The Re-Return of Retro Boardshorts

June 17th, 2010 | By | 5,174 Comments


Throwback boardshorts have returned, again. After a long dark period of below-the-knee boardshorts many-a-boarsholigists were convinced that the next logical step would be an influx of “shant” style trunks, which would then escalate quickly to the surf pant- lead and popularized by Matthew McConaughey’s fine linen pants. Fortunately, good sense prevailed, and the proverbial tide shifted the other direction. As surfers noticed that they could maximize both bottom-turn AND bronzing potential, lengths began to shorten, and all was good in the world. Spearheaded by the tragically hip Southern California longboard posse, Alex Knox, Aussies, and Mitch Buchannon, these logo and length-light styles have trickled down into surf scenes across the globe. Old dudes everywhere are kicking themselves for finally just catching on to the “hip 22’s”. Oh, flap-doodle!

Shop more scalloped leg boardshorts.

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New at Swell: Tigerlily

June 15th, 2010 | By | 2,686 Comments


Viewing the world through bikini-colored glasses, Tigerlily fuses innovative prints from around the world with classic, figure flattering silhouettes that would leave any fashion-forward beach-lover in awe. Founded by Australian Jodhi Meares, her goal was to creative a brand that represents beauty and strength, individuality and confidence. A brand that is exotic and sexy but grounded. Check out Tigerlily’s collection of Aussie beach-inspired styles at Swell!


Pass On the Green Goodness…

June 14th, 2010 | By | 835 Comments

The Eco-Edition of the Swell catalog has just arrived. A tribute to companies that are doing their part to help promote eco-conscious goods for a cleaner earth. Help support global greening by choosing to buy eco- and pass on the green goodness!


New Iron Man VonZipper Shades

June 9th, 2010 | By | 3,345 Comments


Somehow the VonZipper Fulton got even more 80′s….check out the new special edition Iron Man Fulton. Siiick.