Fresh from the furry-lipped musician Donavon Frankenreiter, comes a collection of free-spirited, surf and ocean-inspired gear. The line is a reflection of his melodic tunes and soulful surfing style. “The collection embraces my surfing philosophy and the musical side of my life and everything that surrounds it,” says Donavon. “It’s a reflection of my life over the past 15 years. “If you like Donavon’s earthy vibrations and retro style, you’ll dig his harmonious collaboration with Billabong.

Spring’s favorite dresses are all about adding subtle sex appeal without baring it all. Sultry style comes without minis or plunging necklines that beg for wardrobe malfunctions. With ground-dusting lengths, relaxed, flowing cuts, and sassy exposed shoulders, these dresses have got your back.

Featured Looks (from left to right):
Indah Jett Dress; Hurley Electric Warrior Maxi Dress; Indah Hourglass Maxi Dress; Lost Paula Dress; Hurley Cooper YC Dress

Big events are fun, sure, but finding something to wear can be more of a challenge. New Years Eve is right around the corner and, of course, my focus is finding something to wear.  Naturally, I began my search at Swell.com and ended my search at Swell.com. I thought it would be a bit more difficult to find an occasion dress at a surf shop, but the selection of dresses and accessories was impressive. Once again I found an outfit that stayed true to my surf roots while allowing me to step out of my flip flops and jeans for a special night.

Peek-a-boo Heidi, we see through! Heidi’s sheer style isn’t hiding this season. Seen on the Project Runway host and sprouting on Spring runways, the sheer trend is beginning to bloom. Giving a subtle sex appeal, the translucent top is prefect when paired with a snug cami underneath; making sure that you don’t have to have Heidi’s curves to rock the look. Slip into the sheer tee trend with Swell’s new styles featured above!  

With plunging necklines, powerful menswear separates, and bold, dramatic style, Bianca Jagger became just as famous for her rockin’ style as her rocker husband.  A studio 54 icon, the Nicaraguan beauty had enough style to outshine husband Mick’s (Rolling Stones Mick Jagger) star status. Bianca is best known for her signature Yves saint Laurent menswear look, long flowing dresses with necklines that would make Heff blush, and statement accessories that epitomizes 70’s elegance and celebrity.  Get ready to relive some of these her 54 headline looks this Spring. Floor-sweeping, silky dresses, snake skin accessories, and some menswear lines are coming back to celebrate the decadence and classic glamour of the 70’s. Here’s a look at some of Bianca Jagger’s iconic looks and a sneak peak into Spring’s slightly modernized takes on some of her signature pieces. 

(Pictured at top) Bianca’s snake skin boots give her otherwise preppy jacket a dose of rock and roll. 
Featured Piece:
MADDEN GIRL SNAKE SKIN SULTAN SANDAL

Sheepskin boots give classic tailoring some feminine flair
Featured Piece:
UGG KNIGHTSBRIDGE SHEEP SKIN BOOT

Bianca’s menswear hat spices up some wide leg trousers and a fitted jacket
Featured Piece:
VOLCOM CLOCKWORK FEDORA

This adorable accessory has made yet another mark on Hollywood. Seen on more celebs than I can count, Katie Holmes is the latest and greatest to adorn Hurley’s Benny Beanie. Without a doubt, this beanie is the most affordable fashion favorite among those in the know.  Available in several styles and colors the Benny Beanie is moving fast—so hurry up and join the stars by picking one up for yourself here at Swell. 

A favorite of Brit and Paddington Bear, the toggle coat is making a big comeback this season. Taking inspiration from circa 1952, stuffed bears, and the Gorton’s fish stick guy, the toggle coat is a playful way to add some funk to the black coat-dotted streets this winter. We love this classic detail that adds some jazz to your basic winter coat without making it too bold to wear every day. With winter storms and hot dates on their way, you’ll be thankful you have the fun outerwear issue buckled down!

1. BILLABONG TIMELESS JACKET
2. HURLEY SASHA JACKET
3. HURLEY KATE COAT
4. BILLABONG HAZE SWEATSHIRT
5. O’NEILL URBAN LEGEND JACKET
6. FLO HUSH SWEATER

“I’m going to get my rocks off seeing girls in California skating around wearing my clothes more than I think I will seeing it in the fashion world.”  - Erin Wasson

As if you needed another reason to love Rvca, the uber action sports /art lifestyle brand recently picked up uber model Erin Wasson to develop a signature line featuring her beachy tomboy-chic inspirations. Best known for her megga ad campaigns for Balenciaga and H&M, the line launches in January and will include cotton tank tops, denim cutoffs, a wool miniskirt, a silk button-down emblazoned with tiny thunderbolts, and a jaunty blazer with a zipper running up the back. The entire 16-piece collection will range in prices between $55 - $230. In a recent interview with WWD, Erin expalined she thinks the problem with surf and skate companies is that “…girls’ stuff tends to have a lot of pinks and blues and it’s just assumed that’s what girls want to wear… When I used to wear skate clothes the only ones I really ever loved was WESC. Volcom used to be cool but then went off the boil. I reckon this line might be something along the lines of WE, which is great news. Not all girls who love to snowboard and skate have punk taste.” Hmmm, sounds like Erin has already sewed herself some pretty big britches. We’ll keep you posted on the line’s arrival here at Swell.

Keepin’ it real is the name of the game this season. These basic tees and hoodies threw out the labels and took back OG style. Sport slick style the way it’s supposed to be rocked. No logos, no frills, just pure chill. So order your clothes like a man orders his beverage: full of quality and san-garnish.

Click Here to Take a Look at Swell’s Old School Basics

When it comes to dresses, coats or pants, this celebrity trend is getting more exposure than it probably expected.  Designer Alexander Wang weighs in on the movement by saying, “I love zippers,” adding that they’re able to give “a more industrial touch to something that’s more feminine.” Exposed zippers have been making a mark in Hollywood in formal and casual wear, and without question Swell has stayed on track with the demand by offering many ways to rock the look.  

1: HURLEY EZRA STRAPLESS DRESS
2: HURLEY KISSING TIGERS DRESS
3: QUIKSILVER MARIANNE DRESS