Rip Curl USA Presents RIP CURRENTS: A Digital Glimpse Into The Rip Curl World
February 12, 2009



Costa Mesa, CA (February 11, 2009): In commemoration of Rip Curl’s 40th year as a company, as well as the launch of the Rip Curl Spring 09 product lines, Rip Curl USA is proud to introduce RIP CURRENTS, a digital mag that showcases anything and everything popping with the Rip Curl brand. 

It takes you behind the scenes of the latest campaign, introduces you to the vision behind the girls’ Rip Curl brand, and lets you get to know the brand’s icons like Alana Blanchard and Koa Smith. 

Comprised of 82 digital pages, accessible by any web browser, and complimented by a melodious background track, this no-footprint, eco-friendly mag showcases the Rip Curl brand in its entirety.

To access Volume #1, Issue #1 of RIP CURRENTS, go to