Billabong presents OC Art of Shaping at ASR San Diego

July 23rd, 2010 | By | 5,131 Comments

Billabong Art of Shaping Orange County Edition

Clear your schedule for the 13th -14th of August and head down to ASR San Diego for the Third annual Billabong OC Art of Shaping Event. Twenty-two Local Orange County Shapers will showcase a trademark board that best represent his style and contribution to the sport of surfing. Each board will be displayed for guests with a complete bio, photos and more. Later in the evening the boards will be auctioned off to benefit the SIMA humanitarian fund and bragging right among the shapers. The Live auction will begin at 7:00pm sharp so make sure you get there early to check out an impressive collection of classic boards.

The finalized list of invitees includes: Robert August, Matt Biolos, Steve Boehne, Bob “The Greek” Bolen, Lance Collins, Richard Harbour, Roger Hinds, Bob Hurley, Bruce Jones, Jeff “Doc” Lausch, Terry Martin, Mickey Munoz, Timmy Patterson, Ed Sakal, Peter Schroff, Terry Senate, Cole Simler, Tim Stamps, Bill Stewart, Shawn Stussy, Jeff Timpone and Barry Vandermeulen.

read more at :

Hope to see you all there!

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

Behind the Scenes: Fall Catalog Shoot

July 23rd, 2010 | By | 3,627 Comments

Check out some behind the scenes photos from SWELL’s Fall 2010 catalog shoot…

SWELL model Brit, doing what she does best in one of our favorite Fall outfits.

Our stylist Michelle- making it all look amazing.

Dream accessory closet. Sigh.

Cynthia Rowley for Roxy Wetsuit

July 23rd, 2010 | By | 3,513 Comments

Just the sweetest thing since sugar: the new Roxy wetsuit by Cynthia Rowley. Loaded with both Bond and retro appeal, this color-blocked style it THE stand-out suit of the year. Get one before the girls at SWELL grab them all up!


Featured above: Cynthia Rowley for Roxy Wetsuit

We’re In Miami, B(each): Photos from the 2010 Miami Swim Show

July 22nd, 2010 | By | 797 Comments

So much (and so many colors) to see at the Miami Swim- the epicenter of all that is new in swimwear. Here are a few SWELL-approved highlights from the land ‘o art deco, fuchsia, sparkles and ham…

Tori Praver- It could have been the lavender martini, but the Tori Praver line was more magical than a double rainbow.

MIKOH at the Sagamore Hotel Penthouse:
San Clemete-based Oleema and Kalani Miller ( former SWELL models!) showed their Spring 2011 line, full of fresh cuts, amazing construction and smiles.

Luli Fama Show- fast-forward to the end of this. If I were to ever condone the using of the word “hot” in relation to style, it would have been here.

Tyler Rose Runway Show:
Somehow the rock-star designer reclaimed gold lamé from Vegas, taking it back to its glam rock roots.

Stars and stuff…