GET THE LOOK: EXPOSED ZIPPERS

December 11th, 2008 | By | 473 Comments

untitled-1.jpg

 

When it comes to dresses, coats or pants, this celebrity trend is getting more exposure than it probably expected.  Designer Alexander Wang weighs in on the movement by saying, “I love zippers,” adding that they’re able to give “a more industrial touch to something that’s more feminine.” Exposed zippers have been making a mark in Hollywood in formal and casual wear, and without question Swell has stayed on track with the demand by offering many ways to rock the look.  

1: HURLEY EZRA STRAPLESS DRESS
2: HURLEY KISSING TIGERS DRESS
3: QUIKSILVER MARIANNE DRESS

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

LAYNE BEACHLY RETIREMENT RESHIREMENT PARTY

December 10th, 2008 | By | 798 Comments

 FINISHED WITH THE TOUR, STILL SHREDDING

 groupsurprise.jpg 

With seven ASP world titles, countless victories, and the place as the most successful female professional surfer ever, Layne Beachley finally passed on the torch in October of this year. To celebrate her lifetime of accomplishments and her recent engagement to long time boyfriend Kirk Pengilly, friends, family and industry supporters hosted a tear-inducing and bubbly-popping surprise celebration for Layne this past week.  Known for being one of the most prominent cataylsts for the advancement of women’s pro surfing, there was no shortage of surfers and friends to show their support at the Waimea gala.  Included in the guest list were fellow World Champions and friends Lisa Anderson (4x World Champ),  Sofia Mulonovich (1x World Champ), and Stephanie Gilmore (current 2x World Champ), who all dipped their straws in the cocktail-filled ASP world title cup.

To add to the smiles and overall jolly and sentimental mood of the night were the guest’s Layne costumes. The theme of the night was “dress like Layne.” This exploded into a mélange of Oakley and Zinc-faced, bandaged (from the famous fin accident in Japan circa 97’), big bikini-bottomed Layne look-alikes who took the opportunity to add some good-hearted roast-worthy moments to the night’s events. To top off the night, Layne received some great gifts, including a special Pipeline book from Sean Collins and the folks at Surfline in which all the guests from the evening signed. (more…)

PIPE MASTERS’ GEAR: GET IT AT SWELL

December 10th, 2008 | By | 220 Comments

121008_guys.jpg

SWELL BASIC ZIP UP: IT’S ALL GOOD IN THIS HOOD

December 9th, 2008 | By | 119 Comments

 

120808_guys2.jpg

No logos, no frills, no silly phrases; just pure classic steeze and comfort. It’s the hoodie your dad wore for college b-ball; it’s the hoodie that doesn’t order its drinks with garnishes. The Swell basic zip up hoodie is all about clean lines and clean slates. With no logos and no hassles, this old school hoodie is the only wingman you’ll need. It’s throwback steeze with a $29.50 throwback price tag.