There’s Still Time to Follow the Light!

August 7th, 2009 | By | 416 Comments


Aug 6, 2009

Follow the Light Foundation Announces Extended date for submissions to
The 2009 Follow the Light Foundation Surf Photographers Grant and change of date for the 4th Follow the Light Recipient dinner

$5,000 to be granted to the winning photographer

We are happy to announce that we are extending the deadline for our 2009 applications from Aug. 17 to Aug. 31, 2009. The winner of the grant for this year will now be announced on October 22, 2009 during the 2009 Follow the Light Recipient Dinner to be held on at the Surfing Heritage Museum in San Clemente, CA.

SAN CLEMENTE, CA- For the fourth year in a row, the Follow the Light Foundation (FTLF) will award $5000 to a deserving photographer in honor of the late Larry “Flame” Moore. The FTLF was founded after Moore’s passing in the attempt to continue his legacy of assisting up and coming photographers. Photographers of all ability levels are encouraged to participate. The application and details can be found on the FTLF website

The FTLF is proud to be working with Surfing Magazine, SWELL, Hurley, Surfline and Oakley to provide this year’s grant.

About Follow the Light: On October 10th, 2005, the surfing community lost one of its most influential figures. After a nearly three-year battle with brain cancer Larry “Flame” Moore, the Photo Editor of SURFING Magazine for 30 years, passed. He left behind a legacy of brilliant photography and an army of photographers trained by him. Through his work at SURFING Magazine, Larry literally gave three decades of surfing their “look.” Today, honoring Larry’s request, we have established Follow the Light Foundation (FTLF), an organization that will help finance the dreams of surf photographers, pushing the sport and its lensmen forward.

For more information on Follow the Light Foundation Grant and submitting your application please visit or email Sam Olson @

For info on last year’s Follow the Light click HERE

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Top Trend: Tunics

August 6th, 2009 | By | 264 Comments


Love getting a cute new Summer dress? Hate that it has to hibernate the rest of the year in the back of your closet? Yeah, me too. That’s why you’ll love this season’s hottest top trend: tunics! Longer than a top, shorter than an average dress, a tunic is the perfect piece to wear as a flirty mini or with your favorite leggings when the temps get a little chilly. This season’s favorites are full of subtle details, like pintucks, buttons, and lace, making them unique without sacrificing versatility and simplicity.

How to wear tunics:
Now: The best thing about a tunic is its versatility. You can wear it ANYWHERE. Seriously, anywhere. Wear it as a beach cover-up and add a hair scarf for a boho-chic look, or dress it up with heels and statement jewelry for an ultra flirty nighttime kit.
For Fall: We know you love leggings. Can’t get enough of their lounge pant alter-ego. Here’s another excuse to wear them! Pair a tunic with a skinny ankle jean, or your fav legging and boom, Fall.
Shop our buyer’s favorite tunics and leggings HERE!

Designer Surf Genes: The Future Of Women’s Surfing Could Rest In The Hands Of A Five Year Old

August 6th, 2009 | By | 7,188 Comments


The. Next. Big. Thing. From boards to gear to swells to forecasting, the foremost name of the game in surfing these days is high performance progression. Unless of course your name happens to be Hamilton and your parents are regarded as the uber Alpha male and female in beach and water sports. And in that case the progression everyone is tracking is your own. (more…)

New at Swell: BAYVI

August 6th, 2009 | By | 965 Comments


BAYVI (pronounced “basics”) is about individuals with passion; individuals dedicated to their basics, connected by a separation of VI degrees. BAYVI is about expression:  drawn from inspirations in art, music, surf, skate, and media.  It’s about keeping things real and doing things differently.  Get connected, BAYVI.