New at Swell: Imperial Motion. Swell welcomes the new Northwestern label that encourages wearers to have their own ideas and identities, and to follow their own path. Break free of social norms and represent the brand that represents the underachiever: Imperial Motion.

Check out their fresh designs:  IMPERIAL MOTION GUYS / IMPERIAL MOTION GIRLS

Still curious like a cat, Whiskers? Dive into their online zeen HERE