Best Parties at the 2014 US Open of Surfing Where to Send it in Surf City During the World's Biggest Surf Contest

July 21st, 2014 | By | 1 Comment

FTLF 2013 postcard

1. Follow the Light Foundation Photography Awards

What: The most prestigious award in surf photography When: When Tuesday 7/29, 7pm
Where: Shorebreak Hotel, Main Ballroom (Open to the Public)
Who: The new class of Lensmans soon to grace the spreads of every major surf media outlet.
Finalists: Ryan Craig, Woody Gooch, Seth de Roulet, Rambo Estrada, Dane Grady
Why: To witness history through the legacy of Larry “Flame” Moore (more…)

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Spotted in SWELL

July 21st, 2014 | By | No Comments

Look who we found sporting their SWELL this week…
blogger-bobbed645
Blogger: The Bobbed Brunette | Get the Goods: Double Strap Tank (more…)

SeaMade: Get Up, Get Out A series on surf, cross training and lessons on all things salty by guest blogger, Madison

July 20th, 2014 | By | 1 Comment

rise-and-shine645
The other morning I woke up at the witching hour of 3:15am. Even my usual playlist of Ludovico Einaudi couldn’t lure me back into dreamland. So by four I was up and brewing a mean grind of french pressed coffee and contemplating what to do next.

Being that it will still pitch black out, I got into some creative projects, like making collaged cards for friends & family. The last thing you want to do when you wake up early is get sucked into the interwebs of your computer. Next thing you know it’s 10am and all you’ve done is lay around, Pinteresting, tumblring, and online shopping…not that those aren’t fun but you can’t go wrong by starting your day with some movement.

So as my mug was drained and my caffeine buzz settled in, I hit the road to check out Encinitas by dawn. (more…)

Slice of Life | Mix It Up Guest Series by Stephanie Schechter

July 20th, 2014 | By | No Comments

mixed-prints

Life is all about taking risks – including fashion choices! This summer, bright and bold prints are very in, and there is no harm in mixing them up. While clashing prints is an unconventional concept, it can totally work with the right patterns, and the right attitude! Don’t be afraid to get creative; you’ll stand out for all the right reasons.
Pictured: Element Wrap Sweater | Lolli Bikini | One Teaspoon Shorts