HURLEY RAISES THE BAR

September 8th, 2008 | By | 2,446 Comments

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Bar Refaeli–international supermodel and Leonardo’s lady–was US Magazine’s top pick for Best Dressed at last night’s VMA awards. And surprise, surprise, her custom made tank-dress was designed by none other than Hurley! Bar was actually picked up by Hurley several months ago as their new “it” girl, and from the looks of it they’re definitely getting their money’s worth. Get the Tomboy Dress and rock the Bar at Swell.

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ASR: BEST NEW PRODUCT AWARD – RIP CURL’S H-BOMB FULLSUIT

September 7th, 2008 | By | 2,760 Comments

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We have seen the future and its a beautiful, beautiful thing. ASR 2008 will forever be known as the historic event that saw the debut of Rip Curl’s H-Bomb, the first ever wetsuit to feature an internal heating system. For a mere $1,100 or so, and a handful of batteries, this revolutionary fullsuit uses a patent-pending coil system to keep wearers as warm as they want. Shock proof? You betcha. Easy to care for? Not even close. Don’t try throwing this in the back of your truck or over the shower rod, as it comes with only a 1-year warranty–compared to the lifetime warranties Rip Curl usually provides their suits. And you should know that the heating system needs to be “unplugged”after each use to avoid a reverse charge. But being that you’re probably filthy rich if you can actually afford it, we’re sure you can train your assistant to cherish it.

(Check out our Flickr site for all the winners of our ASR Booth Awards.)

ASR: BATTLE OF THE BOOTH BABES

September 7th, 2008 | By | 4,228 Comments

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(Check out our ASR Booth Awards on our Flickr site.)

Back in the day, we used to call these ASR “models” sticker-sluts. Primarily because they would pass out logo stickers and they looked slutty. But in this modern, kinder, gentler ASR world we politely smile and nod our heads as we pass by, making a mental note to search for their Myspace page back in our hotel room–you know, for future networking oportunities. Hit the jump to view the best bods ASR 2008 had on offer. (more…)

MILEY’S LOOKING SWELLICIOUS!

September 5th, 2008 | By | 1,196 Comments

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Miley’s been looking real, real good lately, as she’s been routinely spotted dolled-up as the sort of pop princess the world loves to root for. (Are you reading this La Lohan?) So what gives? She’s been wisely taking the styling advice of our very own Jill Kline who was quick to send MC a box full of our fall favorites. Included was Lost Girl’s Lyric T-shirt. Send those achey-brakey hearts aflutter, girl!

P.S. The tee was designed by former Swell hottie Theresa LaVelle!