FOAM’s relaunch party went down this past Tuesday at the Surf Gallery in Laguna Beach. As you’d expect, the crowd was hot and so was action. (Seriously, there was no air conditioning). Rochelle Ballard, Kassia Meador, the Gudauskas trios, and Donovan Frankenrieter were among some of the elite to soak up the free drinks, sushi and atmosphere. Click here to view the photos on our Flickr account.
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Life has taken on new meaning for us at Swell, as we’ve recently introduced Insight to our stellar lineup. For those new to this Aussie-based brand, get ready to have your world rocked. It doesn’t do them near justice to say they’re the next Volcom or Rvca; but you can bet your Wii savings account that their gear will be at the top of your Christmas list. Recently voted as surfing’s “Breakthrough Brand of the Year” and “Men’s Campaign of the Year” for 2008, Insight is well on their way to world domination. (Click on images for a larger view.)
For this month’s In The Lineup / Washed Up, we’re doing it Texas style (whatever that means). Jake S., an undergrad at Concordia gives us the lowdown on what’s up and out at his campus. And for all you girls who might be taking a shining to Jake, he plans on becoming a surgeon–being that women and the human anatomy are among his prime interests and all. And when he’s not studying naked bodies, you might find him playing football, going to the beach, going out on the boat, wakeboarding, surfing, or going to concerts.
We know that in between your musings on viable Middle East exit strategies and standouts in the NFL pre-season, you’ve been wondering what the key denim looks for fall will be. We worry no more, because we’re here to get you dialed in. To nail the trends you gotta think faded, cuffed or colored. A little something for everyone if you will. If you’re still confused, just think of your preferred pastimes. Are you a loadie? Then go for the jeans that are as bleached out as your carpet stains. While other kids were hooked on Spider Man, did you secretly wish that Fonzi was your real dad? By all accounts you should be rocking the rockabilly roll. But if you’re more the type that still dreams you can one day be a roadie for the Crue, then we highly suggest you get yourself into a pair of tighty whities. Well, we hoped we solved you denim dilemma. Next week we debate the ongoing agony of hair gel vs. flat irons.