Roxy Swim Is The Most Searched Surf Brand On AOL

May 11th, 2009 | By | 104 Comments

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Looks like the rest of America is finally catching on to the fact that Roxy bathing suits are the cutest in all the land. According to AOL, Roxy is their number one searched surf brand, and the sixth most searched swim brand in general. Check out Swell’s full line of Roxy swim right here.

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New Boardshort Technology: Imperial Motion “Tight & Right”

May 7th, 2009 | By | 844 Comments

The new Imperial Motion Boardshorts are making waves with a hybrid technology that dug into pop’s closet for inspiration. It’s the Tight & Right waistband: fusing the functionality of the drawstring trunks of the 80′s with the kook-less look of a traditional boardshort. Ever try on a piece of clothing and though, “Wow, this fits juuust right!”? If that gets you stoked, these babies are right up your alley. The magic begins with the drawstring. Unlike with other boardies, it goes all the way through the waistband, allowing you to cinch them any way you want. Just hitting the surf? Tighten up and ride hard. Scarf one too many fish tacos? Let ’em out so your belly can breathe. There’s even a stretchy panel in the fly to ease the transition. IM calls the drawstring approach “Tight & Right.” All we know is, it works… so duck diving under heavy sets won’t result in an upper-cheek sunburn. Check out new Imperial Motion boardshorts at Swell.

Tomorrow Night! California Surf Project Book Tour

May 6th, 2009 | By | 2,361 Comments

 

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When: May 7, 6-9pm.*
Where: Hurley HQ, Costa Mesa, Ca.* 

*See flyer for other dates and locations

The California Surf Project — Quit your job, pack your boards, and surf your way down the California coast….

 Sound like a daydream? The California Surf Project is the fully illustrated travel diary of two surfers who took this trip of a lifetime. Winner of the 2006 Follow the Light Award, Chris Burkard, and Eric Soderquist, a professional surfer, cajoled their Volkswagen bus along Highway 1 from the Oregon border to the Tijuana Sloughs and discovered everything the Golden State’s legendary coastline has to offer. Relive their incredible adventure of surfing perfect waves, sharing campfires with total strangers, and keeping the bus running with duct tape and prayers in more than 200 gorgeous photographs, soulful text, and a professionally produced thirty-minute DVD. This Friday at Hurley Headquarters, check out the movie, art, pictures, and sculptures from the journey and and meet the authors Eric Soderquist and Chris Burkard to talk story.

Watch Taylor Steele’s “Days of the Strange” Right Here, Right Now!

May 6th, 2009 | By | 2,262 Comments

 

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Taylor Steele’s latest film, “Days of  the Strange”, will make its California debut on Friday, May 8th at the Encinitas Community Center in Encinitas, CA. The $15 per ticket event is a fundraiser for the Kona-California Scholarship, which seeks to help students from Kailua-Kona, HI, pursue higher education on the mainland. The two-screening video premiere will be followed by a performance by the HI Roots, as well as a silent auction and raffle of items generously donated by Quiksilver, Reef, Nike 6.0, Nixon, 808 Stand up Paddleboards, Primo Island Lager, Monster Energy Drink, Clark Little Photography, and John Rowe Photography.

The Encinitas Community Center is located at 1140 Oakcrest Park Drive in Encinitas, CA.  Doors will open at 5:30 pm for the all ages showing taking place at 6:00 pm. After the film ends and the first crowd makes their way home, the doors will reopen at 7:15 pm for the age 18 and over second showing, which will occur at 8 pm sharp.

Get the newly released DVD of Days of the Strange HERE