LONG WORTH THE WAIT

June 13th, 2008 | By | 3,397 Comments

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It just goes to show that it pays to bitch and moan. Whether it was our hard-hitting blog post, the increasing public pressure, or the potential $$$ signs became to sexy to ignore, Billabong (finally) gave Greg Long and offer he couldn’t refuse. This past week, the Mav’s champ and two-time XXL winner inked a deal that will have him rocking the ‘Bong, Xcel Wetsuits, and VonZipper. Surfline has more.

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NEW TO SWELL: HIPPY TREE

June 11th, 2008 | By | 6,785 Comments

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Though formally founded in 2003 by South Bay surfer and artist Andrew Sarnecki, HippyTree more accurately began in early 2000 with a twenty-one-year-old Sarnecki who, at the time, sported waist-length dreads and a car full of spray-paint cans, surfboards and cameras. “Hippy,” the name Sarnecki’s friends fittingly called him, also marked his half-ironic graffiti moniker. (more…)

DESIGN FOR HUMANITY 2008

June 6th, 2008 | By | 1,471 Comments

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When it comes to giving back, no one makes it look as good as Billabong. Building on the success of last year’s wildly popular launch party for their new charitable division, Design For Humanity, this year’s bash was regarded as the biggest industry fundraising event of the season. Going down this past Thursday at the Avalon/Spyder Club in Hollywood, lucky attendees saw renowned DJ Steve Aoki in full force, along with the tragically hip MGMT. Guests also viewed specially commissioned art from Wolfgang Block and Chris Jordan, as well as a rare collection of surf photos from world class photographers Rob Gilley, Dustin Humphrey and Steve Sherman. But the night’s main event was the fashion show featuring one-of-a-kind pieces that were revamped from Billabong’s current spring and summer lines. This all-star party was made truly unique with the art, photos, and fashion available for auction on Ebay with 100% of the proceeds benefiting The Surfrider Foundation. Our every ready girl-about-town Elsa was their with camera and cocktail in hand. Check out her exclusive pics and videos.

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CHECK YOUR HEAD

June 6th, 2008 | By | 1,581 Comments

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While the photo is a little hazy, the love is clear and strong. Industry wordsmith, Insight honcho and all-around great guy Jesse Faen shows the world he’s down for life in our exclusive trucker hat.