Girls Stealing Shirts: Vintage Rusty Models Showing How to Style Cropped Guys Shirts this Summer

May 28th, 2015 | By | No Comments


Over a million of these insta goddesses’ fans agree that they know their “shirt” when it comes to summer style. Our friend from Rusty Mr. Mitchy Hayes let the girls go wild with some aftermarket flair on his precious vintage Rusty Wayside tees, thank you for capturing this eye candy Mitch!

Follow these lady legends  @aldensteimle @bhollyb @erikaangel_ and @becclane

Lean how to customize your own crop top out of any tee from a SWELL Stylist here

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Call for Entries: Follow the Light Foundation 2015 Enter to Win $5K Surf Photography Grant

May 18th, 2015 | By | No Comments




The 10th year of the Follow the Light Foundation awards is now open for entries. If you or if you know aspiring photographers, we are awarding a $5,000 grant and adding to an impressive list of accomplished photographers who got their start from the this foundation in memory of the late Larry “Flame” Moore. CUTOFF FOR SUBMISSIONS: JUNE 15.

Learn more and get submission instructions at



Trunk Talk: SWELL Buyer Ollie Edwards Meet the Man Who Hand Selects Your Favorite Surf Styles

May 15th, 2015 | By | No Comments

Watch our new Australian buyer Ollie chop it up about the joys of being a buyer in the streets of NYC. Ollie joined the SWELL team in October, knows how to get his hands on the world’s best boardies and surfs pretty good too.

Enjoy his cheeky babble and check out his Trunk Talk Picks

Ollie Edwards Trunk Picks


Big Sur Day Tripping: Gorda to Nepenthe 3 Must-Stop Central Coast Classics for Surf and Supplies

May 8th, 2015 | By | No Comments


Colton Gabe and Chase made a mission to test drive SWELL’s new gear and see the best Big sur had to offer in a day. Here’s what the boys concluded was the go-to route for scoring is style.

MILE 43: Gorda Fuel Station

The first outpost north of the San Luis Obispo County line lies the most expensive gas in the United States… and the spendiest beer to go with it. In a pinch you can pick up a 6-pack of local firestone beer for a mere $16 and gas is upwards of $10/gal. but a post-surf coldie is priceless.

swell sample-37

MILE 49: Sand Dollar Beach

The most consistent sandbar set-up in Big Sur, Sand Dollar offers up tons of rippable empty  peaks just below Plasket Creek Campground. A day pass runs ya $15 these days, but it grants you access to every Ca park for 24 hrs. The Campsite is an epic place to pitch a tent among the redwoods,backpackers, Cal Poly students, and all kinds of road trippers. (more…)