RVCA’s In Da’ White House!

March 30th, 2009 | By | 3,485 Comments

 

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Further proving he’s cool like that, President Obama invited RVCA founder and CEO PM “Pat” Tenore and several other small business owners to the White House this month to discuss strategies aimed toward helping small businesses. Pat was gracious enough to provide an in depth rundown of his visit, including President Obama’s strong interest in Kelly Slater’s tour standings after the recent Australian contests. (more…)

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Tomorrow: Free Santogold and Cold War Kids Concert at the Roxy Chicken Jam

March 27th, 2009 | By | 480 Comments

 

This Saturday is all about fresh powder, killer contest action and the Cold War Kids…for free! Tomorrow is the return of the Roxy Chicken Jam at Mammoth Mountain, and with a free Santogold and Cold War Kids show, you better believe more than a few of us are packing our boards and heading East to get in on the action. With the past week’s Spring storm bringing in 14″ of new snow, added to two bands that are guarenteed to put on a killer show at a Roxy event, missing out on a sunny beach weekend won’t induce any tears this time. Can’t make the trek? Check back in a few days, and if you’re lucky, you might get a peak at the fun you missed out on.  

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New Talent: Modern Amusement

March 27th, 2009 | By | 4,836 Comments

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Born out of an idea, and living on a “creative collective” dream, Modern Amusement brings a fresh taste of luxury, modern streetwear that fuses sumptuous fabrics with modern design. Modern Amusement is “the California Dream, inspired by international art, music, technology and design. An eclectic collection that references a privileged lifestyle, growing up on the sun-drenched shores from Laguna to Malibu. Distinguished by our attention to ironic detail, sophisticated ease, whimsical nature, graphic energy and a sense of humor.”  See Modern Amusement’s effortlessly creative and alluring collection at here

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Spring Trend You’ll Trip On: Acid Wash

March 26th, 2009 | By | 150 Comments

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You’ll trip when you see the throwback acid wash looks that have recently been spotted outside of 80’s rock videos. Following the return of the grunge trend, your middle school acid wash shirts and jeans now have an in with the popular kids. Yesch! = #)

Making a clean transition into your plaid-filled closet, the acid wash look adds some authentic Lisa Turtle flavor to this season’s fringed bags, neon shirts, and destroyed denim. And we’ve only just begun with this look; come this summer, the acid hits will have our nostalgic little hearts filled to the brim, so be the first to trip on this killer throwback style.

Featured Styles:
Swell Acid Wash Tee
Alpine Stars La Brea Tank