Behind the Scenes: SWELL Holiday 2010 Photoshoot

September 20th, 2010 | By | 3,242 Comments

Glitz, glam…camp fires and cleaning up cigarette butts. It was all in a day’s work for the SWELL team at the 2010 Holiday photoshoot at San Clemente’s San Onofre State Beach. Making appearances are the ever-so-popular Brit, Kristina, Bill “the dude” Ee, the white windowless CoreShops van, and cute babies. We’d like to thank Poseidon for dishing out zero waves and chilled Bud heavy for the appearance of (brand) team and local riders: Dane Ward (Billabong), Jamie Parkhurst, Tyler Mumma (Insight), Ford Archbold (RVCA), Jake Davis (O’Neill), and Jason Miller.

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SWELL and Firewire Surfboards Raise over $4,500 for Firefighters at 9/11 OC Brew HAHA

September 15th, 2010 | By | 3,702 Comments

Irvine Hidden Valley Park, 9/11/2010: The SWELL flag was flying high and the line snaked around the festival grounds to spin SWELL’s “wheel of misfortune”. Firewire Surfboards donated a lip leveling surfboard, aka the 6’2″ Dominator, and thousands mobbed the boys holding down the SWELL booth to take a shot at winning it.

Many left with SWELL shirts, hats, koozies, but only Sean Fitzgerald of Orange took home a glossy new Firewire. We hear he’s en-route to Playa Hermosa, so we’re pumped it landed in the hands of journey-man, hungry fro the last south swells of the season.

The festival included over 50 breweries like Stone Brewery were pouring and pairing, local rockers: The Creepers kept the mojo flowing, and I saw at least a dozen buzzards fall off the climbing wall. We couldn’t think of a better way to raise money for fallen firefighters than to raise a glass and honor our brave brothers in red. This was the inaugural OC Brew Ha Ha, so don’t miss next year’s beers, we know we won’t.
As for the pickled patrons who wandered into the neighboring water-park after the beer went dry… you’re freaking creepy (Yes, you Matt).

Special thanks to:The James Family who hosted the Fund-Raiser, Firestone Walker Brewery who donated their hoppy happiness for tomorrow’s Demo Day, and Firewire for donating the Dominator available on
Brew Vision Below

Keeping It SWELL: About Us

September 12th, 2010 | By | 10,217 Comments


About Billy: Job Title: Harp player to help soothe work environment for fellow employees. “I guarantee that I’ve pee’d in my wetsuit more times than you during one continuous surf session” – Billy (World Record holder for the longest surf session)


About Dave Spangler: Surfs Regular, Snowboards Goofy, Skates Mongo, Bodysurfs McDonald’s trays. I am the SWELL marketing mook.



About Leah: Your salted style blogger. Learn more about Leah here



About Madison: Although she calls Cardiff home, you’ll often spot this little gyp-sea at breaks and bike lanes all over Southern California. Check back every week for inspiration, instruction and more on all things salty and sandy. Insta: @the.salty.wolf  | Blog:



About Morgan: Morgan rides a segway to work and loves the color purple. He enjoys long walks on the beach, rollerblading, and the occasional game of leap frog (esp. while wearing his blades). He works as a pro-bono yoga instructor for SWELL, and manages the gear section in his spare time.

About Nicki: She’s the voice you hear inside your…SWELL emails. “I like to ride my bicycle. Bikinis and bicycles- that’s the world I want to one day live in.” –Nicki


About Rebekah: Say it with us, “SWELL Livin’.” Through her personal blog, Goldfish Kiss, Rebekah proves to be the inspo-authority on outdoor fitness and all things beach living and bikinis. Check out the blog here. But beware, the heavily sanded posts will leave you with some serious island-envy.


About Stephanie: You might know her as the “Watermelon Girl” if you’re social media savvy, but there’s more to this San Diego-raised water baby than her fruit-themed Insta-personality.
So why do we thing she’s so…SWELL?
* She’s a true beach baby. She began competing and picking up sponsors while most of us were still picking up Lego pieces.
* The girl has style, by sea and by land!
* She had us at “Watermelon.”


Here at SWELL, we’re about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up and, but most-importantly, killing it when it comes to surf lifestyle apparel & gear.

SWELL is committed to supporting the waves and beaches that support the surf lifestyle. From the switch to recycled packaging for SWELL branded merchandise, to offering products that support Surfrider and other eco-initiatives, we strive to do our very best in the fight for global greening.

Comments? Leave ‘em on the blog, or join the SWELL Facebook community

Questions? Please don’t hesitate to call or e-mail with any questions. We are here to help prepare you for your ultimate session, whether that session be bronzing or boarding.

Email us at:, or you can call us at: 1-800-255-7873. Our service center is open 8am to 5pm PST, Monday – Friday.

SWELL GoPro Sessions – Part 1

September 9th, 2010 | By | 4,002 Comments

The waves were flat this week in Southern California so Dave and Morgan checked out the local caves with mask, snorkel and a GoPro


Tame Impala – Half Full Glass of Wine

Buy the track off iTunes at

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