Found: Nike 6.0 on The Selby

December 29th, 2009 | By | 6,978 Comments


Perusing The Selby, on my lunch hour of course (cough, cough), I came across a piece of sneaker gold in the form of a project Todd Selby did with some top Nike 6.0 athletes. As a typically untypical Selby collection, the project is an eclectic mix of photos, paintings, interviews and videos with the Nike 6.0 team. Probably one of the most original athlete interview-type deals I’ve seen. It’s for sure worth a peak. 

Check it out here.

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Spotted Bearing the Mark of BAYVI…

December 24th, 2009 | By | 4,980 Comments


Mark Wahlberg departs in style that’s is on point and and far from Funky.

Check it: This week Mark Wahlburg was recently caught in the act sporting a tee from the new brand BAYVI.
Why you give a hoot: BAYVI is a sick new brand from Hawaii that’s all about keeping it real and doing things differently. We dig it. Mark digs it…

Check out the line at Swell.

New Years Outfit Picks from Cosmo Girl

December 21st, 2009 | By | 1,917 Comments



On point with this year’s favorite trends, Cosmo Girl came up with a list of must-have pieces to celebrate the New Year. Jewel tones, ruffles, asymmetrical lines and statement necklaces top the list of favorites, and Swell has them all! Included in the list of top styles:
Volcom For A Cause Dress
Zads Tribal Necklace
Free People Dynasty Shift Dress

News Flash: Surfing Mag Is “Gay For Dane Reynolds” and His Denim Shirts

December 11th, 2009 | By | 2,401 Comments

(photo: Surfing Magazine)

Breaking news….Surfing Magazine recently confirmed the rumors, stating that they are, in fact, “gay for Dane Reynolds.” If you’ve been on lately, you might have noticed this phenomenon towards gayness for Dane Reynolds and his denim. A little bi-denim curious (we’re talking denim on denim action here)? Read up on the most up-to-date denim movement news at

Are you gay for Dane and his denim too? Live out your denim dreams at Swell…

Element Blended Shirt

Billabong Sable Shirt