Primo Beer and Billabong’s Sick Collaboration

February 26th, 2009 | By | 3,410 Comments



What could be better than Primo Beer’s  big retrun to the Mainland?  How about some wicked waisted style to help celebrate? Teaming up with Billabong, Hawaii’s iconic beer has just brewed a tasty batch of the sickest, retro revival boardshorts. Ho bra’, serve it up da kine style and add it to your mix plate grind. Okole Maluna (cheers)!

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Aaron Chang Surf Gallery Opening this Saturday in Solana Beach

February 26th, 2009 | By | 1,612 Comments

photo: Aaron Chang

On February 28, 2009 world renowned surf photographer Aaron Chang will celebrate the opening of his new gallery in Solana Beach, CA.  With over 100 magazine covers in surf, fashion, travel, and more, his own brand, and collaborations with several well-established brands including Sanuk, and Nike, the new gallery is sure to be nothing short of spectacular. 

The collection features Aaron Chang’s famous surf photographs from the globe’s most prestigious surf locations, along with many exotic images collected from a lifetime of traveling. 

Your Host:  Erika Chang
What: The Aaron Chang Gallery Grand Opening
Where: 124 East Cliff St. @ corner of N. Cedros and Cliff
Solana Beach, California 92075
When: February 28th, 2009, 7pm – 9pm

To RSVP and to find out more about Aaron Chang and his new gallery visit:

If you can’t make it to the opening, the gallery will be open Monday through Saturday 11-6

Spring 2009′s Brightest Trends

February 25th, 2009 | By | 6,258 Comments

Not every trend is created equal. Some fade with the seasons, and some have us wondering “what was I thinking?!” Others, regardless of their popularity, if containing the right amount of edge and figure-friendly lines, can last over the years.  We scavenged through this coming spring’s biggest trends and hand picked the best of the best. They’re the trends that almost anyone can rock; have distinct creative flair mixed with classic elements; and won’t have you looking back regretfully years later!



Feathers, fringe, and the untamed west: the staples of summer music festival kits, southwestern fairs, and Mojave nights combine to create a free-spirited, throwback look that will flood the scene this spring. 

Our favorite native prints (pictured above from left):
Ezekiel Warchild Tee worn with Roxy Betty Fedora and Billabong Himalaya Tote
Hurley Sedona Hoodie paired with Rip Curl Miami Stripe Bikini
Reef Juna Dress
Hurley Haydon Skirt is worn with Element Future Nature Tee and O’Neill Jade Shoe




Pain Is Just Weakness Leaving The Body

February 24th, 2009 | By | 3,381 Comments




We at Swell like to think of ourselves as an active bunch.

Any given day of the week, come lunchtime, you will probably witness a large group of us heading to a local gym OR hitting up a nearby trail OR heading to the beach to catch some waves…

 On the weekends, when waves suck, a lot of us roll to the mountains.

 California spoils us… Yes, we know.

In classic ‘Jackass’ fashion though, sometimes we hurt ourselves in pursuit of THE DREAM. For the last three Mondays, our cr3w has been struck down by the not-so-forgiving extreme sport Gods.

 Let our pain = your gain.


 (And please kids…don’t try this at home…)