New Up and Coming Line: Gentle Fawn

March 4th, 2010 | By | 885 Comments

A sweet name with a lot more bite than it suggests…


New to Swell, Gentle Fawn brings a unique innocence that’s translates into unexpected shapes details. Gentle Fawn is a contemporary and imaginative line of clothing that speaks for people who follow their own paths in life. The overall aesthetic reflects a strong sense of fashionable edge, but never neglects the bit of charm that sets Gentle Fawn apart from the rest.

Check out handpicked Gentle Fawn treasures at Swell.

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Some Scurvy Shreds from Captain Fin Co.

February 26th, 2010 | By | 2,045 Comments

Our buyers found these insane retro-style fins from Captain Fin Co. 

Taking art to a new venue, Captain Fin Co. makes some intensely insane, unique, and art-driven boards with a huge retro-influence. With these factors considered, it’s no stretch to say the team includes Alex Knost, Joel Tudor, and Cj Nelson to name a few. By far one of this years’ style drivers, whether they were going for that or not. 

‘Ere be Captain Fin Co., with fins that landed it, matey.

The Making if the 2010 SUrfing Mag Swimsuit Issue

February 25th, 2010 | By | 3,586 Comments

Surfing Magazine has just made all of your wildest Thursday afternoon dreams come true…a behind the scenes peek at the shooting of the 2010 Surfing Swimsuit Issue in San Juan, PR. Enjoy (like you wouldn’t).

Ladies- get the all of the bikini goodness at Swell.
(Get the pictured Insight bandeau HERE)

The Runway Collection by Billabong is Here

February 23rd, 2010 | By | 4,705 Comments


The first ever Runway Collection by Billabong has arrived! The fashion-forward swim collection is straight off the Design for Humanity runway, and benefits Water, a charity that brings fresh drinking water to developing nations. Check out the collection at Swell, and watch it live below.

Then let us know what you think! Would you rock it?