NEW FEATURED STYLIST MICHELLE MITCHELL ROCKS YOUR WARDROBE

February 5th, 2009 | By | 2,907 Comments

GET INSPIRED BY HER ROCKIN’ OUTFITS PICKS AND A FIND OUT HOW SHE MADE IT! 

DREAM OF BECOMING A PROFESSIONAL STYLIST? FIND OUT HOW YOU CAN HERE!

picture-1

Santa Rosa born and Laguna Beach bred, stylist Michelle Mitchell is a fashion powerhouse packed in a tiny, albeit very chic and contemporary, package. An automatic go-to girl for Swell, Rip Curl and numerous other apparel giants, Michelle is adored for her eclectic savoir faire and can-do attitude. (Of all the well-loved styling stories in the industry, the greatest is the one about Michelle’s killer poise and positivity during a tense studio shoot when a major earthquake hit.)

Her calling came very early – during her diaper years to be exact – when it was noted that she would always get a jump on the cuter outfits, leaving her twin Shay the “uglier“ versions.

A big time lover of Fred Segal, Buffalo Exchange, Swell, eBay, and the Rose Bowl’s famous flea market, Michelle’s own personal style can easily be called beachy Bohemian – but with tall boots and a bandana thrown in for her trademark twist. Boots are actually something you’ll rarely see Michelle without, as she firmly believes they’re the saving grace that will make any ensemble appear more polished and put-together.

Never one to shy away from a challenge, we put Michelle to the test on the hot trends to favor and those to ignore – and ended up contemplating whether we should throw out everything in our closet.

The first “look“ or trend you obsessed over as a teen: I remember “needing“ a lime green spaghetti strap tank top…
Favorite music in high school: I’m sorry; this is just too embarrassing to answer…
The art/posters that covered your high school bedroom walls: 3 words: Purple, black and white.
Early celebrity idolation: MADONNA
Current celebrity idolation: Anyone from Nicole Richie to Rachel Bilson to M.I.A.
College / Fashion School?: Marketing and Visual Merchandising major at Long Beach State
Biggest job/best assignment: Swell shoot in Hawaii. Great crew of people…felt more like a vacation with friends than work.
A few things you can’t live without: G-star Denim, Frye (Eldorado Slouch) Boots, Havaianas, basic white/black tanks and tees, silky cami’s, bandanas, vintage jewelry, leather purses.
Favorite designers: You want me to say Marc Jacobs, right…?
Your go-to outfit for around town: Back to the basics: A black/white tee, denim, bandana, leather hobo bag, and Havaianas.
Your go-to outfit for a night on the town: A silky cami and tall boots
Person, living or dead, you’d love to work with: Chloe Sevigny
Person, living or dead, most deserving a Michelle Mitchell makeover: My oldest sister
Your list of top trends to follow this spring: Ditsy florals, over-sized ruffle swim, one-piece swimsuits (monokini), high-waisted pencil skirts, 90’s grunge, lingerie inspired product, big gold jewelry, different style chains, anything vintage, and sheer tie-dyes.
Your list of trends to ignore: Boobs and Botox
What’s your advice for looking stylish on a budget?: Stick to the basics: All black and a big leather purse.
Favorite style magazines: Missbehave, Foreign Vogue, Nylon, Our People, Foam, Domino (for interior design), Us Weekly
Right here, right now, your 5 biggest obsessions: Mexican Beach Poncho, Hightop Nikes, Natural/Nude makeup-blush/mascara/lip gloss, Funky hair, Black leggings

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

FOR KAUAI OUT LOUD! OUR DRESS LOOKBOOK HAS LANDED

February 3rd, 2009 | By | 4,033 Comments

picture-2

Looky-looky at our dress booky! We pulled out all the stops for the debut of our first ever lookbook, featuring an exotic Hawaiian photo shoot and the best in dresses for spring 2009. Is there no end to the depths we go to bring you the best in fashion and photography? Is it any wonder we’ve been the surf industry’s favorite online retailer for nearly 10 years? Can you believe you still haven’t posted our RSS feed to your Facebook page?

SCENE AND BE SEEN: NEW SURF GALLERY TEES

February 3rd, 2009 | By | 1,366 Comments

gallery-banner

Final score: Swell – 10, 384, 222. Everyone else: 0.

This week’s launch of our new Surf Gallery series tees marks yet another monumentous occasion, proving Swell is indeed the world’s premier surf shop. (I think we’ve been saying that since day 1, but now we say it with a lot more conviction.) Partnering with the famed Surf Gallery in Laguna Beach, we’re featuring the works of some of their most prolific artists on limited runs of highly sought after t-shirts. Renowned artists include: Harry Daily, Koji Toyoda, Julie Goldstein and Scott Richards.

In the upcoming weeks we’ll be profiling each artist, but I’d like to start with Harry Daily—being that I still owe him $30 for two signed posters I stole from him 12 years ago. (more…)

DAILY (ALMOST) S.C. SURF SESH FROM ASK A DUDE

February 3rd, 2009 | By | 2,382 Comments

bill-1

Hey boys and girls, here’s yer surf report for Tuesday, February 3rd. Well today was an absolute gorgeous beach day! Around 80 degrees without a breath of onshore wind. Sheets.  Although the weather and wind were perfectly ideal for surfing, there was unfortunately very little surf. With the tide bottoming out midday the ocean resembled Lake Titicaca in the Orange County area.  Complete doo-doo. You would’ve had to have been the size of a gecko to have any fun. The good news is it looks like we have some Kamchatka/Aleutian activity headed our way for the latter part of the week. Stay tuned. 

Until next time- Shoots.
-That one dude guy