Having been the leading online surf retailer for the past 9 years has given Swell some obvious advantages. Needless to say, our buyers have seen and heard it all. Especially when it comes to the marketing pitches from new and emerging brands. Below is our list of the 5 most commonly used branding catch phrases:
- We’re totally different because we fill the void the rest of the surf industry has ignored
- Not only is our company made up of core surfers, but we like music AND art!
- Our new graphic artist is amazing. He’s this young homeless kid who’s so talented and core, he doesn’t have a cell phone or email. In fact, we haven’t heard from him in weeks.
- Our marketing director once competed in a WQS semi-final. He knows everyone!
- Our message is all about unique self-expression and creative individualism. Did we tell you Costco just placed a huge order?
So imagine our surprise when we discovered GRN Apple Tree, an eight-year-old thriving company that not only features contemporary art and activism, but has also earned a large following without ANY branding or advertising. Their popularity has spread strictly by word-of-mouth exposure—the best kind of marketing money can’t buy. Really, you haven’t seen anything like GRN Apple Tree. Honest!
