Posts Tagged ‘bikinis’

July 14th, 2014 | By | 5 Comments

New: SWELL Swim

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On our bikini wardrobe wishlist: a basic little black bikini, a not-so-basic LBB, and a few fun prints to mix and match. And because we wanted to bare our buns without it costing an arm and a leg, we decided to bring said dream bikini wardrobe to life.
Welcome to SWELL Swim. A collection of bikini essentials and bohemian printed pieces, edged out with some standout details.
Ready to dive in?
Shop the collection: SWELL Swimwear

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June 11th, 2014 | By | 8 Comments

New at SWELL: Issa De Mar

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We’re constantly on the search for a solid suit. One that doesn’t slip in the surf or stretch out after one season. One that mixes into our bikini wardrobe seamlessly and that follows through with the promise of “swim”-ability. Introducing THAT suit….the bikini version of the Little Black Dress from Issa de mar.
Born on the North Shore of Oahu, and raised in a tiger painted ice cream truck turned mobile marketplace, Issa de mar has finally made its way to SWELL. For designers Marissa Eveland and Melissa Jasniy, surfing, sewing and creativity is as much in their bones as there is salt in their hair. And needless to say (but we’ll say it anyways), their bikinis follow suit.

Shop Issa de mar swimwear at SWELL

Read on to learn how you can WIN a bikini from Issa de mar, today only. (more…)

May 18th, 2014 | By | 71 Comments

A Slice Of Life | Surf Leggings Guest Series by Stephanie Schechter

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Have you heard the news? Leggings, arguably one of the most comfortable items of clothing a gal can wear, have made their way into the deep blue sea! Yes, that’s right, I’m talking about the freshest trend of sliding fashion: surf leggings! The best part is that Surf Leggings aren’t JUST comfortable, but they are also cute and functional… not to mention versatile! Made of comfy, luxurious, and soft bathing suit material, these Maaji Capris can do no wrong. They are flattering and fun with a crazy cute combo of prints! Maaji has already won my heart with its exciting prints and adorable swimwear and lingerie, plus some amazing cover-ups… but these leggings… they get me. They are perfect for morning runs, yoga classes, of course surfing, and totally look cute as just a stylish statement piece that livens up any outfit for school, work, or a day of play! (more…)

May 11th, 2014 | By | 3 Comments

A Slice Of Life | Flat Day Fun Guest Series by Stephanie Schechter

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Ah, springtime in coastal Southern California. The sun is shining, the birds are singing… and the waves are FLAT. With the exception of the one or two rare days we are presented with some late Santa Ana winds and some early south swells, spring is certainly not the season for surf here in the golden state. Unfortunately, for us surf junkies, that means we have to get our exercise in other ways! Luckily, we live in a pretty rad place, so this doesn’t mean our only option for our daily workouts require a gym membership.
(Pictured: Lolli Swim) (more…)