Posts Tagged ‘boardshorts’

August 14th, 2012 | By | 3,815 Comments

James Franco Wears Katin

A-list Hollywood celeb James Franco has amazing style, which is why we weren’t surprised when we spotted him rocking Kanvas by Katin. The guy already has a major cult following after starring in Spiderman, hosting SNL twice, and stoner favorite Pineapple Express, and now his core-score is through the roof by repping over 60 years of surfing street-cred with Katin.



5 Funny Franco Facts

1. Despite his pot peddling role in Pinapple Express, Franco claims he does NOT smoke reefer

2. Franco is a PhD student in English at Yale University

3. As a juvenile Franco was arrested for underage drinking, graffiti, and involvement in a theft ring

4. Franco interned at Lockheed Martin aerospace corporation

5. James dropped out of UCLA and worked nights at a McDonald’s

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June 29th, 2012 | By | 2,969 Comments

Paul Fisher -Surf and Style

Free surfer, DJ, Blogger, Commentator, and Surf personality Paul Fisher is Reef‘s global ambassador for punking everyone in the industry. Leading the new guard of surf-hard, party-hard style icons, Fisher freakishly rips and rages for all to witness on his notorious blog

Reef embraced the age of surf blogging mad-men, and their summer apparel line reflects that wild style with oversized-graphic party tees, and shorts that you can take straight from the beach to the bar.

We caught up with the Fish to check on his summer exploits, and his humor didn’t disappoint.

SWELL: Hey Fish. We heard you passed through our local breaks in Laguna Beach. How did that treat ya?
Paul Fisher: It was hilarious, the joint is milf central! Everywhere i looked there was a milf on every corner. The reef crew was there too so we had a little night out on the town down there and it was a loose little time…

SWELL: The new Follow the Fish tee is pretty crackin. You reckon the boys can get some tail by riding your coat-tails?
Paul Fisher: HAHaha its a deadly little tee. Wearing that thing and you have a 100 percent strike of getting slapped by a chick hahah or sealing the deal…

SWELL: What other clothes and travel essentials do you take on those heavy travel benders?
Paul Fisher: A couple g strings and some floss

SWELL: Will the Bareback DJs be spinning again at the US open? And what advice would you give party goers looking for a good time in HB?
Paul Fisher: Yes we will be DJing this year for sure.  There so many good parties going on around that week, its incredible.  My advice is don’t leave the Huntington strip or you might miss out…the women are insane on the strip… yew..

If that didn’t paint a clear enough picture of what a wildman the Fish is, look for “Bareback DJs” somewhere this summer…you might even witness his rumored affair with Lindsay Lohan.

Here’s a highlight reel of The Fish reaking havok on last year’s US Open of Surfing.
Viewer discretion advised

Get geared up like the fish this summer with his signature looks from Reef

June 12th, 2012 | By | 49 Comments

Tavik Interview: Behind the Line -Summer 2012

We caught up with Swifty, Tavik’s lead sales rep to get the low-down on their Summer line of men’s apparel. Swifty holds it down at various Newport Beach watering holes, beachbreaks, and concerts… so we knew he’d clue us in on TAVIK’s summer haps.

How would you describe the roots and heritage behind the booming TAVIK brand?
TAVIK is a celebration of modern beach culture. We founded TAVIK in 2004 to create a brand that was reflective of our authentic Southern California lifestyle. Traditional beachwear wasn’t advancing with the modern take on beach culture or music festivals. Since then we’ve been drawing on this inspiration to create premium apparel and accessory collections.

We’ve heard of your exploits at Coachella, how does music influence your styles?
The TAVIK brand is inspired by music and the modern beach culture. Like sub-genres at a music-festival styles are mixed and matched, with a carelessly-free attitude. You can make a statement with our pop-colors and blocking, or easily find pieces that you can wear throughout the day and night.

So TAVIK apparel aims to deliver function and fashion for an epic weekend festival?
Exactly, Our collections are designed to let you re-mix and re-play as you see fit. Summer 2012 offers a variety of pieces inspired by modern geometric design, festival culture, and even a little dose of humor.

How would you sum up the assortment in the Men’s Summer 2012 line? We’re stoked to see the return of “The Shooter” too.
For these collections we’ve designed pieces that can be worn any way you want. Our boardshort line is particularly diverse, as we offer an array of fits, from retro styles in the “Viva” and “Lifesaver” to performance stretch trunks such as the “Birsdnest.” These include quick drying fabrics, and combine the ease of a boardshort, but offer accommodating pockets and gadgetry found in a walk short.

Our classic collaboration continue with legend John Wayne, that’s right “The Duke” himself, and result in the iconic “Shooter” boardshort (banner, left). We also have a “Non-Stop Party” series of hybrids that are designed to be practical while letting you get loose. Be careful to not get carried away as there’s no guarantee that if you get pushed in the pool your phone will stay dry!

We also hear you have a special hook-up for guys gearing up at SWELL?
Yup, for a limited time, any Tavik purchase of $50 or more lands you a free trucker hat. Be sun-conscious while making sure you have the perfect summer tan! Score your’s here

Thanks Swift, we’ll keep an eye out for ya on the penninsula
For sure, and keep an eye out for the Fall 2012 collection for unique ways to keep the summer fun going year-round.

June 8th, 2012 | By | 3,161 Comments

Surfing Monkey Boardshorts -By Matix

The Anti-Marijuana PSA from 1999 was soo classic that it might have had the opposite effect on would-be stoners. Matix immortalized this icon of irie-ness into supreme suede boardies and a cush trucker hat. If you’re ever sitting in the international border line in Tijuana, grab yourself a Surfing Monkey coin bank to stash your pesos.

This aint no schwag swag, grab your Matix gear here