August 28th, 2015
Posts Tagged ‘Billabong’
When you hear touring surfers say “I’ve been focusing on my equipment a lot lately” they’re not just talking about working with shapers. With today’s seven figure prize purses, surfers spend the off-season in Olympic style training facilities, boosting into foam pits, and testing new competitive sportswear technology like they were Apolo Ohno.
The first stop on the World Championship meant the unveiling of the world’s best surfers’ new signature designs they rely on for the marathon 9-month dream tour. The challenging conditions at the Quiksilver Pro Snapper Rocks required competitors to generate their own speed, rather than the wave propelling them through sections. Judges awarded the highest scores for aerial maneuvers, a trick that would be impossible with the constricting old nylon trunks of yesteryear.
Here’s a few of our favorite world title contenders, and the trunks they depended on for max agility and performance.
Slater’s Cyhper Nomad trunks feature a diamond dobby fabric that reduces contact with skin, therefore minimizing the dreaded “balloning” or trapped water that acts like a parachute. Kelly landed an equal 5th, which we hope retains his interest to pursue #12.
Jordy’s semi-final finish came via powerful railwork and 100m long combos. He had to muscle his big frame extra hard in the soft conditions, but managed to whip his tail around and take out contest favorite Joel Parkinson. His O’Neill Neurosis features 4-way epic stretch technology helped him blow up, and start his 2012 world title campaign.
Daynolds’ tour aspiration are less predictable than Slater’s, but we always know he’ll put on a show. In just two heats, he stomped 3 of the best 5 maneuvers of the contest. His freakishly agile and aptly named Cypher Revolt boardshorts features a poly-spandex fabric blend.
Parko’s Platinum-X Flux trunks by Billabong have ergonomic panels and water-repellant epic stretch fabric. His attention to those features have kept him a title threat into his 12th year on tour.
Taj’s intense dedication to training and equipment paid off with a victory at the 2012 Quiksilver Pro. His ocean friendly trunks made from recycled plastic bottles fall just above the knee. His Komplete shorts use zero gravity quad stretch, so they can have a less baggy fit without restricting motion. CONGRATS TAJ!!!
Last night’s awards ceremony at the The Grove theater in Anaheim celebrated surfing’s best products, and the campaigns used to sell them. The Surf Industry Manufacturers Association (SIMA) holds this annual event where the surfing’s top players like Volcom CEO Richard Woolcott, RVCA’s Pat Tenore, Bob Hurley, and 750 others get together and measure their successes one beer at a time.
Here are the big winners in the Men’s Categories.
Environmental Product Of the Year WINNER: Recycled Boardshort Series by Billabong
This year Billabong took home a special trophy for their Recycler Series Boardshort. Single use plastics obviously threaten surfing’s playground, so its no surprise that Billabong wins the eco-award year after year. Billabong boasts that this boardshort has saved 40 million plastic bottles from ending up in a landfill.
But don’t worry, these boardshort don’t feel like your wearing a plastic bottle. Just watch Taj destroy these waves while he saves the environment here.
Wetsuit of the Year WINNER: FLASHBOMB by Rip Curl
Rip Curl dethroned the 3-time winning Xcel Drylock suit with their Flash-bomb technology. Rip Curl claim the Flash-Bomb is the world’s lightest, warmest, most flexible and fastest drying wetsuit on the market. So it’s no surprise we cant keep these on the shelves at SWELL.
Men’s Apparel Brand of the Year WINNER: RVCA
RVCA pulled a 3-peat, claiming the best Men’s Apparel brand for the third straight year. Their ongoing Artist Network program, RVCA sport line, and “Don’t Call it Cool” summer exhibition in Paris proved once again who is the most forward thinking company in the industry.
Check out RVCA contemporary designs at SWELL
For a complete wrap of the 2012 SIMA awards, visit SHOP-EAT-SURF.COM
Surf Shirt, Rashguard or Thrashguard…who cares? You should, because surf companies finally bridged the gap between wearing that super-hero spandex top, and a soggy stretched-out cotton tee. The goal of the “Surf Shirt” aims to provide a top that protects watermen from UV rays and rashes, without making you look like a barn.
10 years ago companies came out with surf shirt that were stiff, non-breathable, and easily became caked in surf wax. Today’s Surf Shirts feature the same soft heathered fabric blend you love in street tees, combined with flexible, quick drying fabric. This improved functionality means you can wear surf shirts in and out of the water, without leaving a snail-trail on seat-backs after getting wet.