New wave nostalgia, reinventing retro, respecting the classics and working for the weekend. These are the mores behind the Spring 2012 AMBSN clothing line, and has put them on SWELL’s best-sellers list all season long.
Watch SWELL’s first installment of “Behind the Brand” and learn about the inspiring story that founded this company.
To escape the pitfalls of certain tired styles in surfing, the AMBSN bros took their late 70s Impala for a dude-cruise up the entire Ca coast this spring. They found inspiration in salty old beach towns and timeless rolling landscapes. The results yielded an uncommon, yet much needed breath of fresh styles.
The two brothers who started the brand strive to think outside the box, source uncommon fabrics, revive rare templates and embody the complete California existence. Here’s a few favorite products going nuts in the SWELL surfshop.
Halfner Tank: Simple sea foam tonal coloring with signature AMBSN color blocking. Get it Here
Nana Surf Trunk: The 80′s ripper “thrilla gorilla” is an international icon of shred-tastic proportions. Thanks for bringin him back boys.
Uppers Tee: If you haven’t noticed, AMBSN’s signature color-blocking rocks, and a tee without a pocket is just a damn rag. Get it now!