marathon 9-month dream tour. The challenging conditions at the Quiksilver Pro Snapper Rocks required competitors to generate their own speed, rather than the wave propelling them through sections. Judges awarded the highest scores for aerial maneuvers, a trick that would be impossible with the constricting old nylon trunks of yesteryear.

Here’s a few of our favorite world title contenders, and the trunks they depended on for max agility and performance.

Slater’s Cyhper Nomad trunks feature a diamond dobby fabric that reduces contact with skin, therefore minimizing the dreaded “balloning” or trapped water that acts like a parachute. Kelly landed an equal 5th, which we hope retains his interest to pursue #12.

Jordy’s semi-final finish came via powerful railwork and 100m long combos. He had to muscle his big frame extra hard in the soft conditions, but managed to whip his tail around and take out contest favorite Joel Parkinson. His O’Neill Neurosis features 4-way epic stretch technology helped him blow up, and start his 2012 world title campaign.

Daynolds’ tour aspiration are less predictable than Slater’s, but we always know he’ll put on a show. In just two heats, he stomped 3 of the best 5 maneuvers of the contest. His freakishly agile and aptly named Cypher Revolt boardshorts features a poly-spandex fabric blend.



Parko’s
Platinum-X Flux trunks by Billabong have ergonomic panels and water-repellant epic stretch fabric. His attention to those features have kept him a title threat into his 12th year on tour.

Taj’s intense dedication to training and equipment paid off with a victory at the 2012 Quiksilver Pro. His ocean friendly trunks made from recycled plastic bottles fall just above the knee. His Komplete shorts use zero gravity quad stretch, so they can have a less baggy fit without restricting motion. CONGRATS TAJ!!!

February 10th, 2012 | By | 752 Comments

Surf Industry Image Awards -Billabong, RVCA & Ripcurl Win

Last night’s awards ceremony at the The Grove theater in Anaheim celebrated surfing’s best products, and the campaigns used to sell them. The Surf Industry Manufacturers Association (SIMA) holds this annual event where the surfing’s top players like Volcom CEO Richard Woolcott, RVCA’s Pat Tenore, Bob Hurley, and 750 others get together and measure their successes one beer at a time.

Here are the big winners in the Men’s Categories.

Environmental Product Of the Year WINNER: Recycled Boardshort Series by Billabong

This year Billabong took home a special trophy for their Recycler Series Boardshort. Single use plastics obviously threaten surfing’s playground, so its no surprise that Billabong wins the eco-award year after year. Billabong boasts that this boardshort has saved 40 million plastic bottles from ending up in a landfill.

But don’t worry, these boardshort don’t feel like your wearing a plastic bottle. Just watch Taj destroy these waves while he saves the environment here.

Wetsuit of the Year WINNER: FLASHBOMB by Rip Curl

Rip Curl dethroned the 3-time winning Xcel Drylock suit with their Flash-bomb technology. Rip Curl claim the Flash-Bomb is the world’s lightest, warmest, most flexible and fastest drying wetsuit on the market. So it’s no surprise we cant keep these on the shelves at SWELL.

Men’s Apparel Brand of the Year WINNER: RVCA

RVCA pulled a 3-peat, claiming the best Men’s Apparel brand for the third straight year. Their ongoing Artist Network program, RVCA sport line, and “Don’t Call it Cool” summer exhibition in Paris proved once again who is the most forward thinking company in the industry.

Check out RVCA contemporary designs at SWELL

For a complete wrap of the 2012 SIMA awards, visit SHOP-EAT-SURF.COM

 

January 3rd, 2012 | By | 4,040 Comments

New at SWELL: the Billabong + Andy Davis Collection An eco-conscious clothing collabration from Andy Davis and Billabong

Andy Davis Intro Animation from Billabong USA on Vimeo.

Southern California artist, surfer and creative mind behind the label “Ando & Friends,” Andy Davis, has teamed up with Billabong to create a clothing collection, certified to help treat severe cases of Shaka Dysfunction and Summer Separation Anxiety. Most-certainly a product of Andy’s lifestyle, whimsical daydreams and countless acai bowls, the collection highlights fun, sunshine and radness- in organic + recycled form. The collection includes some retro-inspired volley shorts, beer gardens and 70′s surf sketches. The fan favorite so far? A supa fly pair of pelican boardies.

Check out the collection: Andy Davis + Billabong Clothing

For more inspiration, photos, sketches and animated shorts, check out the Andy Davis and Billabong Tumblr.