Deep Thoughts from: Swell Model Krystina

August 10th, 2009 | By | 1,604 Comments


Deep Thoughts, Swell’s new interview series, takes a deep look from the shallow-end at Swell’s newest model, Krystina.


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Support Your Local Surf Shop! Announcing, Presented by Swell.

August 7th, 2009 | By | 198 Comments


Announcing:, Presented by Swell, and Core Shops Gear on Swell.

We know everyone is talking about “core score” these days. is a site that recognizes “core” surf shops in the United States. It’s about promoting the importance of surf shops that are “keeping it real” to the industry and culture as a whole.


There’s Still Time to Follow the Light!

August 7th, 2009 | By | 410 Comments


Aug 6, 2009

Follow the Light Foundation Announces Extended date for submissions to
The 2009 Follow the Light Foundation Surf Photographers Grant and change of date for the 4th Follow the Light Recipient dinner

$5,000 to be granted to the winning photographer

We are happy to announce that we are extending the deadline for our 2009 applications from Aug. 17 to Aug. 31, 2009. The winner of the grant for this year will now be announced on October 22, 2009 during the 2009 Follow the Light Recipient Dinner to be held on at the Surfing Heritage Museum in San Clemente, CA.

SAN CLEMENTE, CA- For the fourth year in a row, the Follow the Light Foundation (FTLF) will award $5000 to a deserving photographer in honor of the late Larry “Flame” Moore. The FTLF was founded after Moore’s passing in the attempt to continue his legacy of assisting up and coming photographers. Photographers of all ability levels are encouraged to participate. The application and details can be found on the FTLF website

The FTLF is proud to be working with Surfing Magazine, SWELL, Hurley, Surfline and Oakley to provide this year’s grant.

About Follow the Light: On October 10th, 2005, the surfing community lost one of its most influential figures. After a nearly three-year battle with brain cancer Larry “Flame” Moore, the Photo Editor of SURFING Magazine for 30 years, passed. He left behind a legacy of brilliant photography and an army of photographers trained by him. Through his work at SURFING Magazine, Larry literally gave three decades of surfing their “look.” Today, honoring Larry’s request, we have established Follow the Light Foundation (FTLF), an organization that will help finance the dreams of surf photographers, pushing the sport and its lensmen forward.

For more information on Follow the Light Foundation Grant and submitting your application please visit or email Sam Olson @

For info on last year’s Follow the Light click HERE

Top Trend: Tunics

August 6th, 2009 | By | 264 Comments


Love getting a cute new Summer dress? Hate that it has to hibernate the rest of the year in the back of your closet? Yeah, me too. That’s why you’ll love this season’s hottest top trend: tunics! Longer than a top, shorter than an average dress, a tunic is the perfect piece to wear as a flirty mini or with your favorite leggings when the temps get a little chilly. This season’s favorites are full of subtle details, like pintucks, buttons, and lace, making them unique without sacrificing versatility and simplicity.

How to wear tunics:
Now: The best thing about a tunic is its versatility. You can wear it ANYWHERE. Seriously, anywhere. Wear it as a beach cover-up and add a hair scarf for a boho-chic look, or dress it up with heels and statement jewelry for an ultra flirty nighttime kit.
For Fall: We know you love leggings. Can’t get enough of their lounge pant alter-ego. Here’s another excuse to wear them! Pair a tunic with a skinny ankle jean, or your fav legging and boom, Fall.
Shop our buyer’s favorite tunics and leggings HERE!