Malibu: World’s First Surfing Reserve. Come Celebrate Saturday, Oct 9

October 7th, 2010 | By | 1,550 Comments

Save the Waves Coalition, Surfrider, and Billabong officially declare Malibu a Surfing Reserve, part of a global effort to protect iconic surf-spots. SWELL caught up with Chairman of Surfrider West-La/Malibu, Drew Albenze to figure out just what a “Surfing Reserve” means.

SWELL: What is a Surfing Reserve and Why Malibu?

Drew: World Surfing Reserves (WSR) proactively identifies, designates and preserves outstanding waves, surf zones and their surrounding environments, around the world. The program will create a global network of designated surfing reserves that are internationally and regionally recognized.

Malibu’s Surfrider beach is an iconic break. Despite its pop status as the epitome of Southern California surf culture, it is being threatened. This distinction provides recognition by international surfing and environmental communities, as well as the general public – uniting them in protecting this iconic surf zone.

One Down, 8587 To Go

One Down, 8587 To Go

What kind of threats are these iconic surf spots facing
The threats are multi-faceted and include (among other things) coastal development, urban runoff, and lack of proper education about our watersheds. All of these factors threaten the integrity, safety, and quality of our waves.

Surfrider Foundation is dedicated to protecting our oceans, waves, and beaches through activism, education, conservation, and research. Partnering with Save the Waves Coalition was a natural fit for us, and we are inspired to have the very first WSR dedication in our backyard!

What kind of Festivities are planned for Saturday’s Dedication?

The events for the dedication start with a sunrise paddle out at 7am to celebrate. All are welcome. The dedication ceremony kicks off at 11am on the sand. Key partners, including Surfrider Foundation West Los Angeles / Malibu Chapter and the local stewardship council, will be on hand.
A fundraiser/celebration is also planned for 7pm at Duke’s Malibu featuring the music of John Swift.

What other destinations are on the list to become Surfing Reserve?

Thats a question that the people at Save the Waves constantly re-evaluate. Check their website for a look at their agenda

Thanks for all your hard work protecting our aquatic playgrounds. Anything else we should know about this or any other happenings in your zone?

Thanks! We appreciate the support from partners like Swell.
Surfrider Foundation West Los Angeles / Malibu chapter would particularly like to highlight our recent victory on September 22, 2010 when The CA State Water Board voted unanimously (5 – 0) to approve the septic prohibition in the Malibu Civic Center Area. This is the culmination of a multi-decade effort and huge win for improved water quality.

We are also currently running education based programs in the LA area, including Ocean Friendly Gardens and Rise Above Plastics
We continually recruit new activists to strengthen our efforts and always in need of volunteers!

Finally, we are planning a fun Halloween themed fundraising event on Friday Oct 29th to benefit the fight to save the Gaviota Coast – which is also being threatened by development. Please check our website for details on all this and more

Join the fun in style by picking up your Surfrider Membership Tee-Shirt right here at SWELL.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.

Tigerlily Fall 2010

October 5th, 2010 | By | 4,203 Comments

The Australian must-have brand Tigerlily is making it’s move state-side. The up-and-coming brand fuses innovative prints from around the world with classic, figure flattering silhouettes that would leave any fashion-forward beach-lover in awe.

Check out the latest edged-Aussie beach collection at SWELL: SHOP TIGERLILY FALL 2010

SWELL had the chance to chat with Tigerlily’s Head Designer, Amelia Stanley…her thought’s on Fall trends and the newest Tigerlily collection…

SWELL: Tell us something most people wouldn’t know about you…

AMELIA: Two esteemed Astrologists independently profess that I was a witch in a past life…hopefully a nice one…

SWELL: Where do you get your inspiration from?

AMELIA: Nature, architecture, science, music, indigenous cultures, tradition, sentiment, family heirlooms, Ideologies, Italian food and Australia’s beaches.

SWELL: Can you tell us a little about the Fall 2010 collection?

AMELIA: Its dark and moody with subtly rich textiles; hand dyed silk with Gothic mesh window cut-outs, space dye yarn chunky knits with billowing sleeves and sleek velveteen jeans.

SWELL: What is your must-have piece for Fall?

AMELIA: Alice balloon sleeve sweater knit and our Werewolf leather biker jacket

SWELL: What are some major trends you predict for this Fall?

AMELIA: Big, big sleeves in either a sweater or a silk shirt.

SWELL: What trend do you wish would disappear, fast?

AMELIA: Bad floral printed denim in 90s cuts

SWELL: Do you sunscreen or bronze?

AMELIA: Sunscreen! Australian Sun is very strong

SWELL: Why is Prince the best musician ever?

AMELIA: He is the best musician ever because who else can wear head to toe purple and actually pull it off?

Check out Amelia’s Fall Collection for Tigerlily HERE

3rd Annual Battle of the Paddle

October 1st, 2010 | By | 1,960 Comments

Battle of the PAddle
If you’re amongst the anti-sweeper movement, its time to get over it. Not only because the Battle of the Paddle at Doheny Stand Up Paddling pushes the limits watersports, but that most of these guys/gals surf better than you.

The Battle of the Paddle showcases elite SUP racing and maneuvering in a 5 mile biathlon for $25,000 in prize money. You seriously can’t take your eyes off the competitors as they punch through the waves and muscle their 12′ boards down the beach.

Last year delivered a solid head high swell which not only challenged the international competitors, but allowed trailing racers to catch waves in and surpass event favorites. Friend of SWELL, TJ Seamen took home a respectable 13th last year out of 94 world class competitors. This oceanic hombre charges when its flat or firing. Check out the video below, and watch TJ SUP scratch and swim into every slab in the seven seas.

The Battle of the Paddle features a SUP expo and heaps of good times at Doheny State Park, there’s something for everyone. Organizers extended the event an extra day because of the raging success over the past two years. Look for the SWELL hooligans hooting for TJ in the beer garden and we’ll toss you a custom coozie.

When you come home from Doho feeling like a chubby chump after watching these watermen grind out 5 miles of hell, hop on and check out our NEW selection of Riviera Stand Up Paddleboards. You can score a rippable SUP for under a grand, so get your gear here and start sweeping with pride. If some insecure punk ever tries to heckle the sport, kindly offer a board swap and watch his knees wobble…it works.

Here’s the weekend breakdown:

Saturday October 2 – Event day 1
7:00A.M. Event registration opens
9:00 A.M. to 4:00 P.M. SUP EXPO & Kid’s Activities
8:30A.M. National Anthem
8:45A.M. Hawaiian Blessing
9:00A.M. Opening Ceremonies – Hitia O Tera (Tahitian drums & dance show)
9:45A.M. The Challenge – Tom Pohaku Stone & Elite Racers (chanting before race).
10:00A.M. The Elite Race
1:30P.M. The Open Age-Group Race
3:00P.M. Awards ceremonies

Sunday, October 3 Event day 2

7:00A.M. Event registration opens
9:00 A.M. to 4:00 P.M. SUP EXPO & Kid’s Activities
9:00A.M. The Distance Race
12:00P.M. Kid’s SUP Races
1:30P.M. SUP Surf Relays
3:00P.M. Awards ceremonies

Volcom Brand Jeans Presents: The Goons Of Doom

October 1st, 2010 | By | 1,591 Comments

New from Volcom Entertainment….the Goons Of Doom “The Slapper”