The New Holiday Lookbooks Have Landed!

November 13th, 2009 | By | 3,827 Comments

There’s a new kid in town, well four really. It’s Swell’s new Holiday lookbooks! Everything we love about this season’s trends are backlit by whimsical and slightly quirky landscapes of bears, motorcycles and a bitchin’ DeLorean. Yeah! And it’s all designed by Southern Californian artist Matt Allen from The Ryde.

Pick your fav look and let us know what you think!
Wild at Heart: Wild at Heart takes traditional feminine touches and adds in a handful of flowing lines, free silhouettes, and earthy accents. Chiffon, sheer weaves, and delicate embroidery are paired with structured boots, tan leather accents, and slim denim for a care-free and girly look.

View the next three after the break…

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San Clemente Local Wins the O’Neill Cold Water Classic

November 12th, 2009 | By | 117 Comments


Right on, right on.  Proof that San Clemente does, in fact, rule: SC local Nathan Yeomans  ripped a new one in some of the best surfers in the world this past weekend, taking home the win at the Santa Cruz O’Neill Cold Water Classic contest. Next step for San Clementians (San Clementines, San Clemente-ites?): try to take over the world with our radiation-filled tans and arsenal of spicy taco shops by the way, Pedros followers, la Tiendita has you beat by miles). Bah, ha, ha!

Video Shorts..Reenacted In Boardshorts. New from Billabong.

November 11th, 2009 | By | 1,275 Comments

The newest Billabong shorts… dramatized in boardshorts.
Numero three of the series star this year’s Pipe Masters champ Taj Burrow…with a stellar supporting cast, the Billabong Launch Boardshort. A performance boardshort with insane Platinum Quad Stretch technology. Land yourself a pair.

Now at Swell

Shred Update from the SCHS Surf Team

November 10th, 2009 | By | 1,090 Comments


What’s new with the San Clemente High School Surf Team…VICTORY!

“This morning at T-street the San Clemente Tritons and Newport Harbor Sailor’s met for the second time this season in a match-up that would help determine the Leage Champions. The last match was won by the Sailor’s 94-74 up in Newport. There was plenty of swell on tap for the competition with the best surf showing up in the Men’s longboard heat. In that heat the Triton surfers, Nick Hagen, Dennis White and Eli Gillis recorded the only clean sweep of the morning. The rest of the Tritons also dominated by winning every heat. The Tritons had a commanding lead half way through and never looked back. The final score San Clemente 103 Newport Harbor 65. It was a great team victory by everyone! Up next for the Triton’s, a contest against Aliso on Friday and then the League Individuals next week at Upper Trestles.”

-SCHS Surf Team Coach John Dowell