Red Bull Riders Cup Serves To Fuel SCHS’ Fire

May 27th, 2009 | By | 1,224 Comments


The Orange County Regional Championships, the seventh stop of the 2009 Red Bull Riders Cup season, took place this week in sunny, albeit “small” conditions. This leg saw Orange County’s best high school surfers battle it out in a series of close games. Participating high schools included San Clemente High, Newport Harbor High, Edison High, and Huntington Beach High.

In 1- to 2-foot surf at best, the SCHS team fought fiercely in some of the worst conditions they’ve had to compete in the entire year. Surfing against the local favorites of Huntington Beach, the SCHS team was plagued with high tides and drastic lulls. The event did see some highlights for the team as Dane and Patrick Gudauskas, WQS warriors and SCHS alumni, came down to root the team on and make sure the boys were focused. Dane gave an incredible speech to the team leading into the third quarter of the game.


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New at Swell: Shortstraw

May 22nd, 2009 | By | 3,434 Comments


Have you heard of Shortstraw? It be a lot cooler if you did. Built on the joy of foam dancing in all its manifestations, this art-based, Australian-born surfwear brand offers a refreshing but less traveled approach to surf apparel. With sketched and primary color-filled tees and boardshorts, Shortstraw brings a laid-back, artistic element to the line-up.

Check out Shortstraw apparel at Swell.

Represent America This Holiday Weekend in Style. F-Yeah!

May 22nd, 2009 | By | 739 Comments


Want to go America all over everyone’s asses? This USA Patriot tee from Grn Apple Tree has the red, the white, and the blue: colors that won’t fade whilst yer kicking ass. Why is this chick so wild? That’s freedom baby. Sweet animal printed freedom. America f-yeah.

Get some Memorial Day freedom at Swell.

Bold Bikini Trends for 2009

May 21st, 2009 | By | 2,699 Comments

We took a dip into the swim trends shaking up the beach scene in ’09, and came out with some looks that are sure to make 007 want to dive right in.


Your strappy summer dresses will thank you for rocking this flirty trend. The sun is all over the new strapless bandeau cuts this season–leaving you sans shoulder strap tan lines just in time for your senior prom photos. It’s a tribute to the bombshell style that’s managed to make a smoking comeback every decade since the 1940’s. Think Chili Williams’ LIFE magazine pin-up, or Christine Brinkley’s famous SI Swimsuit Cover. This time around the classic gets a twist, literally. The twisted front bandeau injects an extra element of 3D form to the basic silhouette, giving it a slightly edgier appearance without taking away from the sexy classic style.

Our Favorites:
Reef Reindancing Bikini
Insight Feather Rainbow Bikini



From frocks to socks, we’re seeing tie-dye, ditsy florals and everything  retro dominating the fashion scene. So it’s no surprise to see the groovy prints taking over swimwear in true Woodstock-style fashion. The free-spited styles are made for the sun, giving off girly, earthy vibes that flow with the rays.

Our Favorites:
Billabong Abby Triangle and Addison Tie Side
Billabong Avery Triangle Top and Sky Tie Side



Eye-catching neon has recently rehabilitated from its days limelighting on fanny packs and scrunchies. Sponsoring its recovery, Animal Print teamed up to help rennovate its reputation. Now neon is back in a bigger way than a Stones reunion tour. We couldn’t be more proud of the two for their popular comeback.

Our Favorites:
Roxy Rebel Bikini
Billabong Morgan Triangle Top and Jackie Tie Side Bottom.

Let us know your favorite trends and rock whatever rocks your style! For more of summer’s boldest bikini trends, click HERE

For all of this summer’s bikini styles, click HERE