Swell Blog: What’s New in Surf, Lifestyle, Gear, Style and Action Sports

It’s Here: The Summer ’13 Catalog

June 3rd, 2013 | By Nicki | 1 Comment

Your Summer ’13 Style Guide Has Arrived.
It’s Here! Summer has arrived, bringing with it some unexpected Americana, Aloha, and all-around sun-filled style. Expect South of the Boarder prints and plenty of vacation inspiration. Get outside and celebrate the sunshine…in style. Flip through the pages for our favorite styles to start out the season with.
Shop the digital edition here: SWELL Summer ’13 Catalog

#theSWELLlife: take a photo with your SWELL catalog and upload it to Instagram with the tag #theSWELLlife. We’ll re-post our favorite picks. Check out a few of our favorite theSWELLlife photos:

WATCH: Behind the scenes at the Summer ’13 photoshoot…

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In the CHECK IT category

Design Your Lollli Bow Back!

June 3rd, 2013 | By Nicki | 5 Comments

Love all things Lolli…sand-covered ice cream cones, heart shaped shades and mermaids!? Then here’s your chance to be the designer. Tell us which Lolli Bow bottom you’d want to rock most, and we’ll make it!
Place your vote by leaving a comment below, or on our Facebook Page HERE.
GO ROCK THE BOWTE!

Voting ends Friday, 6/7 at midnight.

Can’t wait for the newest bow bottom to get here? Check out some new favorites here: Lolli Swimwear

In the Commyounity, New at SWELL, THE SWELL LIFE, WOMENS STYLE category

Just In: Quincy Davis x Volcom Collection

June 1st, 2013 | By Nicki | 8 Comments

Fresh on the virtual floor…the Quincy Davis for Volcom Collection! For the second season, surfer/model/designer/all-around East Coast beach babe, Quincy Davis teamed up with the Volcom design crew to release this special edition collab. Full of Americana, sun-bleached dyes, and wedges of bright, Summer citrus, the collection blurs the line from sand to soiree.
With roots in some of the most influential East Coast surf towns (Montawk, Rincon and New York), Quincy brings a unique blend of design and surf sub-culture to the table. And because we love bringing you uncommon goods, it seems like a perfect fit that we launch the collection here at SWELL.
“My main inspiration for creating my summer line with was to make cute pieces able to be worn from beach to street. I believe my lifestyle in Montauk really shows through my clothing style. Being at the beach or making a quick trip to NYC, my pieces from the line can be mixed and matched, dressed up or down!” – Quincy Davis

Read on for more photos, video, and an interview with Quincy Davis….
Pictured above: Volcom Quincy Davis Romper

(more…)

In the Interesting Humans, New at SWELL, Styled with SWELL, THE SWELL LIFE, WOMENS STYLE category

Summer Cocktail Inspo: Catalina Cooler

May 31st, 2013 | By Spangler | 2 Comments

This beachy beverage was born on the sands of Salt Creek Beach, where I worked at a bar-tender at the St. Regis Monarch Beach. Yes, it seems a little fruity but plenty of surf industry captains sipped down countless Catalina Coolers after sun soaked sessions at Gravels. Inspired by the island 26 mi off our coastline, the Regis charged $16 a pop and Carl Nolet himself (Ketel Owner) sucks them down at the beach club too.

Ingredients:
2 Parts Ketel One Citron
2 Parts Fresh Squeezed Lemonade
Strawberry Puree (commonly found at most markets, try Daily brand)
Lemon-cello or Cointreau
Frozen Strawberries & Ice

Directions:
1. Fill a tall cocktail glass or mason jar with ice & frozen berries
2. Pour equal parts Ketel Citron and Lemonade into glass (yes, I have a heavy hand)
3. Add a splash of lemon or orange liqueur
4. Stir a lot, or beat it up in a cocktail shaker
5. Pour into glass (Optional: coat rim of glass with sugar before)
6. Drizzle strawberry puree over drink, and watch the trippy booze waves
7. Serve & enjoy summer vibes wherever it takes you…