As Seen In USA Today Online: Billabong Cabo Cami

August 14th, 2009 | By | 647 Comments


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Fresh Gear, Old School Lines: Ladera Skateboards

August 13th, 2009 | By | 1,085 Comments



From Santa Cruz, CA, with a rusty jigsaw, a sheet of plywood and a passion for skating, Ladera developed a skateboard that is vastly different from the cookie-cutter decks available at the local skate shops. Adorned with hand-painted art and a shape that merges style with function, Ladera skateboards capture an element of individuality and expressiveness that define the company in its entirety. Armed with a progressive team of athletes and a shared passion for skating, Ladera Skateboards has evolved into a community focused on redefining the capabilities of every single rider.

New at Swell: Hozell

August 13th, 2009 | By | 1,625 Comments


As the self-proclaimed “World’s First Leisure Brand,” Hozell holds a strong commitment to non-commitment. The OC brand started off as a group of friends, making socially responsible clothes, and selling them out of an ’84 Shasta RV at a fair price. Since then, Hozell has become an underground success by simply making the best fitting, and most wearable tees and polos around. It’s modestly laid up as “leisure with dignity.”

Come Check Out Hozell at Swell

As Seen In: Houston Surfing Examiner Online!

August 12th, 2009 | By | 871 Comments




“Swell has everything you will need from staples to trendy pieces for your school girl wardrobe! Hurley Essex YC Tank Dress is a great addition to any girl’s closet. You can pair it with layers and add your own style. The Billabong Ryder Blazer gives you a studious appearance. Pair it with glasses for a study friendly look. Are you crazy for leggings? The Element Siri Dress or Roxy Good Times Dress could both go with leggings. Simply add a jean jacket when it gets cool. What is a girl to do without accessories? Nixon has a fair share of watches for around $55+. The Zads Wired Wrapped Stone ring could go with almost anything, and it will look great on your hand as you pass notes. The O’Neill Miss Social Bag makes being a social butterfly look scholarly. makes it easier on you. You can shop by outfit for fall. Faves: Fresh Start, Class Dismissed, Secrets Out, It List, and The Low Down.”

-Houston Surfing Examiner, Julie Leiendecker.

Get Your Style Inspiration for Fall HERE!