Posts Tagged ‘Billabong’

May 24th, 2012 | By | 5,688 Comments

SWELL’s 13th Birthday Hook-Up and History

We’re “SWELLelebrating” our birthday this week, marking 13 years of the core-est catalog and online selections of surf/coastal gear and apparel. Since 1999, the style and loyalty of our beach-minded customers keeps us carrying more than 300 of the best brands, and we couldn’t be more stoked.

So, like a typical teenager we’re dragging out the party for week and demanding that all our friends get hooked up! We are giving you money back for every year of our existence, totaling an ultra-rare 13% off site-wide discount. Then, as the week progresses some surprise brands will announce some surf swag up for grabs.

Look back at SWELL’s surf heritage of what inspired over a decade of surf and style

May 1999: SWELL established original website
Feb: 2000: Moves to location in Orange County, Ca
Sept 2000: Acquires Surfline.com
Nov 2000: First catalogs hits homes
Apr 2001: SWELL XXL (Now Billabong XXL) awards record cash prize to Mike Parson’s 64ft wave
July 2001: Wins Webby awards for “Best Sports Website” beating ESPN.com
Oct 2002: Acquires Laguna Surf & Sport surf shops
Jan 2003: Expands assortment into all core brands: Volcom, Hurley, Quik

Nov: 2007: Named top 100 hot retail websites
Feb 2008: Move into 40,000sq ft facility in San Clemente, Ca
Aug: 2006: Awards 3rd annual $5K Larry “Flame” Moore photography grant to Todd Glasser
Jan 2009: Brand selection expands to small brands, eventually breaking 300
Nov 2009: SWELL launches Surfrider Foundation Online Store
Nov 2009: SWELL joins the Billabong family of brands and retailers
June 2010: Legendary Surf Photographer, Art Brewer becomes SWELL’s on-location photographer
Sept 2010: Employee Bill Laity makes Guinness Book for “Longest Continuous Surf Session”
Nov 2010: Jeff Divine contributes his north shore portfolio to the holiday catalog

SWELL was destined to be the world’s best online surf retailer, ever since our first catalog cover featured future 2x World Champion Mick Fanning at 16 yrs old. But it was only the beginning of our catalog eye-candy bound for soo many coffee tables and dorm-room walls.

Our culture of world class surf photography started when SURFING Mag editor Larry “Flame” Moore worked with SWELL/Surfline to add premier action sport media content to the best apparel assortment in the business. Since Flame’s passing, we continued the tradition of featuring renowned photographers to contribute their surf inspired visions in every catalog. Guest lensmen include: Jeff Hornbaker, Jason Naude,Tom Blake, Jeff Divine, Art Brewer and the finalists for the Follow the Light photography grant.

swell-covers

Don’t forget to redeem your 13% off your entire order with code: 13yrs at checkout, and check the promotions page for more birthday surprises.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
May 16th, 2012 | By | 7,420 Comments

Battle of the Boardshorts: Rio Pro Brasil 2012

When the world tour came to the home of  “The Brazilian Airforce”, many expected the local young punters to air-reverse their way to a brazo-heavy final, but it was all Aussies and a Hawaiian into the Semis at the 2012 Billabong Rio Pro.  The precise tube riding and fine tuned gear of  these top ten ranked surfers continued to show why they are perennial title threats .

 Adrian “Ace” Buchan (World #8) came out firing in round one, taking out event favorite Gabriel Medina and progressive rookie Yadin Nicol. Ace relies on Hurley’s Phantom stretch technology for maximum stretch and lightweight performance when he unleashes  his combinations of  signature power hacks. This 60s Block Party style combines a rigid waistband with the 4-way stretch material that has made this patented Hurley technology the surf industry’s best boardshort for 4 years. Unfortunately Adrian fell to an in-form Jeremy Flores, but we look forward to his front-hand attack at Tavarua during next month’s Volcom Fiji Pro.  Get Ace’s style – Hurley.

ace buchan

Owen Wright (World #10)  was another Australian who smoked a local hero Raoni Montieri, and out-gunned past Brazil winner Taylor Knox.  Owen owes it to Rip Curl’s Mirage Flex technology for sticking those tricky vertical re-entries and stomping airs. For such a big guy, it’s important that Owen’s shorts offer minimal  resistance and weight in such a tricky beachbreak. Owen went down to quarter finalist Tiago Pires in a wonky, stormy and low scoring 3rd round affair.  Get this Rip Curl technology

owen wright

John John Florence (World #5) stole the show with buzzer beater barrels against Julian Wilson, and two no-grab 360 airs to win the final over current world #1 Joel Parkinson. John’s hot streak continues in his signature Epic Stretch trunks that contain elastane stretch fabric for his freakish abilities above and beneath the lip.  He has been wearing this lucky style ever since his historic run to become the youngest Triple Crown Champion in 2011. He’s another goofy-footer that is poised to place high in the upcoming Volcom Fiji Pro.  Get John John’s signature style here

john-john-florence

Parko  (World #1) surpassed the sidelined Slater in the rankings with his second place result.  Joel made it through four extremely close heats decided by only fractions of a point (0.4, 0.7, 1.3, 0.83) In a game of inches, Parko trusted the super-stretch panels of the Flux boarsdshort, and the good karma of this recycler series style. Get the Flux here

Watch the heat reviews here

Photos courtesy of the ASP

May 7th, 2012 | By | 3,610 Comments

Behind the Scenes: Spring/Summer Catalog 2012

Photographer Art Brewer and SWELL models headed to the Surf and Sand Resort in Laguna Beach for the 2012 Spring/Summer catalog. Enjoy a behind the scenes look at the beautiful ladies and line-ups that were on tap for this season’s shoot

April 20th, 2012 | By | 5,290 Comments

Surf Camp -Top Schools and Gear Check out the best surf schools, and get geared up to learn from local legends

Regardless of skill level, no grom-hood is complete without a party-wave filled surf camp. Learning your shrediquette from a legendary local instructor is a crucial step towards parent-free beach days and earning your spot in the line-up. So Listen up parents, even if you dont live by the beach, send your kids to a surf camp. They will return with the confidence and strength that no other recreation provides.

Billabong camps are famous for featuring local pros and epic surf ambassadors to teach the next generation of surfers how to do it in style. Here’s two Bong camps that have been spreading stoke to thousands of aspiring surfers.

WEST COAST

Voted as Orange County’s Best Surf Coach (OC Weekly 2011) Stephen “Slidawg” Chew guarantees to get your grommet up on some Hakama peelers. For 20 years the camp has been perched in the epicenter of Laguna’s surf community at Thalia Street where campers have their pick of Reef rights, sandy lefts and shore-break mini-tubes.

Slidawg teaches kids a double dose of style and ability in the water, and the classic vernacular only heard in Laguna Beach.

1) The camp starts at 9am with some serious instruction about ocean safety from the certified surf instructors.
2) Next the trainees learn the rules of the reef, proper paddling, duck diving and getting to your feet.
3) Softboards and suits are provided, but bringing yours is a good opportunity to get more familiar with your sled.
4) The fun doesn’t stop at the sand, they get daily grinds at a local eatery, and the kids are hooked up with a Billabong backpack filled with swag from the top names in surf. Camp ends at 2pm.
5) Sign up before June 25 and save 20%. (more…)