SWELL Takes Over 8th Hole of Waterman’s Golf Tournament

July 15th, 2010 | By | 1,110 Comments
Players had to get past the C4 and Bill

Welcome to Bushwood!

Last Thursday Swell sponsored the 8th hole at SIMA’s 10th annual Waterman’s Weekend Golf Tournament at the St. Regis perched over the Salt Creek line-up. Surfer’s and their sponsors took the links to tee off amid company sponsored parties at each tee box.

In years past golfers surfed a wave at middles for a score to add on their card, but this year’s hazards came in the form of models playing beer pong and tequila cannonballs. Swell fully re-created the cult comedy classic Caddyshack at one of the more difficult holes of the course. Nobody left our Bushwood country club without getting tanked by an exploding golf ball, Peligroso tequila suicides or the heckles of our very own crossed-eyed Carl.

As the day progressed the surfing legends teed off our own homegrown Kentucky Bluegrass featherbed mixed with Northern California sensemilla, and put on a show of their own. Julian Wilson looked Slater-esk, driving the ball as naturally as he rips in the water. Timmy Reyes chipped towards an even score until his buzzed buddy at O’Neil flug a driver at him as he teed off, lopping his shaft in half.

Julian Drives one towards Salt Creek!

Julian Drives one towards Salt Creek!

The classic moment of the day came when 3x world champ, Tom Curren shanked it on his drive, and when he asked for a mulligan ball Dave at Swell swapped it with an exploding one. When it popped and covered Tom in white powder everybody froze, unsure of how the stoic champ would react. He finally cracked a smile, talked some smack, and went on to receive “Waterman of the Year” honors.

The day was definitely a lighthearted way to get everyone together on the course and raise money for the SIMA Environmental fund.

Shooters taking Shooters!

Shooters taking Shooters!

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Killin It Softly, New Girls Action Sports Site

July 15th, 2010 | By | 406 Comments

The secret is out…
Created by some influential industry ladies, MAHFIA.com is filling the gap between male-dominated industry blogs and teen-oriented surf content.
MAHFIA.com os a brand new online visual media magazine. Rooted in sports but focusing on lifestyle, MAHFIA.com will be nothing like you’ve ever seen before. The site will give an inside look into the lives of an influential crew of girls and their friends who shred, create, design, market, write, produce, photograph, film, DJ, dance and make a living by pursuing their passions. Driven by relentless determination and hunger for creative progression, the MAHFIA has been killin it softly under the radar…until now.

Check out the teaser, then hit up the official launch party July 23rd @ El Dorado in downtown San Diego (9pm-1:30am)

One Towel = One Rescued Orphan

July 6th, 2010 | By | 864 Comments


Beyond the Surface is a nonprofit corporation in the United States, with a mission is to eradicate youth homelessness in coastal communities worldwide and empower street children and disadvantaged youth through the sport of surfing. Beyond the Surface sponsors three international nongovernmental organizations:
The Kovalam Surf Club in India
WAVES for Development in Peru
The Umthombo Surf Club in South Africa
With every towel purchased, one more homeless youth in Peru, South Africa, or India will be helped off the street, into a classroom, and onto a surfboard- rescued from a lifetime pf poverty.

Support Beyond the Surface International, buy a towel HERE

Make a donation or read more about Beyond The Surface HERE

Follow The Light Foundation Announces This Year’s Finalists!

July 2nd, 2010 | By | 2,944 Comments

Winner to be announced at the Shorebreak Hotel during the US Open of Surfing in August

SAN CLEMENTE, CA — July 2, 2010 — Follow The Light Foundation (FTFL), a non-profit that continues to fuel the dreams of the world’s most talented young surf photographers, announced its 2010 finalists today after an evening of review and deliberation. This year’s installment of young visionaries include: Ryan Tadao Foley from Hawaii, Matt Lusk from North Carolina, Morgan Maassen from Santa Barbara, Billy Watts from San Diego and Corey Wilson from Santa Barbara. The winner of the $5,000 grant will be announced during the US Open of Surfing at the Shorebreak Hotel in Huntington Beach on August 3. “We’re very excited about the talent level of this year’s finalists,” said legendary photographer and judge Aaron Chang. “And to celebrate their skills around this year’s US Open will make it even more special.”

The FTLF was founded after iconic photographer Larry “Flame” Moore’s passing to ensure that up-and-coming surf photographers continue to get the recognition and support they deserve. Flame — legendary Photo Editor of SURFING Magazine for more than three decades — made it a priority to teach and inspire anyone with a passion for photography. This grant helps keep that legacy alive. Details can be found on the FTLF website. (folllowthelightfoundation.org)

Now in its fifth year, the FTLF awards ceremony is part of the world’s largest action sports festival. The US Open of Surfing in Huntington Beach will reach all kinds of people, but there is no better place to showcase the best rising talent in the surf photography world. In years past, FTLF grant winners like Todd Glaser, Chris Burkard and Ray Collins have continued to change the game in what is possible in surf imagery. “The Follow the Light Foundation was a huge boost to my career,” says SURFER staff photographer Todd Glaser. “It not only was a dream come true, but it helped give me the confidence to keep following my vision. I couldn’t be more honored to be part of it all.”

Come August 3, a new artist will get his due recognition. The reception begins at 7:00PM, The Shorebreak Hotel, 500 Pacific Coast Highway, Huntington Beach, CA 92648, www.shorebreakhotel.com. A limited amount of VIP tickets can be pre-purchased for $20 each at www.followthelightfoundation.org. The first 200 general admission registrants are free of charge. Please register on a first-come basis for this event on Facebook at our Follow the Light Foundation “Flame Grant” page.


The Follow The Light Foundation is proudly supported by Hurley, Swell.com, Surfing, Surfline and Oakley.

On October 10, 2005, the surfing community lost one of its most influential figures, Larry “Flame” Moore. After a three-year battle with brain cancer, “Flame,” the Photo Editor of SURFING Magazine for 30 years, passed. He left behind a legacy of brilliant photography and an army of photographers trained by him. Through his work at SURFING, Larry literally shaped the “look” of three decades of surfing. Today, honoring Larry’s request, we have established Follow the Light Foundation (FTFL), an organization that will help finance the dreams of surf photographers, pushing the sport and its lensmen forward. For more information on FTFL, go to www.followthelightfoundation.org.