January 27th, 2009 | By | 2,881 Comments


For style that will surely take a little piece of your heart, Janis rocked it. Her signature, free-spirited colors and textures fell into the groove of her soulful vocals with that unmistakable, gravel-voiced overtone. From fringe to ditsy floral, who would have guessed her out-there 60’s style would be so in this spring?  Her bohemian attitude is translated into gauzy cottons, statement-sized beads, leather, tie-dyes, fringed details, and feathers that will flock the runways and rock even pricey New York boutiques this season. It’s the unique mash up of lengths, textures and earthy tones that set the tone for the creative, expressive looks we’ll see this spring. Check out style Janis would have jumped all over on Swell. Get it While You Can. 

Get the look (from top left): Billabong Two Times Vest, Billabong Kenya Bag, Billabong Juliet Dress; Volcom Revolver Vest, Billabong Agora Dress. (from lower left): Billabong Flora Tank, O’Neill Everyday Denim, Billabong Slouch Bag, Hurley Benny Cable Beanie; Billabong Sultan Tunic, Billabong Nalu Short, O’Neill Roots Sandal.


 For more distinctly retro pieces check out Spring of ’69.

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January 26th, 2009 | By | 3,769 Comments

Foam knows, we know, now you know. See what all the hype is over and what you wish you’ll be sporting this Spring…Spring picks from the current issue of Foam magazine have sprung up at Swell


Above, from left: Ezekiel Dahlia Dress; Element Society Wide Belt; Hurley Electric Warrior Dress


Above, clockwise from top left: Billabong Zazu Skirt; Hurley Ezra Strapless Dress; Roxy Dandy Lion Bag; Insight Galactic Forest Bikini


January 26th, 2009 | By | 6,121 Comments


Twice a year, the entire action sports industry converges to San Diego for three hectic days at the Action Sports Retailer (ASR) trade shows. Here, retailers from around the globe will view lines and purchase orders for the upcoming seasons, attend informative market strategy seminars, and have the chance to further develop their network of business associates—all in a constructive and encouraging environment.

And immediately following those busy first few hours, they perv.

Who are we kidding? ASR is the best party you’ll probably never get to attend. It’s models and clowns and music and hangovers. And we’ve captured the best of it in the following photos.


Casey from Fuel TV’s “The Captain and Casey Show” takes his baby mamas for a walk.


The Skull Candy dancers can break your face, but they’ll never crack a smile.


Our little “strip search” joke was totally lost on the Contrabrand girls.


There was a big buzz around the upcoming “Gidget” movie. That being: Does anyone care?


This past ASR featured plenty of talk about the recession. Apparently these models had to make some severe cutbacks to reasonable taste.


Here’s our recomendation for fail safe stimulus plan.


And yet another Contrabrand model. Can you guess what she’s smuggling?



The model / sales rep made a point to tell us the Obama bikini bottoms were “just for fun.” I guess she mistook my “that’s tacky” expression for: “I wonder if I can wear these to work?”


Always a crowd pleaser, Body Glove never ceases to amaze.


Compared to her competition, this model seemed to sit higher than most.



January 23rd, 2009 | By | 18 Comments


Very, very exciting stuff here—and not only because Swell is the first in the world to post this. Yesterday history was made as with the biggest and brightest fashion show in ASR history. (Be sure to select the “high quality” option at the bottom right of the video.) Showcasing the edgier trends for Fall 2009, looks included plenty of plaid shirts paired with boyfriend jeans, tie-dye accents on everything, large doses of grunge layering, and our favorite: textured knee-hi’s and leg warmers with wedge sandals. (Oh yeah, and don’t forget the snarky attitudes.) Staged in front of hundreds of eager onlookers who risked broken heels and camera lenses to get in, the show marked action sports’ emergence into the big, big leagues. You hear that, Whitney? Forget NYC; this weekend San Diego is the only city that matters. Featured brands included: Volcom, Element, BC Footwear, Lost, Vans, Fox, Ezekiel, O’Neill, Rip Curl, Matix, and Lucy Love.