It’s Earth Day! But How ‘Bout The Rest Of The Year?

April 21st, 2009 | By | 3,213 Comments


Here at the world’s best online surf shop, we make a point to celebrate Earth Day everyday. Which is why we have the biggest selection of organic and eco-friendly surf clothes ANYWHERE! You reading this Kermit? You’ll be changing your tune once you check out Swell—we make it so easy to be green.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

Spring Trend: Ruffles!

April 21st, 2009 | By | 71 Comments


There’s something about ruffles on dresses that provokes shining up your dancing shoes and sipping champagne in the sun. It’s the cross between Brady Bunch Hawaii nostalgia and swinging starlets at Studio 54 that makes this retro style exude fun vibes. Complete the look with some slim wedges, oversized shades and a sleek clutch for distinctive and chic throwback style.

Above Style: Reef La Lana Dress

See more ruffled dresses HERE

Lights, Cameras, Action Sports at the 2009 Newport Beach Film Festival

April 20th, 2009 | By | 2,741 Comments


Brace yourself guys, I’ve got an s-load of information to share. Let’s start with the vitals:

WHAT: The 2009 Newport Beach Film Festival (NBFF) is proud to announce its Action Sports Film Series.

WHEN: April 24-30, 2009

WHERE: The Regency Lido Theater at 3459 Via Lido Drive and at Edwards Island Cinema, located at 999 Newport Center Drive in Fashion Island in Newport Beach.

For the big breakdown on the WHY and HOW, keep reading:


Next Week: “The Breast of Both Worlds” Charity Event

April 20th, 2009 | By | 1,052 Comments

kab-poster-email-size Check out some art and check out some breasts (at the Keep a Breast info table).  Next Wednesday, April 29th, get a good mid-week mix-up at “The Breast of Both Worlds” art and music event at the San Diego Hard Rock Hotel. The event supports breast cancer research and your mid-week slump, (don’t act like you have a hot date planned Wednesday night) so it’s a win-win deal. PLUS, you could score some cool freebies from Spy Optic, Hurley, Reef, DC Shoe Co, and  Element. Want more info? Read the flyer above. Be there; it’ll be the breast!