Tuesday, June 30th, 2009

Twirlit Gets Styled for Summer With Swell!

Swell was lucky enough to team up with the popular fashion/news/beauty/health/entertainment…blog, Twirlit, for a clip on Summer Fashion Tips. Our buyer hand-picked some of this season’s top looks and showed how you can mix and match each item to update your look and get more from each piece. 

Some of the featured picks: 
Billabong Silvana Dress
Billabong Camille Skirt 
Quiksilver Loot Horse Tank
Quiksilver Zephyr Cord Short

Click here for the full list of styles featured in the segment 

If you haven’t heard of Twirlit yet, it’s time to get in the loop! It’s a great way to get in touch with the latest fashion, gossip and entertainment. 

Thanks Kathrien Ahn and the crew from Twirlit for creating a great style video!

Friday, June 26th, 2009

Get the Look : Giselle

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We know that Giselle would look good in a burlap sack, but this is one outfit would make anyone look effortlessly chic. The contrast of a loose, flowy top in a rich fabric, and a super skinny jean is one of our favorite trends for the summer. The top drapes on the body, giving a subtle sex-appeal without being skin tight; a look that’d sway towards the hussy side if paired with painted on denim! Most importantly, we love this look because it lets us wear our skinny jeans even after a mid-day burrito and Pinkberry session. Freakin’ bien!

Featured look (clockwise from top left):
O’Neill Jace Top
Ray-Ban Highstreet Sunglasses
Element Brigitte Denim
Billabong Kenya Bag
Roxy Cairo Sandal

Get the entire Giselle style HERE!

Thursday, June 25th, 2009

The Bum Bag Is Back!

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Add a little detail to your derriere. Score some solid execution points with Quiksilver’s Execute waist bag. We know the fanny pack went out with paracute pants, but how can you resist such a handy (handless really) bag? Brazilians love ‘em, Dane Reynolds loves ‘em, Hawaiians love ‘em, and now you too can love the bejesus out of one. Get a throwback waist bag at Swell. Love it or hate it, the bum bag is back!

Wednesday, June 24th, 2009

Billabong’s Design For Humanity Fashion, Music & Art Event, June 2009

This year’s Design for Humanity was all about sequins, pleather and rock and roll! For the third year in a row, Billabong rocked out a sold out crowd at the Avalon, Hollywood for its annual Design for Humanity Charity Event. The charity event gave 100% of ticket sales, in addition to sales from the silent auctions of art and one-of-a-kind designs, to this year’s charity: water, whose mission is to bring fresh drinking water to developing nations by building wells.
The main event: a fashion show with unique and inspiring Billabong swimwear.
This year’s inspiration appeared to be all about classic, head banging, sweat-dripping, rock and roll. A glam rock paradise of sequins, zippers, fringe, neon and pleather strutted down the runway in the form of hot pants and daring one-piece cut-outs. My favorite stand-out piece? A hot pink fringed vest over a skimpy Brazilian cut pleather bikini. Insane!
To top off the rocking swim collection, it was only fitting to follow the show with alt-rockers The Airborne Toxic event and indie pop stars Iglu and Hartly. With hot pants and getting your pants rocked-off, this year’s 3rd annual Design for Humanity was definitely the best yet!
Missed out? Usually I’d say too bad, so sad, but this time you can watch the video and still donate by buying the Billabong Tori Praver bikini. $5 of the sale of this paisley print bikini goes directly to Water, and $5 is enough to give 5 people fresh drinking water for an entire year! Sip on that! Get a the limited edition Tori Praver Bikini HERE.

Wednesday, June 17th, 2009

The Top Ten Swimsuits for Surfing

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Here at Swell, we like to put safety first, and that includes protecting your dignity. While Carissa Moore might not be afraid to get some daring tan lines in the line-up, most of us would rather have a swimsuit that leaves the nip slips to the pros in Hollywood. So as a treat to you, we test drove summer’s cutest suits and hand picked the top ten that stayed on top while frolicking in the shore break. Click on the break to see the summer’s top ten stay-put suits!

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Monday, June 15th, 2009

Get Well(en) Soon!

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Able to stop ice cream trucks with a single lift of a pinky tow. Always colors in the lines, and only needs to look one way before crossing the street. It’s the new crop of youth-inspired art tees from Wellen. Ocean-driven designs that so sick, looking sweet is like taking candy from a baby (Swell does not advise taking candy from strangers- stranger danger). Check out the new slew of Wellen tees at Swell.

Friday, June 12th, 2009

Get Some: As Seen in Maxim, July

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Now that we’ve captured your attention (with a scantily clad, yet sensibly dressed for the elements lady) we want to style you out with something that will shift some attention to you. This month Maxim caught on to two eye-catching up-and-coming brands: Ambission (Ambsn) and the Ryde. Both brands offer up some killer graphic tees that are far from the norm. According to Maxim’s cheesey center, “with the right stuff, you can make this summer an endless one.” Maxim said it, so it must be true. 

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Featured beach gear:

Ambsn Greg Henley

The Ryde Drag Tee

Thursday, June 11th, 2009

Best Beach Cover-Ups, Exposed

Some situations are made for flaunting it in your new animal print bikini, but others (say, when you’re diving head first into a California burrito with a side of beer) call for a little more creativity to stay cool while still looking hot. That’s where a breezy beach cover-up comes in. Although there’s no doubt you’d have an easier time flagging down the ice cream man sans-pants, you have to remember that not everyone can pull off the Pam Anderson slow run with as much class as the original. So keep it classy, keep it breezy, and keep your skin from getting fried from an entire day of soaking up the sun. Keep a cute cover-up handy and look chic on the commute to and from the sand. Our top three favorites this summer:

 

1. Lightweight, long maxi dresses that keep the sun off without sacrificing style.
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Must have styles (from left):

Billabong Isla Dress
Roxy Best Match Dress
Billabong Olivia Dress    

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Wednesday, June 10th, 2009

L*Space: Burgers and Bikinis Charity Event

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Hot buns and burgers too! What more could you ask for? 

Last Monday L*Space teamed up with the Crow Bar in Corona del Mar for a night of to-die-for burgers and even tastier bikinis. To add to the deathly combo, proceeds from the burger sales went to AmberWatch Foundation, an organization that is dedicated to the prevention of child abduction and molestation. The event left everyone with a belly-full of gourmet goodness, a glimpse at some super cute and unique L*Space bikinis, and a warm fuzzy feeling from doing it all for a good cause. What’s not to love about that?!

Check out some of the featured L*Space bikinis here!

Tuesday, June 9th, 2009

Huge Sale! New Markdowns On The Best Beach Gear

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