Swoosh, There It Is: New Nike 6.0 Kicks

April 16th, 2009 | By | 2,721 Comments

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Spread the word: Nike 6.0has launched at Swell. And unlike our competition, we went waaaaaaaay deep on styles and selection. As one of the most innovative action sport shoe makers around, Nike 6.0leads the scene with the sickest team, dopest designs, and freshest features. But don’t just take our word for it, see for yourself right here.

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See Erin Wasson’s Apartment on The Selby

April 16th, 2009 | By | 588 Comments

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Photo: Todd Selby

Browsing through the Selby today, I came across RVCA’s face and designer Erin Wasson’s Manhattan apartment. The Selby is a website featuring photographs, paintings and videos of interesting people and their creative spaces. Erin Wasson’s creative place highlights her signature leather-studded and lace street style in a downtown open loft. Her favorite part? The amber lights. Mine? Hands down the vintage-looking city bike propped up against the wall of sketches. Interested scoping out the RVCA designer’s eclectic pad? Get a glimpse here.

Stuff Your Superstretch Sweepstakes

April 15th, 2009 | By | 1,527 Comments

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Standout Spring Line: Matix Girls

April 15th, 2009 | By | 1,434 Comments

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Spring ’09 brought a new element of rich fabrics and grown-up, but still girly, designs to the surf industry. Matix pounced on this movement early with a standout line that nails the perfect balance of chic and beach. It’s not often I see a collection where I’d feel ultra confident in EVERY single piece, but Matix stole my heart with their sophisticated fabrics mixed with a playful spring palate: ice cream-colored pastels, tonal yellows reminiscent of a summer’s worth of bathing in the sun, and nautical navy on sun-bleached sailboat white. It’s a line for youthful spirits infused with a refined taste for luxury, and an appreciation for quality and subtle details. In the words of Veruca, “But daddy, I want it now!” Fall in love with Matix Girls Spring Collection at Swell. Love it?