COVER STORY: SPRING 2008

February 28th, 2008 | By | 3,492 Comments

cvr-1-before.jpg

after.JPG

Our latest and greatest dropped this week, featuring a Jeff Divine masterpiece on the cover. This kid is certainly stoked, and so are we.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

THE PENGUIN RETURNS

February 27th, 2008 | By | 4,568 Comments

penguin1.jpg

My earliest memory of the Penguin icon was watching a rerun of Bob Hope playing in a celebrity golf tournament . This must have been around 1980 and while I had no clue who this stylish man of leisure was, I was ridiculously impressed that my dad had the exact same yellow polo Mr. Hope was wearing. Founded in 1955 as Munsingwear, an underwear and military supply company, they introduced the first iconic golf shirt to America. The Penguin logo itself has an interesting story of origin. One day, a Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist and on what seems like a lark, bought one of the stuffed birds. Before long, “Pete” the penguin became the official mascot. In 2003, an Penguin was recreated by style makers who evolved the legend to include a full line of men’s and women’s apparel and accessories. We really dig their sunglasses, and know you will too.

png1.jpg png-2.jpg png3.jpg

PENGUIN BELIZE SUNGLASS

GREASE IS THE WORD

February 25th, 2008 | By | 1,105 Comments

taylor-knox-truck-022508.jpg

If you’ve noticed the air around Carlsbad has been easier to breathe lately, you can thank Taylor Knox. Homeboy recently had the crew at Grease Not Gas convert the diesel engine on his 2008 F250 to one that runs completely on vegetable oil. At a price of around $3,700, Taylor’s new 37-gallon tank can make a run up to Maverick’s and back with a little juice left over. As well, filling up has also gone from a hassle to pure pleasure, as local breakie hot spot Hill Street Cafe in Oceanside lets him chow down on home fries while the day’s grease is transfered to his ride, for free.

TIME TO SHINE

February 20th, 2008 | By | 870 Comments

watch-2.jpg oceansearch.jpg

Timing is everything. Time marches on. Making great time. We could go on, but we want to keep our job. In any case, Rip Curl is enjoying their moment in time (sorry) as their best selling Ultimate Oceansearch watch is being featured on the wrist of Matthew McConaughey in the ad for his latest film “Fool’s Gold.” The poster can currently be seen on Page 9 of this week’s issue of People Magazine, and on the bedroom walls of Eighth Grade girls across the nation.