New at Swell: Hozell

August 13th, 2009 | By | 1,508 Comments

g00018xa

As the self-proclaimed “World’s First Leisure Brand,” Hozell holds a strong commitment to non-commitment. The OC brand started off as a group of friends, making socially responsible clothes, and selling them out of an ’84 Shasta RV at a fair price. Since then, Hozell has become an underground success by simply making the best fitting, and most wearable tees and polos around. It’s modestly laid up as “leisure with dignity.”

Come Check Out Hozell at Swell

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

As Seen In: Houston Surfing Examiner Online!

August 12th, 2009 | By | 848 Comments

examiner

SWELL OUTFITS FEATURED IN THE HOUSTON SURFING EXAMINER ONLINE!

c00008v5

“Swell has everything you will need from staples to trendy pieces for your school girl wardrobe! Hurley Essex YC Tank Dress is a great addition to any girl’s closet. You can pair it with layers and add your own style. The Billabong Ryder Blazer gives you a studious appearance. Pair it with glasses for a study friendly look. Are you crazy for leggings? The Element Siri Dress or Roxy Good Times Dress could both go with leggings. Simply add a jean jacket when it gets cool. What is a girl to do without accessories? Nixon has a fair share of watches for around $55+. The Zads Wired Wrapped Stone ring could go with almost anything, and it will look great on your hand as you pass notes. The O’Neill Miss Social Bag makes being a social butterfly look scholarly. Swell.com makes it easier on you. You can shop by outfit for fall. Faves: Fresh Start, Class Dismissed, Secrets Out, It List, and The Low Down.”

-Houston Surfing Examiner, Julie Leiendecker.

Get Your Style Inspiration for Fall HERE!

How to Wear: The Boyfriend Shirt…Without Looking Like Your Boyfriend

August 11th, 2009 | By | 71 Comments

Deep Thoughts from: Swell Model Krystina

August 10th, 2009 | By | 1,604 Comments

krystina_pic

Deep Thoughts, Swell’s new interview series, takes a deep look from the shallow-end at Swell’s newest model, Krystina.

krystina