We should start with a word of warning: Before launching this video you should be sitting down and not planning to operate any heavy equipment for a while. What you’re about to view is a behind-the-scenes look at Hurley’s Fall 2009 photo shoot with Bar Rafaeli. As the number one downloaded video on MySpace last week, the clip went viral with 84,000 views in its first day. I’m pretty sure Bar gives a brief interview or says something, but I can’t recall because each time I’ve watched it I’ve been struck stupid with her wanton ways. Is it weird for a straight girl to call another girl a sex kitten? It probably is, but that’s the best definition I have for her. Hands down the hottest model-muse ever featured by a core surf brand, Bar’s campaign is sure to go down as the most successful in action sports’ history. We just hope the competition gets going with some fierce copy-cat action. (Check out Bar’s Windchester Coat and Low Rider jeans.)


