Hurley 2009 Walk The Walk Finals: Us Open

July 28th, 2009 | By | 3,934 Comments

(Hurley Walk the Walk Stage, Huntington Beach Pier)

The 2009 Hurley Walk the Walk Finals proved that some high schools do more than just talk the talk when it comes to original fashion and all-encompassing killer steeze. Hurley’s Walk the Walk is a high-energy, “Project Runway” meets “Battle of the Bands” event that puts high schools around the country head to head. The challenge: to create Hurley fashion showcase that combines creativity and their unique vision to showcase Hurley fashion. The grand prize: $10,000 for their school’s art program and bragging rights for the year.


(Over 100,000 Fans Crowed the South Side of the HB Pier for the 2009 US Open)

Held for the first time on the scorching sands of the Huntington Beach US Open of Surfing, the pressure of 100,000 surf fans added an intense element to the grand finale.


(Huntington Beach HS, bringing some serious school spirit)


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Win a Bag from Swell on Twirlit!

July 23rd, 2009 | By | 715 Comments

As Part of Twirlit’s Giveaway Wednesday’s, Swell is putting three chic handbags up for grabs:

Nixon Finsbury Leather Bag

Roxy Piping Bag

Billabong Chryss Bag

Enter to Win HERE!

Fresh Brand: Freedom Artists

July 23rd, 2009 | By | 3,408 Comments

Giving true artists the freedom and independence to create and showcase their own designs, Freedom Artists brings together risk-takers and creative souls to bring a line of clothing that is truly unique, uncensored, and unadulterated. It’s truly core, and truly legit. Get Freedom Artists apparel at Swell. 


Tote Trend: The Fringe Bag

July 23rd, 2009 | By | 1,756 Comments


Fringe: it’s no longer reserved for 80′s Paul Mitchell hairstyles and cropped leather jackets. Thanks to this summer’s music festivals, fringe has been re-born into it’s 60′s, bohemian rocker self. Think Almost Famous, Janis Joplin. Our favorite part about this season’s modernized fringe bag: a vegan twist. Now your outfit and cute squishy cows can be happy! Our second favorite part about the fringe bag: You can wear it now with summer dresses and sandals, and transition it to fit with Fall’s grunge trend by pairing it with skinny jeans and a moto jacket. Get your fringe bag at Swell!