Summer Sneak Peak Video from Element Eden

March 5th, 2010 | By | 600 Comments

Get ready for the sun with Element’s sneak peak into Summer video. Shot in the Antelope Valley with Jessica Mau from Ford and fashion photographer Glynis Arban, this Summer preview gives the heads up on the pup-coming trends: distressed leathers, jewel tones, ethnic prints and embroideries, earthy sun dresses, and sheer cotton prints.

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New Up and Coming Line: Gentle Fawn

March 4th, 2010 | By | 627 Comments

A sweet name with a lot more bite than it suggests…

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New to Swell, Gentle Fawn brings a unique innocence that’s translates into unexpected shapes details. Gentle Fawn is a contemporary and imaginative line of clothing that speaks for people who follow their own paths in life. The overall aesthetic reflects a strong sense of fashionable edge, but never neglects the bit of charm that sets Gentle Fawn apart from the rest.

Check out handpicked Gentle Fawn treasures at Swell.

Some Scurvy Shreds from Captain Fin Co.

February 26th, 2010 | By | 1,424 Comments

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Our buyers found these insane retro-style fins from Captain Fin Co. 

Taking art to a new venue, Captain Fin Co. makes some intensely insane, unique, and art-driven boards with a huge retro-influence. With these factors considered, it’s no stretch to say the team includes Alex Knost, Joel Tudor, and Cj Nelson to name a few. By far one of this years’ style drivers, whether they were going for that or not. 

‘Ere be Captain Fin Co., with fins that landed it, matey.

The Making if the 2010 SUrfing Mag Swimsuit Issue

February 25th, 2010 | By | 3,326 Comments

Surfing Magazine has just made all of your wildest Thursday afternoon dreams come true…a behind the scenes peek at the shooting of the 2010 Surfing Swimsuit Issue in San Juan, PR. Enjoy (like you wouldn’t).

Ladies- get the all of the bikini goodness at Swell.
(Get the pictured Insight bandeau HERE)