Spring ’09 brought a new element of rich fabrics and grown-up, but still girly, designs to the surf industry. Matix pounced on this movement early with a standout line that nails the perfect balance of chic and beach. It’s not often I see a collection where I’d feel ultra confident in EVERY single piece, but Matix stole my heart with their sophisticated fabrics mixed with a playful spring palate: ice cream-colored pastels, tonal yellows reminiscent of a summer’s worth of bathing in the sun, and nautical navy on sun-bleached sailboat white. It’s a line for youthful spirits infused with a refined taste for luxury, and an appreciation for quality and subtle details. In the words of Veruca, “But daddy, I want it now!” Fall in love with Matix Girls Spring Collection at Swell. Love it?