SWELL HALLOWEEN COSTUME CONTEST 2014

November 5th, 2014 | By | No Comments

IMG_7598 Meet the frightening faces behind SWELL, going all out on Halloween to claim rights to the creepiest character in the company. it only took a few cans of colorado spring water to start the photo-bombing. See who too the title

(l-r) Customer Care Dave -aka Tommy Chong, Mens Buyer Ollie- your friendly In & Out clerk had some questionable menu items, Kristen the Genie of Womens Marketing, Dana SWELL’s almost famous asst Womens Buyer, Dave  aka Osama Bin Eatenbyashark Spangler  (more…)

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WEST COASTIN’ | SAN LUIS OBISPO A Series On Sand + Sun with Guest Blogger Leah.

November 4th, 2014 | By | No Comments

Novella Royale
On our long journey home from Big Sur we turned off the marked roads and headed down some less traveled paths. We followed these winding trails until we stumbled upon one of the prettiest beaches I have seen. We spent a few hours exploring the hidden beach and forgotten coastline in San Luis Obispo. I could’ve spent hours gazing at the ocean from one of the many perfect viewpoints we discovered. There is such a feeling of wonder that can only come about from experiencing the little pieces of paradise found on unplanned adventures. I had my beautiful new bells on that were perfect for climbing, finding my footing, and simply standing still to take it all in. While I gazed out at the ocean, sharp cliffs, and climbing foliage I kept the sun out of my eyes with my hat that I swear never comes off my head. Why should it? As it got a little breezier on the cliffs, I wrapped myself in my new printed jacket. Staying chic and comfortable are two things I always plan on no matter what new, spontaneous adventure may come around the corner.
Pictured: Novella Royale Bell Bottoms | RVCA Reversible Jacket
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Back to Pack | Hiking Essentials A series on finding adventure, stoke, and a killer workout in the Great Outdoors by Johnie Gall

November 3rd, 2014 | By | No Comments

burtonbackpack-645
It’s not often I take style cues from Dora the Explorer, but the girl knew the value of a good backpack. I have a great big 60-liter one for overnight backpacking trips, a tiny little bag for mountain biking, and a waterproof dry bag for sailing.

So what was I missing? A good ol’ normal backpack. I haven’t had a regular-sized bag since I was slinging textbooks and locker combinations! (more…)

Evening Glass Off

November 1st, 2014 | By | No Comments

noseriding
Last week, I stepped out to the home break for a twilight slide after a long day of classes, savoring the crisp autumn air. My rigorous school schedule sometimes doesn’t allow me to paddle out until the sun is wavering on the horizon line, and even when I’m exhausted, I find that some evening noseriding is the perfect way to end my day. Nothing can beat that moment when the wind dies down, and all becomes still except for the smooth rhythm of the sea.

Photo: Willie Kessel Photography | Instagram: @williekessel

Pictured: Billabong Cropped Wetsuit Jacket and Surf Leggings