Thursday, October 29th, 2009

E! Interview with Billabong Designer Mandy Robinson

We were so excited to see Billabong designer Mandy Robinson interviewed on  E! “That Morning Show” this month! We were especially giddy after  seeing this clip of Mandy dishing about this season’s favorite trends; because who knows the trends better than the designer!? Watch and learn, then let us know what you think!

Get the featured looks HERE

Monday, October 26th, 2009

Style Inspiration: Edie Sedgwick

GET “IT GIRL” EDIE SEDGWICK’S STYLE

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Actress/heiress/model/muse…Edie was considered one of the largest style icons during the 1960’s. She was unlike any other and her style didn’t hide it! As the infamous Andy Warhol’s muse, her eccentricities were always open to the public eye and captured by film. Today her style is still dominated with bold statement jewelry and clothing. Edie’s style is distinguished by basic colors paired with eye-popping jewelry. Want to re-create her quintessential mod vibe? It’s all about the leggings, bold tunic tops and flashy earrings. Get the look today at Swell.

SHOP THE LOOK HERE

Friday, October 23rd, 2009

Fresh Brand You Should Know: WeSC

WeAretheSuperlativeConspiracy.” A street fashion brand for intellectual slackers; clothing with roots in a subculture that sets its own rules and follows its own trends. What are We Activists? Like-minded, free thinkers: musicians, gorilla artists, actors, and Jason Lee’s mustache. So if you didn’t know, now you know. WeSC.

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Check out WeSC styles HERE.

Wednesday, October 21st, 2009

Top Ten Must Have Items for Fall

Don’t miss out on these top ten must have items for Fall. They’re all designed to mix and match to create an entire wardrobe of this season’s favorite looks…

1. EZEKIEL GEORGETTE DRESS
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Plaid is all the rage right now; that’s a given. But pair it with a black leather jacket you’ll give this look even more edge while staying warm!

2. RVCA REVENGE SWEATER
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With the weather getting colder everyone is looking for more fashionable ways to stay warm! Long, unbuttoned sweaters are going to be huge this fall. Pair this with a simple top and jeans!

3. VOLCOM SWEET PERFECTION BIKER JACKET
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The raw details make this biker jacket! The asymmetrical zipper gives it edge and its bold buttons make it unique.

4. RVCA DEM PANTS
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Black skinny, SKINNY pants are something every girl needs to own and these RVCA DEM PANTS are the ones to have! They’ll go with everything, I mean EVERYTHING, and you’ll chic doing it!

(more…)

Tuesday, October 20th, 2009

Fresh Brand You Should Know: SLVDR

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Born in California, influenced by the world, SLVDR represents a global community with its threads that are, ironically, far from common. SLVDR is firmly rooted in the Common Thread Project (CTP), a program that helps to donate action sports gear to deserving youth around the world and in their local community. The SLVDR “modern luxury” aesthetic is pure class; the mission pure stoke. SLVDR.

Now You Know.  Check it out on Swell.

Thursday, October 15th, 2009

As Seen In: Seventeen Magazine

AS SEEN IN: SEVENTEEN MAGAZINE

THE ELEMENT BROMPTON TANK

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Why you love it:
It’s a perfect mix of girly cuts and this season’s favorite rocker studs. Pair it with high-waisted skirts, moto jackets, liquid leggings, or your favorite flannel for a look that’s so Kurt & Courtney-esque. Check out below for the full look:

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Friday, October 2nd, 2009

Steal Her Style: Lauren Conrad’s Oversized Pocket Tee

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Amazingly chic and unique style; it’s what you get when you update your boyfriend’s oversized pocket tee with a sheer, draped cotton, and add in the pinnacle of girliness: a fitted satin skirt with ruffles. What’s so snazzy about this so-called “oversized pocket tee,” you ask? It’s the perfect balance every outfit aspires to: an ultra chic and put-together appearance, with a super easy to wear and comfortable feel. This blissful combo is accomplished with an oversized fit in sheer cotton that drapes the body, giving the illusion and weightless feel of chiffon, in a casual and updated cotton. Wear it with boots for a sassy daytime kit, or nude heels for a chic and trend-setting night out. 

Featured styles (clockwise from lower right)

RVCA Angelic Tee
Volcom Photobooth Bag
Matix Angelina Skirt
VonZipper Dharma Sunglasses 

See the most current styles of oversized pocket tees and tunics HERE!

Monday, September 28th, 2009

Top Trend: Threads That Rock

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Yet another testament to plaid’s seasonal supremacy: the heavy rock ‘n roll influence on this season’s styles. Starting with the rock-your-socks-off-factor that plaids bring to the table, rock styles are speeding up the tempo with stud-crusted spotlight pieces, exposed zippers, destroyed denim, and of course, the classic rock tee. It’s a hostile take-over of black and metal. Are you ready to rock?

Rock This Way…See the entire trend HERE

Wednesday, September 23rd, 2009

Top 10 Reasons Why We HEART Free People…

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1. We’re fairly certain they invented ruffles. 

2. Is it a dress or a shirt? Hmm, guess its BOTH!

3. Buh, bye accessories…Free People has all the accents we need.

4. On second thought…hello accessories…add whatever trinkets your heart desires to these eclectic styles. 

5. It’s luxurious fabrics almost make us want to give up petting puppies. Almost. 

6. Cuts that dare to be daring.

7. It’s a perfect balance of sweet and sassy

8. It’s the kind of socks and tights your mom wouldn’t dare put in your X-Mas stocking. And that’s a good thing.

9. What, Free People makes socks and tights now?! I can die happy. 

10. Free People is now at Swell!

Shop all Free People HERE!

About Free People:

It’s made of sugar and spice and: images of femininity, courage, and spirit. Its exclusive style evokes creativity, confidence and eccentricity. Free People’s style reaches out to every aspect of the free being, from adventurous to sweet to tough to tomboy to romantic. It’s a lifestyle of individual style and liberation: Free People.

Monday, September 21st, 2009

Style Inspiration: Amelia Earhart

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A pioneer of in aviation and avant-garde, Amelia Earhart’s style defined the beginning of the radical trend towards menswear cuts, fabrics and silhouettes. In celebration of her uniquely free style, and of the release of the Hollywood film Amelia (played by Hillary Swank), we’ve decided to highlight some of her essential pieces that are reemerging this season: leather jackets, bombers, tailored pants, leather riding boots and aviators…topped with a signature feminine scarf for the full effect. For a look that’ll fly today? Give her menswear-heavy style a modern twist by swapping tailored pants for a feminine skinny pant tucked into leather boots and trade the silk neckerchief for an updated cotton scarf. Dive-bomb into these fundamental pieces for a truly unique look that pays homage to Amelia’s progressive persona.

Featured styles:
Fox Skyer Jacket
Ugg Classic Leather Bomber Boot
VonZipper Fernstein Aviators
Roxy Droplet Scarf

Shop all Earhart-inspired pieces HERE