Swell Insider Deals…This Weekend Only!

November 12th, 2010 | By | 1,718 Comments



Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

World Record Surf Session Attempt By Swell Employee

November 11th, 2010 | By | 1,496 Comments

Swell is flying in the Guinness officials on Nov. 20, 2010 to judge SWELL’s own eternal grom and resident surf gear guru, William L. Laity 37, in his attempt to break the world record for longest continuous surf session.

We’re setting the stage for this marathon feat at the south side of Huntington Beach Pier, where judges can monitor his progress and keep an eye out for the man in the gray suit.

The current record stands at a solid 24 hours, set by lifeguard Thomas Cannon in the warm summer waters of North Carolina. Bill will be pushing to beat that by a considerable amount.

Bill’s only preparation lies in his compulsory surf lunches and strict diet of Cheez-It crackers .

He had this to say about the impending challenge,
“I, Swell.com’s favorite son and all around surf happy microcosmonaut, William L. Laity the First, have decided to throw caution to the winds of prevailing wisdom, and attempt with great fervor and willingness this cataclysmic feat. Some of those in our crew were somewhat sketching on this idea due to a bevy of pretty valid reasons, which included, but were not limited to- hypothermia, hydro-psychosis, severe and unbearable crampage, the sudden loss of luxuries often taken for granted- such as being able upon the setting of the sun to take in a warm meal with the misses from the comfort of one’s humble abode.”
World Record Attempt by Bill Laity

In concert with attempting such a feat will be the opportunity to test SWELL’s vast and varied stock of surfboards, wetsuits and gear. The mettle of the man and his tools will be put to the ultimate test of endurance and circumstance.

Check back with us for updates concerning: live web feed, time estimate sweepstakes, swell forecasts, “Get Bill to the Beach” video game, gear guides, and more.

This 6 year old rips harder than you!

November 10th, 2010 | By | 6,368 Comments

Every so often you see something that completely blows your mind. Well I stumbled across this clip last night and almost lost my marbles.

Meet Asher Bradshaw, a 6 year old thrasher from Venice Beach, California.

While most kids his age are just learning to tie their shoes, this grommet is tearing the coping off of bowls and flying through the air like a miniature Evel Knievel. With a board bigger than his body and padding up to his neck, the kindergarten aged z-boy weaves through the park with remarkable fluidity and style decades beyond his age.

Remember this kid…
He has the potential to be the next Shawn White or Kelly Slater

Kelly Wins His Tenth ASP Title

November 8th, 2010 | By | 2,587 Comments

The magic number was TEN.
He scored a perfect ten to win his tenth title in 2010. Esoteric number crunching has probably gone as far as the 23rd enigma, but his dominance was no coincidence. Those of us watching the contest live had little doubt he would clinch the title and the contest, like Steph Gilmore achieved days before. His turns were more critical, his tail whipped 270°, and that alley-oop in the final looked strapped in.

The win marked the richest pro surfing purse in history at 175K total –banking 75K for the event and 100K for the world title bonus. The after-party interviews made us think he set a record bar tab as well with the tour’s best merry-makers all imbibing heavily and joking that the tab was on Kelly. Even last year’s champ, Mick (Eugene) Fanning, hi-jacked the mic for some hi-octane outtakes as Slater himself fashioned a fishbowl of a pina colada (an odd choice for the health conscious champ).

The celebration transcended the constant comparisons with mainstream sports, with every competitor embracing each other, rather than hanging their heads in defeat. But, even still the comparisons keep coming. To the surf community his enduring dominance at the top dwarfs the milestones of legends like MJ, Nolan Ryan, and Wayne Gretzky among others. While these comparisons are unequivocal, and possibly upsetting to most traditional sports fanatics, they are not with out merit when looking at his 20 year career as a phenomenal title-clenching athlete.

His place in history lies in his scientific, and meticulous, approach to competition that forever changed the sport. His competitive, yet remarkably humble mentality can be seen in his day to day life as well: He travels with biochemical meters to measure his dietary intake, experiments with extreme exercise regiments, and often times prefers inhabiting tents rather than fancy hotels. Friends refer to his mindset as “twenty clocks working at once”, meaning his every move has a deliberate purpose in his winning mentality.

What makes Slater Greater is not just his abstaining from the party scene, but his dedication to improving the enduring quality of the surfing world for everybody… one mind-blowing maneuver at a time.

As for now, we’ve heard he’s back in San Clemente hanging with his surrogate family and home of his girlfriend Kalani Miller. We hope he gets plenty of time to sleep before pipe, so the rest of us in San Clemente can get some waves.

GrindTv’s reel gives a great wrap up of Slater’s incredible journey to the top: