Behold: The 2010 Miss Reef Calendar

November 16th, 2009 | By | 4,796 Comments


Admit it, all of your wildest dream have come true. Well, maybe not your WILDEST dreams, but for sure some of your cooler ones. Back in action after a disheartening 2009 disappearance, the Miss Reef Calendar is back (no pun intended) in all of its scantily clad glory. Girls, if your boyfriend tells you he doesn’t want this, he’s lying to you. Get it now, because we know you want it.

Get the 2010 Miss Reef Calendar HERE

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

Win a Custom-Shaped Board from BAYVI and Brice Surfboards!

November 15th, 2009 | By | 1,392 Comments


Enter to WIN a custom shaped surfboard from BAYVI and Brice Surfboards!


About BAYVI:
BAYVI = “BAY 6” = “Basics”
It‘s about passions. It‘s about expressions. It‘s about the commitment to the ‘basics’ of our lives and the VI degrees of connection we share. More than just quality apparel, BAYVI represents a living, breathing identity. A way of life. New at Swell, the Hawaiian brand BAYVI is all about keeping it real and doing things differently. Join the BAYVI 6A at Get the goods at Swell

A shaper of a new generation, Brice Yamashita has emerged from Hawaii in recent years as a talented shaper providing magic rides for professionals and local rippers alike. Mentored by the best, Brice brings a combination of personal waveriding skills and shaping knowledge to shape that magic board. Watch the guy surf. He rips. Ride his boards. They’re magical. A proud rider of the BAYVI Surf Team and designated shaper of Team_VI, the man is constantly innovating, tweaking, and striving to create the perfect board for you. Visit Brice of Brice Surfboards at

Meet the Swell Lookbook Models!

November 14th, 2009 | By | 5,087 Comments

Love our new lookbook? Not to toot our own horn, but “toot, toot!” We heart them too! But we’re not taking all the credit, they definitely wouldn’t look so cute without Rochelle, Kalani and Megan…Swell’s newest models. Just in case you didn’t get enough of their unique personalities in the lookbooks, we decided to do some lighthearted interview to prove that they aren’t just a group of pretty faces…

A deep look from the shallow end at Kalani (the ultra smiley girlfriend of an unnamed 9 time world champion surfer):

More after the break!

The New Holiday Lookbooks Have Landed!

November 13th, 2009 | By | 4,106 Comments

There’s a new kid in town, well four really. It’s Swell’s new Holiday lookbooks! Everything we love about this season’s trends are backlit by whimsical and slightly quirky landscapes of bears, motorcycles and a bitchin’ DeLorean. Yeah! And it’s all designed by Southern Californian artist Matt Allen from The Ryde.

Pick your fav look and let us know what you think!
Wild at Heart: Wild at Heart takes traditional feminine touches and adds in a handful of flowing lines, free silhouettes, and earthy accents. Chiffon, sheer weaves, and delicate embroidery are paired with structured boots, tan leather accents, and slim denim for a care-free and girly look.

View the next three after the break…