As Seen In: Houston Surfing Examiner Online!

August 12th, 2009 | By | 850 Comments




“Swell has everything you will need from staples to trendy pieces for your school girl wardrobe! Hurley Essex YC Tank Dress is a great addition to any girl’s closet. You can pair it with layers and add your own style. The Billabong Ryder Blazer gives you a studious appearance. Pair it with glasses for a study friendly look. Are you crazy for leggings? The Element Siri Dress or Roxy Good Times Dress could both go with leggings. Simply add a jean jacket when it gets cool. What is a girl to do without accessories? Nixon has a fair share of watches for around $55+. The Zads Wired Wrapped Stone ring could go with almost anything, and it will look great on your hand as you pass notes. The O’Neill Miss Social Bag makes being a social butterfly look scholarly. makes it easier on you. You can shop by outfit for fall. Faves: Fresh Start, Class Dismissed, Secrets Out, It List, and The Low Down.”

-Houston Surfing Examiner, Julie Leiendecker.

Get Your Style Inspiration for Fall HERE!

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How to Wear: The Boyfriend Shirt…Without Looking Like Your Boyfriend

August 11th, 2009 | By | 71 Comments

Deep Thoughts from: Swell Model Krystina

August 10th, 2009 | By | 1,604 Comments


Deep Thoughts, Swell’s new interview series, takes a deep look from the shallow-end at Swell’s newest model, Krystina.


Support Your Local Surf Shop! Announcing, Presented by Swell.

August 7th, 2009 | By | 201 Comments


Announcing:, Presented by Swell, and Core Shops Gear on Swell.

We know everyone is talking about “core score” these days. is a site that recognizes “core” surf shops in the United States. It’s about promoting the importance of surf shops that are “keeping it real” to the industry and culture as a whole.