Meet Your Maker | SWELL x Burton Beeracuda Newport Lensman Jake Pollgreen Shoots the Coolest New Liquid Lunchbox

July 10th, 2014 | By | No Comments

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Jake Pollgreen has been perfecting his perspective in the Newport lineups for nearly a decade, so we demanded he immortalize his work on the best party favor of 2014… the Beeracuda.  Here he enlightens us about surfing, shooting and life on the peninsula.

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“ This shot for the Beeracuda (above) is a classic Newport Beach scene. The forecast said there would be swell so the parking spots were all taken by like 6:30am. (more…)

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July 10th, 2014 | By | 1 Comment

swell_no-fear_62-645I am not one for four letter words. I try to use profanity as little as possible in my life and my blog. And well, there’s one four letter word that I especially try and not use…Fear. (more…)

Sending It | ourCaste 4th of July Party Photos: Running Wild in Newport with the ourCaste Crew

July 8th, 2014 | By | 1 Comment

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The smoke finally settled from the ourCaste 4th of July bender at their HQ in Newport, and its a wonder we didn’t end up in the clink. Kegs were cashed, Tacos taken down, fuses were lit, faces were licked and these babes wondered down wearing new Wonderland Sun Shades.

Thanks for the American memories (albeit fuzzy) fellas, and keep cranking out those signature styles sold at SWELL. Enjoy the evidence…

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SWELL Style Guide: The July Edit

July 8th, 2014 | By | No Comments

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Feeling a mid-summer crisis coming on? Don’t ditch the bikini just yet. Spark your style for an Indian Summer and for the season ahead with lightweight layers and a few saturated essentials. Heat up chilly mornings with just an ounce of ochre and singed sage. Suit up for the impromptu road trips and the fall festivals. For the last hours of summer sun. And for the unpredictable adventures ahead.
Get inspired: View the July 14 Catalog