In what is sure to be a monumental partnership in the race to protect surf breaks world wide, the Save The Waves Coalition and the International Surfing Association (ISA) have ljoined to launch the World Surfing Reserves program. “The ISA is very pleased to act as a catalyst in this new program,” said Fernando Aguerre, president of the International Surfing Association. “We’re not saving the waves for surfers, because we’re surfers. We’re protecting these special places as citizens of the world, because community surfing areas are not only an important part of the natural coastal environment, but they are increasingly an important part of local and national culture…” Dean LaTourrette, executive director of Save The Waves, explained that the ISA’s support was critical toward future efforts in reaching regional leaders where wave zones are located. “Without the grassroots support of local communities, we couldn’t move forward with this program.” Other key elements of the program will include the creation of a World Wave Sites Fund to finance signage, research, and campaigns for the protection of waves, and pending partnerships and endorsements with the Association of Surfing Professionals (ASP), National Surfing Reserves (NSR) Australia, United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Center, Global Heritage Fund (GHF), as well as other groups that will help support and implement the program worldwide.
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“I’m going to get my rocks off seeing girls in California skating around wearing my clothes more than I think I will seeing it in the fashion world.” – Erin Wasson
As if you needed another reason to love Rvca, the uber action sports /art lifestyle brand recently picked up uber model Erin Wasson to develop a signature line featuring her beachy tomboy-chic inspirations. Best known for her megga ad campaigns for Balenciaga and H&M, the line launches in January and will include cotton tank tops, denim cutoffs, a wool miniskirt, a silk button-down emblazoned with tiny thunderbolts, and a jaunty blazer with a zipper running up the back. The entire 16-piece collection will range in prices between $55 – $230. In a recent interview with WWD, Erin expalined she thinks the problem with surf and skate companies is that “…girls’ stuff tends to have a lot of pinks and blues and it’s just assumed that’s what girls want to wear… When I used to wear skate clothes the only ones I really ever loved was WESC. Volcom used to be cool but then went off the boil. I reckon this line might be something along the lines of WE, which is great news. Not all girls who love to snowboard and skate have punk taste.” Hmmm, sounds like Erin has already sewed herself some pretty big britches. We’ll keep you posted on the line’s arrival here at Swell.
So you procrastinated? No worries, we’re not judging you and there’s still time to shop at Swell.com and get your order on time and under the tree before your name hits the naughty list. And we’re even throwing in free shipping for orders over $50! We’re guessing you’ve waited until now to get that gift because you’re torn on what to get that picky person, so we’ve created a gift guide of our most favorite and most wished for products to give you some hints. Also, check out our wishlist page to see if someone you know has a “gimme!” list already created! Hurry up and make your own wishlist and enter to win everything your little procrastinating heart desires that’s on there! Shop for yourself while shopping for your friends…we know you do it anyway. So start clicking because time is ticking to get your order in on time for the Holidays!
Keepin’ it real is the name of the game this season. These basic tees and hoodies threw out the labels and took back OG style. Sport slick style the way it’s supposed to be rocked. No logos, no frills, just pure chill. So order your clothes like a man orders his beverage: full of quality and san-garnish.
Click Here to Take a Look at Swell’s Old School Basics