Posted on: March 11th, 2012 | Written by | 3 Comments

How To Make a Surfboard

Take a one-minute tour of SUPERbrand’s Coolangatta (Australia) offices to see how a board is made…

Posted on: March 9th, 2012 | Written by | 3 Comments

Battle of the Boardshorts: Quik Pro Gear Review

When you hear touring surfers say “I’ve been focusing on my equipment a lot lately” they’re not just talking about working with shapers. With today’s seven figure prize purses, surfers spend the off-season in Olympic style training facilities, boosting into foam pits, and testing new competitive sportswear technology like they were Apolo Ohno.

The first stop on the World Championship meant the unveiling of the world’s best surfers’ new signature designs they rely on for the marathon 9-month dream tour. The challenging conditions at the Quiksilver Pro Snapper Rocks required competitors to generate their own speed, rather than the wave propelling them through sections. Judges awarded the highest scores for aerial maneuvers, a trick that would be impossible with the constricting old nylon trunks of yesteryear.

Here’s a few of our favorite world title contenders, and the trunks they depended on for max agility and performance.

Slater’s Cyhper Nomad trunks feature a diamond dobby fabric that reduces contact with skin, therefore minimizing the dreaded “balloning” or trapped water that acts like a parachute. Kelly landed an equal 5th, which we hope retains his interest to pursue #12.

Jordy’s semi-final finish came via powerful railwork and 100m long combos. He had to muscle his big frame extra hard in the soft conditions, but managed to whip his tail around and take out contest favorite Joel Parkinson. His O’Neill Neurosis features 4-way epic stretch technology helped him blow up, and start his 2012 world title campaign.

Daynolds’ tour aspiration are less predictable than Slater’s, but we always know he’ll put on a show. In just two heats, he stomped 3 of the best 5 maneuvers of the contest. His freakishly agile and aptly named Cypher Revolt boardshorts features a poly-spandex fabric blend.



Parko’s
Platinum-X Flux trunks by Billabong have ergonomic panels and water-repellant epic stretch fabric. His attention to those features have kept him a title threat into his 12th year on tour.

Taj’s intense dedication to training and equipment paid off with a victory at the 2012 Quiksilver Pro. His ocean friendly trunks made from recycled plastic bottles fall just above the knee. His Komplete shorts use zero gravity quad stretch, so they can have a less baggy fit without restricting motion. CONGRATS TAJ!!!

Posted on: March 8th, 2012 | Written by | 1 Comment

St. Patrick’s Day Apparel Collection

Don’t get yourself in a pinch this St. Patrick’s day, pick up all your green goods from SWELL and enjoy FREE SHIPPING for the entire month of March. We’ve stocked up on green garments in preparation for our last St. Patty’s Day…according to the Mayans. Either way, party like you’re in Dublin, and sport that Galic look like it’s going out of style.

Here’s some sample looks you can throw together whether you’re going for the head-to-toe look, or just trying to avoid getting pinched. See SWELL’s “Bring Your Green” department here.

We stocked up with dozens of different styles in preparation for the big day. Cheap tees, pricer polos, tanks and trunks for day-parties, and all the accessories. Start assembling your best look to toast ole St. Patrick. But hurry, before other festive SWELL shoppers snag the best styles like O’Neill’s Dublin Tee

Posted on: March 8th, 2012 | Written by | 2 Comments

SWELL’s Male Models Rip Harder than You!

Element Rider Chad Tim Tim 

“Who’s that Guy?!” That’s probably what a lot of you ask when stumbling across the male models our website.  While our female models are professional, magazine-cover-worthy models, most of the guys featured on our site and catalog are team riders for the respective brands.

Why do we use team riders as models?

Technically we could put our clothes on a Derek Zoolander or Fabio type model, but unlike a lot of big chains out there, we like to stay true to our roots and photo our clothes on the real brand ambassadors.

Whether you recognize the riders or not, these are the guys out there in the lineup and on the streets actually wearing & using the clothes/gear we sell. These are the guys battling it out in the contests and pushing the limits of their respective sports, not doing crunches in front of a mirror and perfecting their signature Blue Steel poses.

Sure we get a lot of funny bloopers and unusable photos, but by hiring the team guys for our shoots, we help keep it in the industry and support many up and coming and often underappreciated athletes.

With that said check our first “Who’s That Guy?!” video from our Spring 2012 shoot:

So how do you become a male model for SWELL? You’ve gotta rip!